Strategies for iPTV Companies to Grow by 8pem45v

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									Internet Protocol Television (iPTV)
   - A Global Strategic Business
               Report
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2011.2

摘要

This report analyzes the worldwide markets for Internet Protocol
Television (iPVT) in Millions of Subscribers and US$ Million. The
market is also analyzed by the following Systems: Set-Top Boxes,
Access Systems, Video Headend Equipment, Video-on-Demand, Middleware,
Content Protection, and System Integration. The report provides
separate comprehensive analytics for the US, Canada, Europe, Asia-
Pacific (including Japan) and Rest of World. Annual estimates and
forecasts are provided for the period 2009 through 2015. Also, a
five-year historic analysis is provided for these markets. The report
profiles 129 companies including Key iPTV Carriers/Operators: AT&T
Inc, Belgacom, Bell Canada Enterprise Inc, BT Group plc, China
Telecom Corporation Limited, Comcast Corporation, Deutsche Telekom AG,
FastWeb TV, France Telecom SA, PCCW Limited, Qwest Communications
International Inc., Telecom Italia SpA, Verizon Communications Inc,
Key iPTV Vendors/System Providers: Alcatel-Lucent SA, Cisco Systems,
Inc, ECI Telecom Ltd, Entone, Inc, Envivio, Inc, Microsoft
Corporation, Motorola Inc., NEC Corporation, Orca Interactive Ltd.,
Sprint Nextel Corporation, Widevine Technologies, Inc., and Viaccess
S.A. Market data and analytics are derived from primary and secondary
research. Company profiles are mostly extracted from URL research and
reported select online sources.

目录

INTERNET PROTOCOL TELEVISION (IPTV) (Complete Report)   Pages :
774     | $4500


     1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......1
          Study Reliability and Reporting Limitations.......1
          Disclaimers.......2
          Data Interpretation & Reporting Level.......3
    Quantitative Techniques & Analytics.......3
    Product Definitions and Scope of Study.......3
          Set-top boxes.......4
    Access Systems.......4
    Video Head-Ends.......4
    VoD Server.......4
    Middleware.......4
          Content Protection/Content Aggregation Systems.......5
    System Integration Devices.......5

    2. INDUSTRY OVERVIEW.......6

           Industry Overview.......6
            iPTV - A Multi-Disciplinary Technology.......7
    iPTV: A Transversal Revolution.......7
            iPTV and the Promises.......8
            iPTV - Bringing Enduring Transformations.......9
    Self-Care Channels.......9
    Cross-Platform Integration.......9
    Content Management.......9
    Back-Office Systems.......9
            Others.......10
    iPTV Rises Above Web-based Streaming and Cable TV.......10
            The Rising Global Profile of the iPTV
    Market .......11
            Underlying Factors for iPTV Uptake.......12
    Stimulating Factors.......12
    Inhibiting Factors.......12
            Current Market Scenario.......13
    iPTV Market Defies Recession.......13
    Outlook.......13
            Strategies for iPTV Companies to Grow.......14
            Why Telcos Need to Adopt iPTV.......15
            Telcos Need to Learn Content Management and Back
    Office Functions.......16
    Cable Operators Embracing iPTV.......16
    Broadband Network - The Platform for iPTV.......16
            Next Generation TV is Here.......17

    3. NOTEWORTHY MARKET DRIVERS, TRENDS & ISSUES.......18
           Market Drivers.......18
    The Recent Convergence Wave.......18
    Factors Driving Convergence.......18
    Tough Market Environment.......18
    Changing Customer Behavior and Expectations.......18
            Deregulation and Intense Competition.......19
    Technological Advancements.......19
    Expanding IP Networks.......19
            Market Demand for Data Services.......20
    Various Dimensions of Convergence.......20
    Convergence of Telecommunication Networks.......20
    Convergence of Equipment.......20
    Media and Content Convergence.......20
    Convergence of Pricing and Tariff Models.......20
    Convergence of Services and Applications.......20
            Convergence of Industries.......21
    Other Market Drivers.......21
    Trends & Issues.......21
    Consolidation - Order of the Day.......21
            Momentum Rests in Asian and European Markets.......22
    Demand for Greater Connectivity Drives the Market.......22
    Infrastructure Constraints Before iPTV
    Commercialization.......22
            Market Calls for Huge Capital Investment.......23
    Technological Developments to Improve the Services.......23
    Fragmented Market Affects Growth Opportunities.......23
            Legislations to Play Vital Role in Shaping Up of
    Market.......24
    Product Differentiation - A Time Tested Strategy.......24
    iPTV Equipment Market Better Placed than Service
    Sector.......24
            Test Vendors Growing through Opportunities.......25
    Content on Demand Catalyzes iPTV Growth.......25
    Personalized Advertising �To Fetch Substantial
    Revenue.......25
    Value-Added Services �A Must to Beat Competition.......25
            iPTV Over Satellite - An Emerging Niche
    Market.......26
    Satellite Technology Displays Potential
    Opportunities.......26
            Telcos Favoring DSL Network.......27
    iPTV over ADSL �An Advanced Option.......27
    Integration and Interoperability to Define
    Competitiveness.......27
    International VoD Market Expands.......27
            Customization of iPTV Services based on the User
    Requirements.......28
    Efficient Data Transfer �Another Prominent Issue.......28
    DTT �A Competing and Complementing Technology for
    iPTV.......28
            iPTV-Video Market.......29

