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FOR IMMEDIATE RELEASE by s0o53A0V

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									FOR IMMEDIATE RELEASE
January 21, 2009


Sol Inc. Appoints New Vice President of Marketing & Engineering
Audwin Cash brings many years of solid state lighting and lighting controls experience to Sol Inc.


Palm City, Fla., U.S.A. —Sol Inc. (Solar Outdoor Lighting), the world leader in Solar LED outdoor
lighting announced today the appointment of Audwin Cash as its Vice President of Marketing
and Engineering, reporting to Sol President and CEO, Rick Schuett.
Mr. Cash brings to Sol many years of lighting industry experience, having previously been
associated with Lutron Electronics Co., one of the world’s largest lighting control
manufacturers, where he was responsible for developing and promoting energy efficient
lighting control products and systems. Mr. Cash has a Bachelors of Science in Computer
Engineering degree from the Georgia Institute of Technology and an MBA from Lehigh
University in Bethlehem, Pennsylvania.
“We are very excited to have been able to attract a technical and marketing leader of Audwin’s
caliber as an addition to our team,” said Michael Sonnenfeldt, chairman of Sol Inc. “Audwin’s
career achievements as an engineering manager, combined with his marketing background and
sensitivity to high-quality world-class design, make his appointment as VP Marketing and
Engineering an ideal fit for Sol during this period of significant company growth. His major
focus will be to assure the continuation of our sales momentum by driving customer-centric
product development and bringing to market a host of renewable, reliable, and remarkable
super-efficient solar LED products.”

Cash will be responsible for identifying previously untapped opportunities to provide new
solutions while also repositioning Sol’s current product lines to better serve customers’ needs.
He will be a key player of Sol’s growing executive team as the company continues to expand
sales in the US and internationally.

Rick Schuett, President and CEO of Sol Inc. added, “I am excited to once again have the
opportunity to work with Audwin here at Sol and I look forward to introducing him to our
worldwide partners as we continue to develop advanced solar LED outdoor lighting solutions.
Sol has been the leader in solar outdoor lighting since 1990 and Audwin will help ensure Sol
maintains our leadership position in our field as we continue to scale up operations.”
                            Sol Inc. 3210 SW 42nd Avenue, Palm City, Florida
                           772.286.9461 | 800.959.1329 | 772.286.9616 fax
                            info@solarlighting.com | www.solarlighting.com
The appointment of Cash brings to six the number of executive, sales, marketing, and
engineering hires for Sol since the middle of last year, with plans to hire at least as many key
people in the next several months.




                          Sol Inc. 3210 SW 42nd Avenue, Palm City, Florida
                         772.286.9461 | 800.959.1329 | 772.286.9616 fax
                          info@solarlighting.com | www.solarlighting.com
About Sol Inc. – www.solarlighting.com
Sol is the world leader in solar LED outdoor lighting solutions with over 35,000 systems
installed in more than 50 countries on six continents. Since 1990, Sol has introduced
innovative and cost-effective solar lighting systems that provide unsurpassed levels of
illumination and reliability. Sol develops, manufactures and markets commercial/industrial-
grade solar powered and energy efficient lighting systems for a wide range of lighting
applications including area and security, street and roadways, sign and billboards and transit
and shelter lighting. Sol is ISO 9001:2000 certified and committed to superior design,
manufacturing, and customer satisfaction.
                                               ###


MEDIA CONTACT
Michele McDermott
772.286.9461 ext. 2032
michelem@solarlighting.com
www.solarlighting.com




                          Sol Inc. 3210 SW 42nd Avenue, Palm City, Florida
                         772.286.9461 | 800.959.1329 | 772.286.9616 fax
                          info@solarlighting.com | www.solarlighting.com

								
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