Regina Rabago is a marketing and new media professional with 7 years experience in the areas of online and in-store marketing, project and client relations management, strategic planning and execution, and cross-functional team leadership.
Regina V. Rabago Brooklyn, NY 11217 c. 646.382.6477 email@example.com Marketing and new media professional with 7 years experience in the areas of online and in-store marketing, project and client relations management, strategic planning and execution, and cross-functional team leadership. Proficient in streamlining business processes in entrepreneurial environments and managing multiple projects delivered on time and within budget. Organized / Detail Oriented / Resourceful / Cross-functional Leader / Analytical / Planner / Self-Starter PROFESSIONAL EXPERIENCE Co-creator and Producer of Web Series Pilot Infinite Portal Productions (Video Production Startup Company) New York, NY September 2011 – Present Creating and producing a webcast pilot with 3 concept episodes for a potential web series. Managed design team; web, graphic, and animation designers. Developed the business and marketing plan, website and online launch strategies. Coordinated production and rehearsal schedules, secured sponsors and shoot location. Co-directed and supervised cast and crew, co-wrote scripts, co-edited episodes and trailers. Brand Marketing Consultant New York, NY August 2010 - Present Develop in-store and online marketing plans, launch and promotional strategies and presentations. Develop business and consumer research, competitive analysis and recommendations. Manage creative process; fine tune objectives, create forums for ideation, develop and write creative briefs, partner with creative teams/agencies, develop and manage timelines, create, manage and track budgets. Liaise with Finance, Sales, Creative, Marketing, and Digital teams to create B2B and B2C programs. Source creative talent; web designers, graphic designers, art directors, copy writers. Write press releases, copy for web and print, and liaise with media contacts. Brand Manager New York, NY February 2008 - June 2010 Shiseido Americas Corporation Brands: Clé de Peau Beauté and Qiora (Luxury Skincare and Color Cosmetics) 2 Channels of Distribution Online and In-store: U.S. Department Stores and Shiseido Independent Stores (Accounts include: Neiman-Marcus, Bergdorf Goodman, Saks Fifth Avenue, Barneys, limited distribution in Nordstrom, Macy’s, and Bloomingdales, and Shiseido Independent Stores) Cross-functional team leader to Sales, Creative, Web Team, International Marketing, PR and Advertising, Sales Promotion, Education, Sales Operations, Finance and Visual Merchandising departments. Developed seasonal online and in-store launch strategies, budgets, timelines and collateral for each retailer and channel of distribution. Aligned product portfolio and new product launch and assessed key markets product performance. Analyzed, forecasted and managed annual budgets, seasonal product launch orders, collateral orders, inventory and allocations. Monitored, analyzed and reported competitive activity and identified potential business gaps and opportunities. Created and presented seasonal presentations outlining launch and core product strategies, promotional programs and exclusive retailer programs. Launched Clé de Peau Beauté’s Synactif, which included the first online boutique and promotions with Neiman Marcus, increasing and expanded online presence with Bergdorf Goodman, Saks Fifth Avenue, Barneys and exclusive promotional programs. Developed multilingual global microsite, collateral materials, online programs and direct mailers customized for each distribution channel and retailer for the launch of Synactif. Regina V. Rabago Brooklyn, NY 11217 c. 646.382.6477 firstname.lastname@example.org Senior Customer Marketing Manager New York, NY May 2007 – February 2008 Revlon Inc. Customers: Walmart, Target, CVS, Walgreens and Rite Aid Brands and Categories: Revlon, Almay, Hair Color, Beauty Tools, and Deodorant Key strategic partner to Brand Managers, Customer Sales Teams and Advertising Agencies. Developed annual promotional marketing plans to meet needs and regulations of retail customers while preserving brand’s strategic principles. Managed promotional budgets, events, cross-functional teams, creative agencies and project timelines to launch new products in-store, support core products and optimize sku distribution. Customized promotional products from conception to launch and post analysis. Created seasonal training materials for Beauty Advisors outlining new products, benefits, application techniques and provided migration graphs to new or existing products from discontinued and competitive products. Responsible for finding, negotiating and securing relationships with outside promotional vendors. Customer Marketing Manager New York, NY May 2004 – May 2007 Revlon Inc. Customer: Target Stores Brands and Categories: Revlon, Almay, Hair Color, Beauty Tools, and Deodorant Won Target’s Vendor of the Year award in 2005 by increasing sales 17% and streamlining the communication between Creative, Manufacturing Plant, Customer Marketing, Sales and retailer. Improved the Customer Marketing internal process by creating a process map highlighting the strengths and weaknesses of the program life cycle. Creative Services Manager New York, NY December 2001 - May 2004 Ann Taylor Stores Corporation Managed creative projects, timelines and cross-functional relationships to ensure timely delivery of visual merchandising, display, advertising, catalogues and collateral materials for a team of 8 Designers and 2 Art Directors reporting to the Creative Director. Created the internal creative services manager role and infrastructure within the Creative Department Planned monthly off-sites to team build, share best practices and inspirations, expand artistic skill sets and strategically build the next season’s design concepts. Collaborated with department managers to align cross-functional timelines with the product life cycle and new marketing proposals. Initiated weekly Creative team meetings to discuss Marketing and Creative alignment, project calendars, operational needs and internal improvements. EDUCATION Inbound Marketing University, Online, 2011-Present Fundamentals in SEO, Social Media Marketing Strategies, Digital Marketing Analytics, Viral Marketing, Email and PPC. Abraxas/WS&L IT Training Academy, Cape Town, South Africa, 2000 MCSE (Microsoft Certified Systems Engineer) training BA, University of Oklahoma, Norman, Oklahoma, 1998 BA Letters (Liberal Arts; Philosophy, Literature, Languages, and History) Minor in Management Information Systems Université de Blaise Pascal, Clermont-Ferrand, France, 1995-1996 Study Abroad Program: Fall and Spring semesters studying French language and culture.
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