    4. MARKET DYNAMICS.......30

           Market Participants.......30
    Service Providers.......30
    Telecom Operators.......30
    Opportunities and Challenges Before Telcos.......30
            Telcos Face Technical Problems.......31
            Cable Network Operators.......32
    Operators �Competing for Market Share.......32
    Broadcasters.......32
            Media & Entertainment Companies.......33
    Information Technology (IT) Companies.......33
    Consumer Electronics Producers.......33
    Telcos and Cable Operators - Enraged Competitors.......33
            Table 1: Global iPTV Market (2010): Percentage Share
    Breakdown of Number of Subscribers by Leading iPTV Operators
    (includes corresponding Graph/Chart).......34
    Positive Outlook for Telecom Carriers.......34
            Challenges Ahead.......35
    Issues to be Addressed.......35
            Vital Factors for Business Success.......36
    The Right Content.......36
    Top Quality Services.......36
    Convenience & Optimistic User Experience.......36
    Security.......36
            Economy of Set-top boxes.......37
    Cost Control.......37
    Interactivity.......37
            Business Model for iPTV.......38
    Role of Business Model.......38
    Underlying Factors.......38
            Types of Business Model.......39
    Virtual Video Store Model.......39
            Enhanced Television Provider (iPTV/VoD) Model.......40
    Value-Added Internet Service Provider (VA-ISP) Model.......40
            Triple-Play Model.......41
            Pricing Models Used by iPTV/VoD Service
    Providers.......42
    Emerging Marketplace for System Providers (OEMs).......42
            System Integration and Professional Services.......43
    Test Equipment Suppliers Need to Offer Interoperable End-to-End
    Solutions.......43
            Market Remains Fragmented.......44
    Table 2: Global IPTV Middleware Market (2010): Percentage
    Market Share Breakdown of Leading Players (includes
    corresponding Graph/Chart).......44

    5. PRODUCT OVERVIEW.......45

           iPTV �An Advanced Broadband Service.......45
    VoD Offerings.......45
            iPTV/VoD Service Elements.......46
    TV Service.......46
    VoD.......46
    PVR and NPVR.......46
    EPG.......46
    Information Services.......46
            Interactive TV.......47
    Interactive Applications.......47
    Broadband Applications.......47
    Important Factors for Offering VoD Services.......47
    Client-Server iPTV Middleware Applications Platform.......47
    Effective Service Mix.......47
    Type of Set-top Box.......47
            Networking Infrastructure.......48
    Video Decoding/Encoding Format.......48
    Customer Value Proposition.......48
    iPTV Value Proposition.......48
    VoD Value Proposition.......48
            Interactive TV Value Proposition.......49
    Triple-Play Value Proposition.......49
    Home Networking Technologies.......49
    Physical Layer Technologies.......49
            DSL and FTTH �Duo For Deploying iPTV.......50
    Video Compression Technologies.......50
            Equipment/Components/Sub-Systems of iPTV.......51
    Set-Top Boxes.......51
    Access Systems.......51
    Video Head-Ends.......51
    VoD Server.......51
    Middleware.......51
    Content Protection/Content Aggregation Systems.......51
    System Integration Devices.......51

    6. END-USE ANALYSIS.......52

           Residential Subscribers.......52
    TV-Centric or PC-Centric.......52
    Closed Customer-Base or Open Customer-Base.......52
            Segment Granularity.......53
    Institutional Subscribers.......53

