This publication is written in Portugese. The IHRSA Latin American Report is the most comprehensive examination of key Latin American health club markets available anywhere. Sponsored by Hoist Fitness, this research publication was produced in collaboration with Mercado Fitness (Argentina) and supported by Fitness Brasil.
According to the new publication, the health club industry in Latin America is robust. The fifteen Latin American markets analyzed in the report generate $5.6 billion in revenue from more than 46,000 clubs. Nearly 15 million Latin Americans are members of a health club. Brazil, alone, accounts for more than half of the health clubs in Latin America with 23,398 clubs. Argentina has the highest penetration rate among all Latin American markets as 5.7% of Argentineans belong to a health club.
"The report provides insight into a region where credible data is scant or non-existent," says Jay Ablondi, IHRSA’s executive vice president of global products. "Credit goes to Mercado Fitness, Hoist Fitness, IHRSA’s many strategic partners throughout Latin America, and, of course, the innovative club leaders who were interviewed, for making this groundbreaking publication an indispensable resource for owners, investors, fitness industry suppliers and the media."