Job Title: Head of Equality and Diversity
Reporting to: Director of Care, Information and Advocacy
Department: Care, Information and Advocacy
Director of CIA
Head of Equality and
DCO (London) DCO (London) DCO – Big Lottery Post Diverse Communities
Overall Purpose of the Job
To develop and ensure the delivery of the overall strategic plan for Diabetes UK to meet the
needs of, and engage with, people living with diabetes from Black Asian and minority and
To advise all staff on the provision of information and support for these groups and to
support increased cultural awareness across the organization.
To maximise the communication of external messages to raise awareness of diabetes and
Diabetes UK within Black Asian and minority and diverse communities
To influence the provision of culturally appropriate diabetes care delivered to disadvantaged
To maximize income generation and reach through the development of increased
partnership working with voluntary and community organizations, NHS commissioners, the
business community and other funders to deliver key objectives
To ensure the production of appropriate information resources to meet the needs of these
Manage designated staff, ensuring individual staff supervision, performance management,
and relevant training and development is undertaken and that objectives are agreed and
Set and manage budgets and operational plans for all BAME and diverse community activity
Awareness Raising and Relationships
Full responsibility for the development, implementation and monitoring of the Diabetes UK
diversity strategy and action plan across the organization, including the delivery and
monitoring of cultural and diversity awareness training and ethnic monitoring activities
Undertake needs and impact assessments to inform organisational priorities, including the
nine strategic priorities, and activities to meet the needs of Black Asian and minority ethnic
and diverse communities
Work with all key internal stakeholders, including Directors, and all teams to develop and
deliver prioritised activities in line with team, departmental and organisational objectives, in
liaison with other teams as appropriate.
Lead on cross-organisational projects targeting the specific needs of diverse and
disadvantaged communities e.g. community outreach, social exclusion activities
Investigate new and innovative ways to deliver BAME and diverse community support,
including working with external agencies and cross organizationally
Full responsibility for the production of Diabetes Lifestyle and the management of
organisational communication strategies to local BAME and diverse communities, including
the development of appropriate contacts on CIS.
Establish strong working relations with senior representatives of national voluntary
organizations, in order to facilitate partnership working to deliver the diversity strategy.
Ensure regular provision of culturally relevant facts and information to increase the
confidence of staff working with Black Asian and minority ethnic and diverse communities.
Ensure that all targeted information materials produced are informed by the needs and views
of audiences and stakeholders from relevant communities
Instigate, direct and manage the development of joint projects utilising the skills and
resources of partner organisations and Diabetes UK teams.
Community Champions Programme
Take lead responsibility for the delivery of a programme of activity to support the Community
Champions including; development of the training programme and toolkit; full ongoing
support for the Community Champions; strategy for further roll out and development of roles;
evaluation; development of Super Champions to provide voluntary support to other
champions; development of funding opportunities; promotion of the programme internally
and externally and; liaison with external funders (such as PCTs) to ensure the programme is
delivered to schedule and within budget.
Develop means of recruiting and retaining volunteers to take part in the Community
Champions programme, ensuring their maintained interest, input and involvement, including
training volunteers and developing effective working relationships
Work with Corporate and Government/Trust Fundraisers to develop funding bids for all
BAME and diverse community activities
Influencing the provision of culturally appropriate diabetes care to disadvantaged
Work with Nations, Regions, Campaigns and CIA teams to identify good practice examples
and to collect and manage information on the delivery of culturally competent diabetes care
and specific diabetes care initiatives aimed at disadvantaged groups.
Take lead responsibility for identifying, reporting on and leading the development of key
resources supporting the provision of culturally competent services within the NHS.
Network and liaise with staff at all levels within health and social care to identify and
disseminate innovative practice.
Work with Individual Relationship and Marketing and Strategy, Policy and Partnerships to
support the delivery of income strategies as required.
Help develop, understand and commit to Diabetes UK’s equal opportunities policy
Contribute to the overall strategy of the Care, Information and Advocacy directorate.
Undertake any other duties as required by the Director of Care, Information and Advocacy.
Understanding of and sensitivity towards the cultures, health beliefs and needs of
diverse and black, Asian and minority ethnic communities.
Knowledge of training and educational techniques/programmes
Awareness of continuous quality improvement and organizational development
Knowledge of strategic and business planning
At least 2 years experience of working on projects concerned with black, Asian and
minority ethnic communities (if no degree then 5 years experience)
Proven experience of managing and promoting diversity related activities in a
Experience of project planning, management and monitoring
Experience of developing and maintaining effective working relationships, including
Experience of working effectively with multi-agency stakeholders
Experience of working in the health social care or voluntary sector
At least 2 years experience of staff management
Effective organization skills, including time management, prioritisation and working to
Professional, people management and leadership skills, with the ability to influence
and build positive and productive relationships at all levels inside and outside the
Ability to work independently on occasion
Excellent writing skills
Excellent presentation skills
Proven ability to use word processing and database packages
Proven ability to identify personal learning needs and develop own competence
Proven ability to deliver services, support and information in a customer focused way
Proven ability to work independently, within broad policy and budgetary limits
Understanding and commitment to equal opportunities
Willingness to work some evenings and weekends and to travel - a minimum of 15
occasions a year.
Ability to speak and/or write one or more commonly spoken languages amongst
target groups (e.g. Bengali, Gujarati, Punjabi, Urdu, Cantonese)
Networking and community development skills
Experience of information production (eg. leaflets, tapes)
Knowledge of diabetes
LIMITS OF AUTHORITY: N/A
Prepared by:……………………………………………………… Date:…………….
Agreed with jobholder…………………………………………… Date:……………