    7. RECENT INDUSTRY ACTIVITY.......54

           The Reliance Communications Takes Over
    Digicable.......54
    Tres Estrellas Enterprises Inks Agreement with IN
    Media.......54
    Telus Provides Access to Optik TV Service via Microsoft Xbox
    360.......54
            The Instituto Costarricense de Electricidad Receives
    Approval from The Contralor 韆
      &nbspGeneral de la Rep 鷅 lica.......55
    Telekom Malaysia and Content Providers Ink Agreements.......55
    Aksh Optifibre to Expand Services in Punjab.......55
    Redtone International to Invest in Existing Corporate Broadband
    & IPTV Offers.......55
            Openv.com to Enter in Joint Venture with China Digital
    TV Holding and State-run
      &nbspEnterprise.......56
    Global Online Television and Egnyte Ink Agreement.......56
    Aksh Optifibre to Expand Network and Offerings.......56
    Chunghwa Telecom to Collaborate with Taiwan Netmovie.......56
            Comstar-UTS Acquires Remaining Stake in Comstar-
    Direct.......57
    MyStarU.com Signs LoI to Purchase China IPTV Industry Park
    Holdings.......57
    Audiovisuel Ext 閞 ieur de la France Inks Strategic Global
    Partnership Agreement with
      &nbspOrange.......57
            LG Dacom Chooses JDSU's NetCompleteTM to Support
    Deployment of IPTV.......58
    CDNetworks Enters into Partnership with Widevine
    Technologies.......58
            Exterity Enters into Partnership with
    SecureMedia.......59
            Bouygues Telecom Deploys Video Content Authority
    System of Verimatrix.......60
    Net Insight Provides Nimbra Platform for IPTV Virtual Head-End
    Network.......60
    DivX Certifies IPTV Set-Top Box of Advanced Digital
    Broadcast.......60
            Broadcom Integrates Video Chipset and Wi-
    Fi�Platforms.......61
            CSI Digital Enters into Partnership with Power &
    Telephone Supply.......62
    Thomson to Divest Grass Valley Unit.......62
    Globecast to Provide Transmission Services to Zcom
    Networks.......62
            Wind, Fastweb and Telecom Italia Form Associazione
    Italiana degli operatori
      &nbspIPTV.......63
    Entone Collaborates with Edgeware.......63
    Accedo Broadband and UNE EPM Telecommunications Ink
    Agreement.......63
            Emery Telcom Launches IPTV Services.......64
    Xinhua News Agency and China Telecom Partner for IPTV
    service.......64
    Motorola and BitBand Ink Agreement.......64
            Walt Disney Television and Fastweb Ink
    Agreement.......65
    Farmers Telephone Selects Motorola's IPTV Deployment
    Service.......65
    SoftAtHome Enters in Collaboration with Endavo Media.......65
    InfoValue Computing Introduces IPTV Service for WIMAX
    Users.......65
            Swisscom Hospitality Services Deploys IPTV Service at
    Hilton Frankfurt.......66
    Orca Interactive Enters into Partnership with AirTies.......66
    NBA China Partners with BesTV.......66
    Sky Inked Agreement with Fetch TV.......66
    UTStarcom Sets up Center of Excellence and IPTV Technology
    Center.......66
    DivX Signs Licensing Agreement with Motorola.......66
            SunTec Business Solutions and SeaChange International
    Ink Agreement.......67
    Altibox Signs Agreement with DVR Digital Broadcast.......67
    Five Inks Agreement with Sony.......67
    IPTV Americas Partners with Super Cable.......67
            SFR Inks Licensing Agreement with Netgem.......68
    NRTC Invests in Avail Media.......68
    Canal Digital Sweden Enters into Partnership with
    Ownit.......68
    Smart Digvision Private Limited Partners with BSNL and
    MTNL.......68
    Rosari and Anevia Install IPTV at Hotel International &
    Terminus.......68
            Turk Telekom Installs Verimatrix VCAS Over IPTV
    Platform.......69
    Iskon Internet Sets Up Edgeware's Orbit-2X Server
    Platform.......69
    Keisense and DiviNet Access Technologies LimitedIntegrate
    Interactive TV
      &nbspPlatform.......69
    SureWest Communications to Install Mediaroom IPTV
    Platform.......69
            Orca Interactive and Mariner Enter into Global
    Alliance.......70
    KIT digital Purchases Operating Assets of Narrowstep.......70
    Vodafone Group to Establish New Global R&D Centre in
    Germany.......70
            Kalimat Telecom and PCCW Ink Deal.......71
    Mariner Enters into Partnership Agreement with Endurance
    Technology.......71
    Goldbach Media to Purchase 50% Stake in Gartenhof
    Media.......71
    Permira Newcos and News Corporation Privatize NDS.......71
            Cisco to Take Over DiviTech.......72
    Future Quest Corporation Changes Name to InterVision Network
    Corporation.......72
    Amino Takes Over Tilgin.......72
            KT to Invest in IPTV.......73
    Journal Broadcast Group Signs Agreement with Banks-
    Boise.......73
    Sinclair Broadcast Group to Buy WTVR-TV.......73
    Carma Broadcasting Signs Agreement to Purchase WRLH-TV.......73
    Global TV Network Takes Over IPTV Entertainment
    Network.......73
            Logica Holdings Buys Dolphin Digital Media.......74
    OnStream Media Enters into Agreement with Narrowstep.......74
    Fortune Market Media Snaps Up Skee TV.......74
    Falcon Broadband Signs Letter of Intent with Prime Time
    Communications.......74
    GestevisionTelecinco Buys minority Stake in
    Caribevision.......74
    MVS Comunicaciones and EchoStar Create Joint Venture.......74
            Orca Interactive Partners with Yuxing.......75
    SaskTel International and Mariner Form Strategic
    Partnership.......75
    Motorola Signs Agreement with Deutsche Telekom.......75
    Orbit E-Commerce to Buy NexTube.......75
    HaiVision Enters into Partnership with Video Furnace.......75
    USTelematics Signs Agreement with American Wireless.......75
            Orbit E-Commerce to Form JV with HangZhou ZhengYuan
    Software Technology.......76
    SK Telecom Signs Memorandum of Understanding with Shanghai
    Media Group.......76
    Tech Mahindra Enters into Agreement with Microsoft.......76
    KIT Digital Signs Agreement with Kamera Content.......76
    Onstream Media and Narrowstep Enter into Agreement.......76
    ROK Entertainment Buys Jalipo Media Limited.......76
            NXP Semiconductors to Purchase Operations of Contexant
    Systems.......77
    KidsCo Signs Agreement with hanaTV.......77
    Viaccess to Purchase Orca Interactive.......77
    Star India Signs Agreement with Digital Entertainment
    Networks.......77
    Tongfang to Acquire IPTV Companies.......77
            Goldstone Technologies to Introduce IPTV
    Services.......78
    Daum Communications, Microsoft, and Celrun to Establish Joint
    Venture.......78
    Microsoft and Broadcom Enter into Partnership.......78
    CEIT to Take Over Telindus.......78
    BCC Company and Orca Interactive Enter into a Distribution
    Agreement for Wholesale
      &nbspIPTV.......78
            Orca Interactive to Expand into Asia-Pacific.......79
    Alcatel-Lucent Acquires Motive.......79
    Alcatel-Lucent Enters into Partnership with Edgeware.......79
            Alcatel-Lucent to Enter into Collaboration with
    SpeedCast.......80
    AT&T Expands into New Markets.......80
    Cisco Systems inks Agreement with Tiscali.......80
            Cisco Acquires Pure Networks.......81
    Comcast Enters into Collaboration with Intel.......81
            Comcast Forms Alliance with Metro-Goldwyn-Mayer
    Studios to Introduce Impact.......82
    Insight Communications and Comcast Conclude Insight Midwest
    Partnership
      &nbspAgreement.......82
            Microsoft Mediaroom Interoperability and Qualification
    Lab Qualifies 4Caster C4 Encoder
      &nbspof Envivio.......83
    NEC Corporation to Launch Full-Scale IPTV Business.......83
    Espial�Acquires Kasenna.......83
            Espial�and Motorola Inks Software License and
    Distribution Agreement.......84
    Espial�Inks Reseller Agreement with Major NEV.......84
            Sagem Communications, Orange and Thomson Combine
    Forces to Form a JV.......85
    IneoQuest and Agilent Joins Microsoft as IPTV QoS Solution
    Providers.......85
            HP, 180Squared and Tech Mahindra Joins Microsoft as
    Systems Integration
      &nbspPartners.......86
            Sigma Designs Collaborates with Microsoft.......87
    MTS Allstream Collaborates with Alcatel-Lucent and Microsoft to
    Launch Advanced
      &nbspHigh-speed Internet and TV Services.......87
            Microsoft Partners with BT Vision to Introduce
    Advanced TV Service with Xbox
      &nbsp360.......88
    Disney-ABC International Television Signs Agreement with now TV
    to Offer US Network
      &nbspSeries Service.......88
            PCCW, Telekomunikasi Indonesia and Indonusa Telemedia
    Collaborates to Introduce IPTV
      &nbspServices in Indonesia.......89
    Widevine Technologies and IBM Assist Skynet to Provide High-
    Quality TV Content.......89
            Incited Media Enters into Technology Partnership with
    Widevine to Provide Secure Live
      &nbspMultiplatform Content.......90
    Widevine Enters into Partnership with Origin Digital to Supply
    Secure Content Delivery
      &nbspPlatform.......90
            Widevine Enters into Partnership with Move Networks
    for Delivery of Video Content for
      &nbspForemost Broadcast Networks.......91
    UTStarcom Inks Agreement with Best Tone Information to
    Establish Video Information
      &nbspDistribution Network.......91
            UTStarcom Inks Agreement to Divest Its Mobile
    Solutions Business Unit.......92
    Viaccess Inks Partnership Agreement with C-NET.......92
    Hanaro Telecom Renamed SK Broadband.......92
    MTG and Viasat Ink Agreement for Telia IPTV.......92
            Appear TV Collaborates with HFC Technics.......93
    Even Technologies Successfully Concludes First Phase of IPTV
    System Testing.......93
            Disney -ABC International Television Enters Into Deal
    with Chunghwa Telecom.......94
    GE Enters Into JV with Tatung Company.......94
            Motorola and Verimatrix Enters into Reseller
    Agreement.......95
    KIT digital and WebAlive Sign Distribution Agreement.......95
    Latens Enters Into Partnership with ZyXEL
    Communications.......95
            Pioneer Telephone Deploys VCAS�for IPTV
    Services.......96
    China Telecom Establishes R&D Lab.......96
            China Netcom to Expand IPTV trials.......97
    Nordija and Tilgin Collaborate to Provide HD IPTV solution to
    TRE-FOR.......97
    ADB Selects STRONG GROUP as Distribution Partner.......97
            Ericsson and Sonaecom Ink an Agreement.......98
    Amino Communications Inks Global Cooperation Agreement with
    Ericsson.......98
            Motorola and PrimaCom Enter IPTV Cooperation.......99
    Mirifice Partners with Comstar and Amino.......99
    Tilgin and Nokia Siemens Networks Ink Cooperation
    Agreement.......99
            Uni 髇 Electrica Deploys VCASTM for IPTV.......100
    Morega Systems Enters into Partnership with ViXS
    Systems.......100
    SK Broadband Deploys TANDBERG TV IPTV Head-End.......100
            Tiscali to End IPTV Service Operations in
    Italy.......101
    StreamGuys Delivers Content for ABS-CBN IPTV Service.......101
    Global Village Telecom to Introduce IPTV Pilot
    Trials.......101

