By now you have certainly heard about Google's most recent algorithm update from last week. As with any time Google changes the playing field, the changes help some sites and penalize others. Some sites go up in the rankings and an equal number go down. While understanding all the ins and outs of any major search engine update take time, based on the early information, here are a few quick tips that may help you adjust to the new algorithm and hopefully improve your site rankings. 1. Develop more original, on-topic content. This one has been a pretty consistent best practice to include in your SEO efforts for quite a while, but Google's continuing focus on high- quality content should make it a priority. If how-to content makes sense for your sites, this could be a good area to build on. Google's algorithm update may have actually helped eHow.com show up higher in many search results, despite its inclusion in most lists of so-called "content farm" sites. 2. Reduce the use of re-published content. With the latest algorithm penalizing sites that provide low-quality and re-published content, you should look for ways to shift away from this practice. This doesn't mean you should never re-publish high quality content in specific cases, but if this is pretty much all the content you have, then you may get dinged by the new algorithm. This tip really goes hand-in-hand with developing more original content. 3. Think beyond the written word. Google mentioned that the latest algorithm change gives higher value to content that includes "research, in-depth reports, and thoughtful analysis." Several articles and SEO companies have suggested that including information graphics, videos, podcasts, and various downloadable tools will be identified as being higher-quality content. With this being the case, it may be a good time to begin adding content to your site that goes beyond the written word. 4. Keep an eye on page load times. Another tip from the SEO companies is that Google may be taking page load times into account in its rankings. So, make sure your site isn't filled with too many slow loading elements that will bog down the site and potentially catch Google's attention. 5. Look for ways to incorporate user generated-comments, ratings, and reviews. For some time now, Google has been incorporating customer review data and other user-generated content into search results. If you don't provide the ability for users to provide you with on-site feedback about your content, services, etc., now may be a time to look at adding this feature. It provides a number of benefits, including the fact that your content is being updated every time you receive a new comment. Frequently updated content is likely to give your site a boost in Google's eyes. Since Google isn't likely to put out a guide to complying with their new algorithm, there is no guarantee these tips will make a big impact on your search rankings. However, based on what information Google has provided, these suggestions should all be in line with what the search engine is looking for from high-quality sites. Let me know if you have any other tips to share that can have an impact on search rankings.