ART
MEDIA
POLITICS
FUSE
magazine
“Thanks and keep the good critical writing coming!”
James Missen Cultural Policy Advisor / Conseiller en politique culturelle Canadian Conference of the Arts / Conférence canadienne des arts
454 - 401 Richmond Street West, Toronto ON M5V 3A8
T. (416) 340-8026 F. (416) 340-0494 E. advertising@fusemagazine.org W. www.fusemagazine.org
ART
MEDIA
POLITICS
FUSE
magazine
Advertising Rate Card
Fuse Magazine is proud to be a major voice in the Canadian art scene. We are smart, vibrant and aware; our readers are always eager to hear what we have to say. Fuse is continuously searching for new places to explore, we are as poignant now as we were in 1977, and we haven’t lost a step. Written by a range of intelligent writers, our articles delve into a zone few other magazines can follow. We bring our readers dynamic angles that excite the senses and enliven the mind. Fuse is perched on the leading edge, spotting trends before they become over exposed, always sensing where art is taking society. What we offer to our advertiser is a chance to have an impact on an established readership base that is always eager to learn about the latest products and services available to them. Our copies will be picked up nation wide on newsstands, and by our subscribers. We will be read in homes, studios, galleries, libraries, and cafes. With a readership of 3 issues per copy, Fuse’s issues are seen 6,000 times. Fuse consumers have a penchant for many different products and services. Electronics, films, dining out, books, fashion, art, travel and political messages are examples of their interests. We feel that there is practically nothing we can’t help our advertiser sell. National circulation and a well-established readership allow us to have a definitive reach, thus getting you into your market place. Fuse has opened its heart to all. Art talk is something for everyone! We encourage everyone from professionals to the curious to read us, which is boon to the magazine and you. Our demographics show that those with money and time to spend on your business will be reading your advertisement. Your participation in Fuse will pique their curiosity, and tell them that you are loyal to the same publication they are. We’re an accessible way to get your message around. Fuse has a great base of advertising clients who continuously return to our pages. They understand that Fuse reaches a wide range of readers who love our lightning paced publication. To tempt you even more , Fuse also boasts reasonably priced advertising space — priced to be even more attractive to our advertisers. Therefore, I personally invite you to live inside our pages, advertise in Fuse and be part of something astounding. Thanks for your time I look forward to speaking with you personally. Yours Truly, Milada Kovacova 454 - 401 Richmond Street West, Toronto ON M5V 3A8 T. (416) 340-8026 F. (416) 340-0494 E. advertising@fusemagazine.org W. www.fusemagazine.org
ART
MEDIA
POLITICS
FUSE
magazine
Demographics and Dates
Booking Deadline (30:4) Copy Deadline Release Date August 13, 2007 August 20, 2007 late September, 2007
Issues release dates (approximate) 31:1 booking mid Oct, release mid December, 2007 31:2 booking late January, release early March, 2008 31:3 booking early May, release late June, 2008
Distribution
• quarterly release • approximately 6,000 readers per issue, 24,000 readers per year • 1/3 of copies will appear on the newsstands 1/3 will be sent to subscribers, and 1/3 will be sent to libraries, curators, and media centres • newsstand distribution by Magazines Canada
The Magazine
• • • • • Semigloss black and white interior 4 colour covers 48-56 pages plus cover perfect bound. a serious voice in Canadian visual culture and cultural analysis for over 28 years
Demographics
92% of our readers have some post secondary education, of which 47% have post-graduate 66% earn $40,000 or more 85% visit art galleries regularly buy at least 2 books a month Other areas of interest: electronics, films, dining out, fashion, travel, and political messages • Fuse Readers travel on average 4.5 times a year • Average reader is 25-65 years old 454 - 401 Richmond Street West, Toronto ON M5V 3A8 T. (416) 340-8026 F. (416) 340-0494 E. advertising@fusemagazine.org W. www.fusemagazine.org • • • • •
ART
MEDIA
POLITICS
FUSE
magazine
Rate Sheet and specifications
Cover Placement:
Cover ads Trim Size
(in inches, w x h)
1 Time
$900 $700
4 Times*
(per issue) $700 $550
Back cover (CMYK) 8.25”w x 10.75”h plus .25 bleed Inside covers (b/w) 8.25”w x 10.75”h plus .25 bleed
Inside Placement (black and white) :
Ad placement Trim Size
in inches (w x h)
1 Time
$510 $360 $360 $285
4 Times*
(per issue) $415 $315 $315 $240
Full Page8.25”w x10.75”h plus .25 bleed Half Page horizontal 7.25”w x 4.5”h Half Page vertical 3.5”w x 9.5”h Quarter Page 3.5”w x 4.5”h
• GST will be added to all quoted prices • 4 times rates based on consecutive placements and lump sum payment • Prices based on digital artwork supplied to exact size. See below for acceptable formats. Design work can be arranged for $50/hr. I hour minimum. • Guaranteed position charges, add 20% • Allow 1/4 inch bleed for all full page ads
Specifications:
• Include the name or initials of your organization in your file name • Email ads to advertising@fusemagazine.org and fax a hardcopy proof • Preferred formats (in order of preference): – Press-ready PDF (if you’re unsure what press-ready means, then use another option) – Mac Quarkxpress 4 with Macintosh compatible fonts and images included – EPS or Illustrator 10 (all fonts outlined or embedded) – 300dpi TIFF (last resort format) (please, do not send JPG format ads) • Ads must be exact size (without crop marks, et cetera) 454 - 401 Richmond Street West, Toronto ON M5V 3A8 T. (416) 340-8026 F. (416) 340-0494 E. advertising@fusemagazine.org W. www.fusemagazine.org