    8. PRODUCT/SERVICE INTRODUCTIONS.......102
           Optibase Launches FITIS IPTV System.......102
    Sibirtelecom Unveils IPTV Player service.......102
    Saudi Telecom Rolls Out InVision.......102
    Visioneering Introduces New IPTV Set Top Box.......102
            Telkom Indonesia to Introduce IPTV Services.......103
    Saigon Post and Telecommunications Introduces New IPTV
    Service.......103
    SemiDevices Launches New Set Top Box Design.......103
    NetUP Unveils New Model of IPTV Middleware.......103
    MAXIS to Soft Launch IPTV Services.......103
            Verizon to Launch FiOS IPTV Service.......104
    RCom to Introduce IPTV Service in Mumbai and Delhi.......104
    Allo Communications Introduces Fiber TV Service.......104
    Telekom Srbija Expands Open ITV.......104
            Alcatel-Lucent Unveils IPTV Solution.......105
    TV Cultura to Launch IPTV Service.......105
    Microsoft Introduces Mediaroom Anytime.......105
            FyreTV Launches BoXXX.......106
    IPTV Americas Introduces IPTV Satellite distribution through
    NSS-806 of SES.......106
            NeuLion Launches iPTV HD TV Box.......107
    AccessKey IP to Launch IP Set Top Box.......107
            Bharti Airtel Introduces Airtel digital TV
    Interactive.......108
    TEO Introduces Interactive GALA for Business Service.......108
    Smart Digivision and BSNL Introduce IPTV Services.......108
            Veoh Networks Introduces Veoh Video Compass.......109
    Essense Hospitality Provides IPTV Solutions.......109
            Amino Introduces A532 IPTV PVR.......110
    Microsoft Unveils Microsoft Mediaroom with
    Virtualization.......110
    ACT Television Unveils ACT IPTV in Bangalore.......110
            PCCW Unveils Now TV.......111
    Romtelecom Unveils Dolce Interactiv.......111
    T-Home Introduces Entertain Pur.......111
    180Squared and MBO Video Jointly Unveil Cirrus Managed Cloud
    Solutions.......111
            Amino Communications Introduces New IPTV STB.......112
    Global Digital Broadcast and Philips Electronics Launch New
    IPTV Service and
      &nbspSet.......112
    Vietnam Post and Telecommunications Group Rolls Out MyTV
    Service.......112
    Airtel Unveils Magic@Home Freedom IPTV Service.......112
            Netgem Launches NetgemTV.......113
    KT Introduces Skylife IPTV Bundle.......113
    Twingo Telecom Rolls Out New IPTV Services.......113
    Du Unveils New Du TV+ IPTV Service.......113
            VTX Telecom Introduces IPTV Service.......114
    MultiChoice to Launch IPTV Service.......114
    Exterity Introduces IPTV Encoder.......114
    Telstra to Roll Out New IPTV Service.......114
            VimpelCom Unveils Beeline IPTV Platform.......115
    Viasat Introduces New Over-the-top Hybrid-IPTV Video-on-demand
    Service.......115
    Ukrtelekom Introduces IPTV Service.......115
    Kazakhtelecom Introduces 慖 D TV' Interactive IPTV Service in
    Astana.......115
    Compania Dominicana de Telefonos Launches IPTV Offering in
    Dominican Republic.......115
            Moscow City Telephone Network Introduces IPTV
    Services.......116
    Posdata to Introduce IPTV Services in US with &TV
    Communications.......116
    Antel to Introduce IPTV Services in Uruguay.......116
    AT&T Introduces IPTV U-verse Service in Alabama.......116
            Bharti Airtel to Launch IPTV Services in
    India.......117
    Solutionpark Introduces 慦 ilmaaa.com' IPTV Service.......117
    Cybermesh Offers the Integration of IPTV and Mesh Network
    Technologies.......117
    enCentro Unveils Novel, Economical and Scaleable IPTV
    Transcoding Solution.......117
            TV-Desi and Jump TV Unveil New IPTV Service.......118
    Minerva Networks and Entone Unveil Premier Whole-home DVR
    Solution.......118
            Cisco Introduces Digital Media System with New
    Technology Advancements.......119
    NEC to Unveil Next Generation Network Oriented
    Solutions.......119
            Nokia Siemens Networks Unveils Home Entertainment
    Release 3.0.......120
    YouSee Unveils New Web TV System.......120
    Microsoft Unveils DVR Anywhere.......120
            Motorola Introduces IPTV Services Suite.......121
    Fastweb Collaborates with WBITD to Introduce Warner
    TV.......121
            KT-NHN Introduces 甆 aver Portal service and NHN 畆
    eal-time search on Mega TV.......122
    Microsoft to Introduce Novel Solutions for Digital Content Life
    Cycle.......122
            Microsoft Launches Advanced Advertising
    Platform.......123
            Thomson Unveils New Modules to Deliver Push Video on
    Demand Solution for Hybrid
      &nbspNetworks.......124
    UTStarcom Introduces IPTV Set-Top-Boxes with eZiText Predictive
    Text Solution of
      &nbspZi.......124
            Canby Telcom Unveils HD Offering.......125
    Comarch Unveils IPTV Solution.......125
            Comstar-Ukraine Unveils IPTV service.......126
    MTS Allstream to Launch High-Speed IPTV and Internet
    Services.......126
    CCTV Introduces IPTV Service.......126
            Transvideo Introduces i-Box/2000-C IPTV Set-Top-
    Box.......127
    XAVi Technologies Introduces Pisces�11 IP-STB.......127
            BSNL Introduces IPTV Services.......128
    China Telecom to Introduce Mobile IPTV Service.......128
    Optima Telekom to Introduce IPTV Services.......128
    Boxer to Launch IPTV Services.......128
    Latens Unveils ECO 4.0 IPTV Middleware.......128
            OTE Group Launches Cnn-x TV (IPTV).......129
    Aksh Optifibre and BSNL Introduce Icontrol IPTV
    Service.......129
            Smart Telecom to Soft Launch IPTV Services.......130
    Andinatel to Introduce IPTV.......130
    UNE-EPM to Launch IPTV Systems.......130
    BH Telecom to Introduce IPTV Services and 3.5G Mobile.......130
    Tilgin Launches Full Service Routing System.......130
    BSNL to Introduce IPTV Services in Punjab.......130
            Ericsson Develops IMS Integrated IPTVE
    Middleware.......131
    Orange France to Launch Free TV Channels and Pay-TV
    Options.......131
    Bouygues Telecom to Introduce ADSL Broadband TV
    Service.......131
            Ekioh Rolls Out Inuk Networks Freewire IPTV
    Service.......132
    Empresa de Telecomunicaciones de Bogot�to Launch IPTV in
    Columbia.......132
    IBM Introduces Advanced Version of IBM Tivoli Netcool Service
    Quality Manager.......132
            Jungo Launches OpenRG Residential Gateway.......133
    Amino Communications Introduces AmiNET130M.......133
    Sri Lanka Telecom Introduces IPTV Broadcasting
    Services.......133

