Integrated Marketing Brand Manager in NYC NY Resume Regina Rabago by ReginaRabago


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									                                              Regina V. Rabago
                                               Brooklyn, NY 11217
                                   c. 646.382.6477

   Marketing and new media professional with 7 years experience in the areas of online and in-store marketing,
 project and client relations management, strategic planning and execution, and cross-functional team leadership.
  Proficient in streamlining business processes in entrepreneurial environments and managing multiple projects
                                        delivered on time and within budget.

   Organized / Detail Oriented / Resourceful / Cross-functional Leader / Analytical / Planner / Self-Starter


Co-creator and Producer of Web Series Pilot
Infinite Portal Productions (Video Production Startup Company) New York, NY September 2011 – Present
         Creating and producing a webcast pilot with 3 concept episodes for a potential web series.
         Managed design team; web, graphic, and animation designers.
         Developed the business and marketing plan, website and online launch strategies.
         Coordinated production and rehearsal schedules, secured sponsors and shoot location.
         Co-directed and supervised cast and crew, co-wrote scripts, co-edited episodes and trailers.

Brand Marketing Consultant                                             New York, NY August 2010 - Present
       Develop in-store and online marketing plans, launch and promotional strategies and presentations.
       Develop business and consumer research, competitive analysis and recommendations.
       Manage creative process; fine tune objectives, create forums for ideation, develop and write creative briefs,
       partner with creative teams/agencies, develop and manage timelines, create, manage and track budgets.
       Liaise with Finance, Sales, Creative, Marketing, and Digital teams to create B2B and B2C programs.
       Source creative talent; web designers, graphic designers, art directors, copy writers.
       Write press releases, copy for web and print, and liaise with media contacts.

Brand Manager                                                          New York, NY February 2008 - June 2010
Shiseido Americas Corporation
Brands: Clé de Peau Beauté and Qiora (Luxury Skincare and Color Cosmetics)
2 Channels of Distribution Online and In-store: U.S. Department Stores and Shiseido Independent Stores
(Accounts include: Neiman-Marcus, Bergdorf Goodman, Saks Fifth Avenue, Barneys, limited distribution in
Nordstrom, Macy’s, and Bloomingdales, and Shiseido Independent Stores)

        Cross-functional team leader to Sales, Creative, Web Team, International Marketing, PR and Advertising,
        Sales Promotion, Education, Sales Operations, Finance and Visual Merchandising departments.
        Developed seasonal online and in-store launch strategies, budgets, timelines and collateral for each retailer
        and channel of distribution.
        Aligned product portfolio and new product launch and assessed key markets product performance.
        Analyzed, forecasted and managed annual budgets, seasonal product launch orders, collateral orders,
        inventory and allocations.
        Monitored, analyzed and reported competitive activity and identified potential business gaps and
        Created and presented seasonal presentations outlining launch and core product strategies, promotional
        programs and exclusive retailer programs.
        Launched Clé de Peau Beauté’s Synactif, which included the first online boutique and promotions with
        Neiman Marcus, increasing and expanded online presence with Bergdorf Goodman, Saks Fifth Avenue,
        Barneys and exclusive promotional programs.
        Developed multilingual global microsite, collateral materials, online programs and direct mailers customized
        for each distribution channel and retailer for the launch of Synactif.
                                               Regina V. Rabago
                                                Brooklyn, NY 11217
                                    c. 646.382.6477

Senior Customer Marketing Manager                                    New York, NY May 2007 – February 2008
Revlon Inc.
Customers: Walmart, Target, CVS, Walgreens and Rite Aid
Brands and Categories: Revlon, Almay, Hair Color, Beauty Tools, and Deodorant

        Key strategic partner to Brand Managers, Customer Sales Teams and Advertising Agencies.
        Developed annual promotional marketing plans to meet needs and regulations of retail customers while
        preserving brand’s strategic principles.
        Managed promotional budgets, events, cross-functional teams, creative agencies and project timelines to
        launch new products in-store, support core products and optimize sku distribution.
        Customized promotional products from conception to launch and post analysis.
        Created seasonal training materials for Beauty Advisors outlining new products, benefits, application
        techniques and provided migration graphs to new or existing products from discontinued and competitive
        Responsible for finding, negotiating and securing relationships with outside promotional vendors.

Customer Marketing Manager                                         New York, NY          May 2004 – May 2007
Revlon Inc.
Customer: Target Stores
Brands and Categories: Revlon, Almay, Hair Color, Beauty Tools, and Deodorant

        Won Target’s Vendor of the Year award in 2005 by increasing sales 17% and streamlining the
        communication between Creative, Manufacturing Plant, Customer Marketing, Sales and retailer.
        Improved the Customer Marketing internal process by creating a process map highlighting the strengths
        and weaknesses of the program life cycle.

Creative Services Manager                                               New York, NY December 2001 - May 2004
Ann Taylor Stores Corporation

        Managed creative projects, timelines and cross-functional relationships to ensure timely delivery of visual
        merchandising, display, advertising, catalogues and collateral materials for a team of 8 Designers and 2 Art
        Directors reporting to the Creative Director.
        Created the internal creative services manager role and infrastructure within the Creative Department
        Planned monthly off-sites to team build, share best practices and inspirations, expand artistic skill sets and
        strategically build the next season’s design concepts.
        Collaborated with department managers to align cross-functional timelines with the product life cycle
        and new marketing proposals.
        Initiated weekly Creative team meetings to discuss Marketing and Creative alignment, project
        calendars, operational needs and internal improvements.


Inbound Marketing University, Online, 2011-Present
Fundamentals in SEO, Social Media Marketing Strategies, Digital Marketing Analytics, Viral Marketing, Email and
Abraxas/WS&L IT Training Academy, Cape Town, South Africa, 2000
MCSE (Microsoft Certified Systems Engineer) training
BA, University of Oklahoma, Norman, Oklahoma, 1998
BA Letters (Liberal Arts; Philosophy, Literature, Languages, and History)
Minor in Management Information Systems
Université de Blaise Pascal, Clermont-Ferrand, France, 1995-1996
Study Abroad Program: Fall and Spring semesters studying French language and culture.

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