If you're already using Google+ for business you may be wondering what the benefits of using Google Hangout are and how to get started. The beauty of Google+ Hangouts is that the service offers you complete flexibility on who you arrange video calls with especially if you have already segmented your target audience by using Google Circles. Chat with clients, hold meetings with colleagues or speak to another team in another location. Meetings Many small businesses run from a remote location these days. If you are one of those businesses, you might want to take advantage of Google+ Hangouts for arranging your regular meetings. Whether you hold meetings weekly or monthly, you'll save on costs and become more productive than ever. Customer Service Who says online service can't come with a smile? With Google+ Hangouts, you can connect with your customers and show the friendly side of your business. Imagine Hangouts as being similar to those live chat windows on websites only with video thrown in too. Video is more personal and it shows a human face to your business. Visual cues can be very helpful to customers - for example, if a customer calls asking for assistance with using a product, you could give them a video demonstration. It's a really personal way of doing things. Market Research There's nothing like a good old fashioned Q&A to uncover things about your audience. Arranging a Q&A session over Hangouts gives your customers and potential customers a chance to find out about your business and to ask questions about your services, products and what makes you tick. You can also ask your customers questions such as how they came to use your brand, how their experience has been and what their favourite product or service is. Gathering this information can help you to improve the customer experience and your business overall. Feedback If you have just launched a new service or product and you are wondering how your customers are finding it, you can arrange to collect feedback over Google+ Hangouts. Invite your customers to join you for a feedback session to discuss their experience, their problems, or their sheer delight about your latest offering. This is a great way to show you care about you customers and that you want their feedback. It's a much more personal way of doing things than simply offering customers a faceless contact form. As an incentive to join the feedback discussion, you might want to offer a discount code or some other money off bonus. Company or Product Announcements Got something urgent or ground-breaking that you want to share? Use Hangouts to make your announcement to your audience. Adding a new location, launching a new product, welcoming a new member of staff, or simply wishing your customers happy holidays, are all ways you might want to use Hangouts to make important announcements. You can still send out your usual mailshots and social media announcements, but with Google+ Hangouts, you can go one stage better and create a video experience for your audience. Hangouts allows you to create a buzz before you launch, before you move locations and before you do anything exciting that you want your audience to know about and to start talking about. Brainstorming Just as we mentioned the company meetings above, brainstorming over Hangouts allows you and your colleagues (some may be in another location) to come together over a video link to talk about the future, what's new, or anything you need to discuss. Get your group together for a chat whenever you feel the need without having to get huge desk diaries out or schedule a one-dimensional conference call over the phone. Creative companies especially could really benefit from the free-flow communication that Google+ Hangouts allows. Engagement You don't have to make a big thing about hanging out with customers or arranging video meetings with colleagues. Just start up a public Hangout and see who swings by to join in. You may be surprised just how many people you attract in this way especially if you have large numbers of people in your Google Circles. Get chatting about anything, strike up a rapport and find out what makes your customers tick. It's never been easier to interact with your customers and colleagues online so why not start populating your Google Circles now and get ready to host your first Google+ Hangout For Business?
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