    9. FOCUS ON SELECT GLOBAL PLAYERS.......134

           Key iPTV Carriers/Operators.......134
    AT&T Inc (USA).......134
    Belgacom (Belgium).......134
    Bell Canada Enterprise Inc (Canada).......134
    BT Group plc (UK).......134
            China Telecom Corporation Limited (China).......135
    Comcast Corporation (USA).......135
    Deutsche Telekom AG (Germany).......135
            FastWeb TV (Italy).......136
    France Telecom SA (France).......136
    PCCW Limited (Hong Kong).......136
            Qwest Communications International Inc.
    (USA).......137
    Telecom Italia SpA (Italy).......137
    Verizon Communications Inc (USA).......137
            Key iPTV Vendors/System Providers.......138
    Alcatel-Lucent SA (France).......138
    Cisco Systems, Inc (USA).......138
    ECI Telecom Ltd (Israel).......138
            Entone, Inc (USA).......139
    Envivio, Inc (USA).......139
    Microsoft Corporation (USA).......139
    Motorola Inc. (USA).......139
            NEC Corporation (Japan).......140
    Orca Interactive Ltd. (Israel).......140
            Sprint Nextel Corporation (USA).......141
    Widevine Technologies, Inc. (USA).......141
    Viaccess S.A. (France).......141

