Imhoff says Yellowfin Collaborative BI Brilliant and Pricing Model Stunning by saravanan2


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									Imhoff says Yellowfin Collaborative BI Brilliant and Pricing Model

Global Business Intelligence (BI) vendor, Yellowfin, has won acclaim and
commendation from leading independent BI analysts, Claudia Imhoff, in a
one-on-one interview developed as part of a Boulder BI Brain Trust (BBBT)

Melbourne, Victoria, Australia, August 31, 2012 -- The BBBT is a BI forum
based in Denver, Colorado. The BBBT is a gathering of leading BI
analysts, experts and practitioners, who participate in regular half-day
briefings with ‘interesting and innovative BI vendors’.

Imhoff – BBBT host and Present & Founder of Intelligence Solutions (the
company responsible for coordinating the BBBT and producing its events) –
applauded Yellowfin’s continued commitment to consumerizing its BI
platform, and making it as accessible as possible to a wider business-
user-oriented audience, by developing its pricing model and Collaborative
BI functionality.

Imhoff: Pricing model “leaves me speechless”

Imhoff stated her admiration for Yellowfin’s new business model, which
has seen the vendor significantly reduce its price point to $1000 per
user per year, introduce a $3000 per year five-user starter pack, and
simplify its licensing model to include one access-all-areas user type.

“@YellowfinBI has changed its pricing to $3000 a year for 5 user entry
points! Wow!!” tweeted Imhoff on the associated Twitter stream under the
hash tag #BBBT during Yellowfin CEO, Glen Rabie’s, group BBBT
presentation earlier that day.

Yellowfin’s new pricing model is designed to make BI more accessible to a
wider range of companies and make large deployments and widespread user
adoption a reality, rather than a catch cry.

Rabie also said, in the subsequent one-on-one interview with Imhoff, that
the pricing restructure was part of Yellowfin’s mission to help its
customers “fall in love with Yellowfin”.

Access the podcast of that interview here:

“And I think you’ve done some things to help your customers love you,”
said Imhoff. “One of those is your pricing model… it’s stunning to say
the least – it leaves me speechless.”

Collaborative BI at the center of Yellowfin’s BI platform

"You’ve also put a great deal of focus on Collaborative BI,” said Imhoff.

“One of the things that Colin [White – a fellow BI analyst] and I have
focused on in the last six months is in fact Collaborative BI, and we
have a repot that will come out soon on that, and we looked at it
[Collaborative BI] as having three components."

“The first one was collaborative interaction – you want to be able to
send out and show reports and get them back with comments and so on."

“The second one is the information enhancement, so not only do I want to
share things with you, but I want to be able to add my comments to it, or
add links to other information, or explanations as to why something is
trending upward or down. That is, understanding why information is
changing, and what it actually means. So it’s this idea of enhancing the
information by adding peoples’ expertise along with the analytic result."

“The third one is the collaborative decision-making. So we’d like to not
only be able to share the information with people and comment on it, but
when we make a decision based off these assets, we can track and figure
out what decision was made, and then maybe even analyze that later, to
say was it a good decision or a bad decision. And, if it was bad, why?"

“So, you [Yellowfin] have kind of taken all that to heart – thank you
very much first of all – and built features inside Yellowfin that support
these three collaborative components.”

About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor
passionate about making BI easy. Yellowfin is headquartered and developed
in Melbourne, Australia, offering a highly intuitive 100 percent Web-
based reporting and analytics solution. Founded in 2003 in response to
the complexity and costs associated with implementing and using
traditional BI tools, Yellowfin is a leader in mobile, collaborative and
embeddable BI as well as Location Intelligence and data visualization.
For more information, visit

Contact :
Lachlan James
Level 46, 360 Elizabeth Street
Melbourne 3000
Victoria, Australia
+61 0 3 9090 0454

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