A Guide: Incorporating CSS into Corporate Web Design
The Internet marketing scenario is changing with every passing day, and is becoming
immensely challenging with millions of websites fighting to earn that top position in
search engine result page. And web design is just the beginning of it.
Gone are the days when building a new website was easier, with a simple HTML
structure incorporated to achieve an appealing design. Neither the designers had any
idea of website optimization, nor were the marketers concerned about providing a
user-friendly interface. The staggering part of it is that you will not find those websites
anywhere, now. With the search engines becoming more stringent about how they
index web pages, the websites have no other way, other than change with time or
perish away. And the best way to start about it is with your website design.
The New Trend
Incorporating CSS, or Cascading Style Sheets, into web design is the latest trend in
website optimization. Seamless integration of CSS into the design of a website allows
the marketer to control the look and layout of the webpage in a simpler way. Most
importantly, CSS properties or tags are easy to use and has a major impact on the style
and feel of your website. Today, designers are replacing the older technologies with
CSS, with aim of achieving enhanced user experience, better website control, and easy
indexing by search engine algorithm.
How to Integrate CSS with Web Design?
To start with the process, first keep side CSS for a moment and concentrate on the
content of the page. Confused, right? It might be tempting to jump directly onto the
designing with CSS, but unless you are aware of what should go in your website, it can
be a great mistake. So, determine the content of your website, first. While doing this,
view the page, as if, you are writing a HTML page for Internet Explorer 1.0. Put the
headline with H1, H2, H3 tags, the navigation into your list, and content inside
paragraphs. This might make your website appear dull and boring, but when you will
integrate it with CSS, you will feel the magic.
Next, create a Master Style Sheet, with which you can clear the default browser setting
that might cause problems in cross browser design, and you might need to work afresh.
Once the styles have been cleared with Master Style Sheet, the design can start from
the same location for all browsers, providing you extensive canvas to paint your
creativity. Now, once the basic HTML and content has been set, get off to the first page
and place the CSS styles. Working down with HTML documents like a cascade can
reduce the complications with CSS that might arise at a later stage.
In writing CSS, ensure that you avoid complex selectors and change HTML only if,
essential. Do not add extra DIV tags to website, and this can complicate the process
significantly. Finally, create a library of styles within the web design that helps in
maintaining consistency of the page. With these simple tools, you can create a new
website and also expand it at a later stage.