    10. GLOBAL MARKET PERSPECTIVE.......142

           Table 3: World Current and Future Analysis for iPTV by
    Geographic Region �US, Canada, Europe, Asia-Pacific (including
    Japan) and Rest of World Independently Analyzed by Number of
    Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......142
            Table 4: World Historic Review for iPTV by Geographic
    Region �US, Canada, Europe, Asia-Pacific (including Japan) and
    Rest of World Independently Analyzed by Number of Subscribers
    in Million for the Years 2004 through 2008 (includes
    corresponding Graph/Chart).......143
            Table 5: World 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Number of
    Subscribers for US, Canada, Europe, Asia-Pacific (including
    Japan) and Rest of World for the Years 2005, 2010 and 2015
    (includes corresponding Graph/Chart).......144
            Table 6: World Current and Future Analysis for iPTV by
    Geographic Region �US, Canada, Europe, Asia-Pacific (including
    Japan) and Rest of World Independently Analyzed by Annual
    Service Revenues in US$ Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......145
            Table 7: World Historic Review for iPTV by Geographic
    Region �US, Canada, Europe, Asia-Pacific (including Japan) and
    Rest of World Independently Analyzed by Annual Service Revenues
    in US$ Million for the Years 2004 through 2008 (includes
    corresponding Graph/Chart).......146
            Table 8: World 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Service Revenues
    for US, Canada, Europe, Asia-Pacific (including Japan) and Rest
    of World for the Years 2005, 2010 and 2015 (includes
    corresponding Graph/Chart).......147
            Table 9: World Current and Future Analysis for iPTV by
    System �Set-Top Boxes, Access Systems, Video Headend Equipment,
    Video-on-Demand, Middleware, Content Protection and System
    Integration Independently Analyzed by Annual Sales in
    US$ Million for the Years 2009 through 2015 (includes
    corresponding Graph/Chart).......148
            Table 10: World Historic Review for iPTV by System
    �Set-Top Boxes, Access Systems, Video Headend Equipment,
    Video-on-Demand, Middleware, Content Protection and System
    Integration Independently Analyzed by Annual Sales in
    US$ Million for the Years 2004 through 2008 (includes
    corresponding Graph/Chart).......149
            Table 11: World 11-Year Perspective for iPTV by System
    �Percentage Breakdown of Dollar Sales for Set-Top Boxes,
    Access Systems, Video Headend Equipment, Video-on-Demand,
    Middleware, Content Protection and System Integration for the
    Years 2005, 2010 and 2015 (includes corresponding
    Graph/Chart).......150

    11. THE UNITED STATES.......151

           A. Market Analysis.......151
    Current & Future Analysis.......151
    Outlook - Despite Challenges, Bright Future Ahead.......151
    Trends Point Excellent Future for iPTV Operators.......151
            iPTV Regulation in Texas Opens Growth
    Avenues.......152
    Satellite Operators - Sensing the Opportunity.......152
    iPTV in Rural Areas - A Secured Niche Market for Satellite
    Operators.......152
    Biggies Lagging.......152
            Competitive Scenario.......153
    Pay TV Market �A Review.......153
            ARPU.......154
    Competitive Structure.......154
    Cable Operators Vs Telco.......154
            B. Market Analytics.......155
    Table 12: US Current and Future Analysis for iPTV by Number of
    Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......155
   Table 13: US Historic Review for iPTV by Number of Subscribers
    in Million for the Years 2004 through 2008 (includes
    corresponding Graph/Chart).......155
            Table 14: US Current and Future Analysis for iPTV by
    Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......156
   Table 15: US Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......156

    12. CANADA.......157

           A. Market Analysis.......157
    Outlook.......157
    Market Overview.......157
    Regulations.......157
    ARPU.......157
    Canadian Telecom Market.......157
            B. Market Analytics.......158
    Table 16: Canadian Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......158
   Table 17: Canadian Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......158
            Table 18: Canadian Current and Future Analysis for
    iPTV by Annual Service Revenues in US$ Million for the Years
    2009 through 2015 (includes corresponding
    Graph/Chart).......159
   Table 19: Canadian Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......159

    13. EUROPE.......160

           A. Market Analysis.......160
    Outlook.......160
    Pay TV Market in Europe.......160
            IPTV - Market Overview.......161
            Regional Perspective.......162
            Western Europe �Leading the Way.......163
    Market Drivers.......163
    Internet Access and IP-Based Services.......163
    Digital Television.......163
    DSL Subscription.......163
            Issues and Trends.......164
    Deregulation of Telecom Operations.......164
    Regional Differences �An Imperative Influencing
    Factor.......164
    Table 20: Historic Review of the European Market for iPTV
    (2006): Percentage Share Breakdown of iPTV penetration of Pay
    TV Households by Region �Belgium, France, Italy, Netherlands,
    Norway, Slovenia, Spain, Sweden, UK, and Others (includes
    corresponding Graph/Chart).......164
    Market Participants.......164
            Broadband Market in Europe.......166
    Ambiguous Regulatory Model for Audiovisual Media.......166
            B. Market Analytics.......167
    Table 21: European Current and Future Analysis for iPTV by
    Geographic Region �France, Germany, UK, Italy, Spain, Russia
    and Rest of Europe Independently Analyzed by Annual Number of
    Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......167
            Table 22: European Historic Review for iPTV by
    Geographic Region �France, Germany, UK, Italy, Spain, Russia
    and Rest of Europe Independently Analyzed by Annual Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......168
            Table 23: European 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Number of
    Subscribers for France, Germany, UK, Italy, Spain, Russia and
    Rest of Europe for the Years 2005, 2010 and 2015 (includes
    corresponding Graph/Chart).......169
            Table 24: European Current and Future Analysis for
    iPTV by Geographic Region �France, Germany, UK, Italy, Spain,
    Russia and Rest of Europe Independently Analyzed by Annual
    Service Revenues in US$ Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......170
            Table 25: European Historic Review for iPTV by
    Geographic Region �France, Germany, UK, Italy, Spain, Russia
    and Rest of Europe Independently Analyzed by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......171
            Table 26: European 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Service Revenues
    for France, Germany, UK, Italy, Spain, Russia and Rest of
    Europe for the Years 2005, 2010 and 2015 (includes
    corresponding Graph/Chart).......172
         13a. FRANCE.......173
            A. Market Analysis.......173
    Outlook.......173
    Market Overview.......173
    Pay TV Market.......173
    iPTV Market.......173
            iPTV Market Continues to Expand .......174
    ARPU.......174
    Regulations.......174
            B. Market Analytics.......175
    Table 27: French Current and Future Analysis for iPTV by Number
    of Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......175
   Table 28: French Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......175
            Table 29: French Current and Future Analysis for iPTV
    by Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......176
   Table 30: French Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......176
         13b. GERMANY.......177
            A. Market Analysis.......177
    Outlook.......177
    Market Overview.......177
    Position of Cable and Satellite Operators.......177
            APRU.......178
    Regulations.......178
    B. Market Analytics.......178
    Table 31: German Current and Future Analysis for iPTV by Number
    of Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......178
            Table 32: German Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......179
   Table 33: German Current and Future Analysis for iPTV by Annual
    Service Revenues in US$ Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......179
            Table 34: German Historic Review for iPTV by Annual
    Service Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......180
         13c. THE UNITED KINGDOM.......181
            A. Market Analysis.......181
    Outlook.......181
    UK: Picking Up Pace .......181
    Market Overview.......181
    Regulations.......181
            ARPU.......182
    B. Market Analytics.......182
    Table 35: UK Current and Future Analysis for iPTV by Number of
    Subscribers in Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......182
            Table 36: UK Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......183
   Table 37: UK Current and Future Analysis for iPTV by Annual
    Service Revenues in US$ Million for the Years 2009 through 2015
    (includes corresponding Graph/Chart).......183
            Table 38: UK Historic Review for iPTV by Annual
    Service Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......184
         13d. ITALY.......185
            A. Market Analysis.......185
    Outlook.......185
    Market Overview.......185
    Pay TV Market.......185
    Regulations.......185
    ARPU.......185
            B. Market Analytics.......186
    Table 39: Italian Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......186
   Table 40: Italian Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......186
            Table 41: Italian Current and Future Analysis for iPTV
    by Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......187
   Table 42: Italian Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......187
         13e. SPAIN.......188
            A. Market Analysis.......188
    Outlook.......188
    Spanish iPTV Market Holds Immense Growth Potential.......188
    Market Overview.......188
    Pay TV Market.......188
            Spain - Luring Opportunities for iPTV.......189
    Regulations.......189
    ARPU.......189
    B. Market Analytics.......189
    Table 43: Spanish Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......189
            Table 44: Spanish Historic Review for iPTV by Number
    of Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......190
   Table 45: Spanish Current and Future Analysis for iPTV by
    Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes Graph/Chart).......190
            Table 46: Spanish Historic Review for iPTV by Annual
    Service Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......191
         13f. RUSSIA.......192
            A. Market Analysis.......192
    Outlook.......192
    Market Overview.......192
            B. Market Analytics.......193
    Table 47: Russian Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......193
   Table 48: Russian Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......193
            Table 49: Russian Current and Future Analysis for iPTV
    by Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......194
   Table 50: Russian Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......194
         13g. REST OF EUROPE.......195
            A. Market Analysis.......195
    Outlook.......195
    Market Overview.......195
    Sweden - Huge Opportunities for iPTV.......195
    Historic Market Share Findings: A Review.......195
    Table 51: Swedish Broadband Market (2006): Percentage Share
    Breakdown of Major Players - ComHem, TDC Song, Tele2, Telenor,
    Telia, and Others (includes corresponding
    Graph/Chart).......195
            B. Market Analytics.......196
    Table 52: Rest of Europe Current and Future Analysis for iPTV
    by Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......196
   Table 53: Rest of Europe Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......196
            Table 54: Rest of Europe Current and Future Analysis
    for iPTV by Annual Service Revenues in US$ Million for the
    Years 2009 through 2015 (includes corresponding
    Graph/Chart).......197
   Table 55: Rest of Europe Historic Review for iPTV by Annual
    Service Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......197

    14. ASIA-PACIFIC.......198
           A. Market Analysis.......198
    Outlook.......198
    Market Overview.......198
            Pay TV Market.......199
    Leading Markets in the Region.......199
            B. Market Analytics.......200
    Table 56: Asia-Pacific Current and Future Analysis for iPTV by
    Geographic Region �China and Rest of Asia-Pacific
    Independently Analyzed by Annual Number of Subscribers in
    Million for the Years 2009 to 2015 (includes corresponding
    Graph/Chart).......200
   Table 57: Asia-Pacific Historic Review for iPTV by Geographic
    Region �China and Rest of Asia-Pacific Independently Analyzed
    by Annual Number of Subscribers in Million for the Years 2004
    to 2008 (includes corresponding Graph/Chart).......200
            Table 58: Asia-Pacific 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Number of
    Subscribers for China and Rest of Asia-Pacific for the Years
    2005, 2010 and 2015.......201
            Table 59: Asia-Pacific Current and Future Analysis for
    iPTV by Geographic Region �China and Rest of Asia-Pacific
    Independently Analyzed by Annual Service Revenues in
    US$ Million for the Years 2009 to 2015 (includes corresponding
    Graph/Chart).......202
   Table 60: Asia-Pacific Historic Review for iPTV by Geographic
    Region �China and Rest of Asia-Pacific Independently Analyzed
    by Annual Service Revenues in US$ Million for the Years 2004 to
    2008 (includes corresponding Graph/Chart).......202
            Table 61: Asia-Pacific 11-Year Perspective for iPTV by
    Geographic Region �Percentage Breakdown of Service Revenues
    for China and Rest of Asia-Pacific for the Years 2005, 2010 and
    2015.......203
         14a. CHINA.......204
            A. Market Analysis.......204
    Outlook.......204
    Market Overview.......204
    Accelerated Entry of Telcos into iPTV Service Market.......204
    Immense Potential Lies Ahead.......204
            Trouble in Paradise.......205
    Key Historic Statistics.......205
    Table 62: Chinese Market for iPTV (2006): Percentage Share
    Breakdown of iPTV User Preferences by Type �VoD, Live TV
    Broadcast, and Time-shifted TV (includes corresponding
    Graph/Chart).......205
            Table 63: Chinese Market for iPTV (2007): Percentage
    Share Breakdown of iPTV Users in Select Major Provinces
    �Beijing, Guangdong, Hebei, Heilongjiang, Henan, Jiangsu,
    Shanghai, Xinjiang, and Yunnan (includes corresponding
    Graph/Chart).......206
   Table 64: Chinese Market for iPTV (2007): Percentage Share
    Breakdown of iPTV Subscribers in Shanghai by Consumer�Existing
    Broadband users loading iPTV, New Broadband users loading iPTV ,
    New iPTV Customers (includes corresponding
    Graph/Chart).......206
    Chinese TV Industry - An Introduction.......206
            Regulatory Framework.......207
            SARFT Favors Digital TV.......208
    A Peek into the Broadband Market.......208
            iPTV Market.......209
    Market Trends.......209
    Conformist Regulations Hindering iPTV.......209
            iPTV- A Young Market.......210
    Chinese iPTV Market in Nutshell.......210
            Challenges Before iPTV.......211
            Competitive Structure.......212
            B. Market Analytics.......213
    Table 65: Chinese Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......213
   Table 66: Chinese Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......213
            Table 67: Chinese Current and Future Analysis for iPTV
    by Annual Service Revenues in US$ Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......214
   Table 68: Chinese Historic Review for iPTV by Annual Service
    Revenues in US$ Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......214
         14b. REST OF ASIA-PACIFIC.......215
            A. Market Analysis.......215
    Outlook.......215
    Leading Markets.......215
    Hong Kong.......215
    A Mature Market.......215
    Pay TV Market.......215
    iPTV in Hong Kong: A Market Profile.......215
            FTTH to Take Front Seat.......216
    Competitive Structure.......216
    Japan.......216
    Pay TV Market.......216
    iPTV Market.......216
            South Korea.......217
    An Advanced Market for Broadband Penetration.......217
            Table 69: Leading Players in Korean iPTV Market (2007
    H1): Percentage Share Breakdown of Market Revenues for Hanaro
    Telecom, KT, and LG Dacom (includes corresponding
    Graph/Chart).......218
   Table 70: Leading Players in Korean iPTV Market (2007 H1):
    Percentage Share Breakdown for Hanaro Telecom, KT, and LG Dacom
    by Number of Subscribers (includes corresponding
    Graph/Chart).......218
    Pending Regulatory Reforms.......218
    Telcos Facing Intense Regulatory Barriers.......218
            Undermining Prospects for iPTV.......219
    India: Market with Strong Potential.......219
            B. Market Analytics.......220
    Table 71: Rest of Asia-Pacific Current and Future Analysis for
    iPTV by Number of Subscribers in Million for the Years 2009
    through 2015 (includes corresponding Graph/Chart).......220
   Table 72: Rest of Asia-Pacific Historic Review for iPTV by
    Number of Subscribers in Million for the Years 2004 through
    2008 (includes corresponding Graph/Chart).......220
            Table 73: Rest of Asia-Pacific Current and Future
    Analysis for iPTV by Annual Service Revenues in US$ Million for
    the Years 2009 through 2015 (includes corresponding
    Graph/Chart).......221
   Table 74: Rest of Asia-Pacific Historic Review for iPTV by
    Annual Service Revenues in US$ Million for the Years 2004
    through 2008 (includes corresponding Graph/Chart).......221

    15. REST OF WORLD.......222

           A. Market Analysis.......222
    Outlook.......222
    Latin America �A Primer.......222
    Brazil: Opportunities Galore for Service Providers.......222
            B. Market Analytics.......223
    Table 75: Rest of World Current and Future Analysis for iPTV by
    Number of Subscribers in Million for the Years 2009 through
    2015 (includes corresponding Graph/Chart).......223
   Table 76: Rest of World Historic Review for iPTV by Number of
    Subscribers in Million for the Years 2004 through 2008
    (includes corresponding Graph/Chart).......223
               Table 77: Rest of World Current and Future Analysis
       for iPTV by Annual Service Revenues in US$ Million for the
       Years 2009 through 2015 (includes corresponding
       Graph/Chart).......224
      Table 78: Rest of World Historic Review for iPTV by Annual
       Service Revenues in US$ Million for the Years 2004 through 2008
       (includes corresponding Graph/Chart).......224

  COMPETITION

       Total Companies Profiled: 129 (including
Divisions/Subsidiaries - 133)
Region/Country                                  Players

The United States                                  63
Canada                                                            5
Japan                                                                1
Europe                                                         40
         France                                                  6
         Germany                                               2
         The United Kingdom                      13
         Italy                                                    4
         Spain                                                    1
         Rest of Europe                               14
Asia-Pacific (Excluding Japan)        21
Middle-East                                                3

								
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