Hire Smart People to Get Your SEO Right
Why should we hire you? Don’t you think it is better to have someone in-house instead? I generally
face such questions when I, as a marketing consultant, pitch clients to buy our expert SEO services.
Instead of getting troubled or worried, I rather enjoy discussing with them the pros and cons of
hiring in-house or an agency. However, I may seem slightly biased and favor hiring an agency at
times but then I have a couple of reasons to support this.
Yes, I don’t deny the importance of having an SEO expert in-house but in order to have the best
results it is important to hire expert services of an SEO firm. As they monitor the search engine
updates and industry developments regularly, they are better prepared to enhance your visibility on
Therefore, according to me, the ideal situation would be the missing of the two worlds- having
knowledgeable and experienced SEO personnel who can get the work done from an external agency.
This ensures regular communication between the parties, better control over the optimization
process and of course, superior results.
More Reasons to Hire an External SEO Agency
Continuous Advancement in Knowledge and Experience
Search engines have been more dynamic than ever and introduce new guidelines or updates
to organize and control the way the information is searched and displayed on the web.
Understanding the changing situations plays a critical role in determining your standing on
the internet. As an SEO firm keeps a tab on the latest search engine developments and
recent industry trends, they will be able to guide you regarding how to achieve improved
Moreover, the professionals undergo regular training to understand the technical nature of
SEO updates and devise the strategies to keep clients ahead of the industry trends.
When many minds are at work towards a common vision or the same goal, it is obvious to
get better results. An SEO agency is a team of experts with complete knowledge and
expertise working to enhance your visibility on the internet.
They not only handle your SEO campaign but also devise a strategy, determine how to
implement it to get the best results, monitor the process and send monthly reports to you.
Dedicated specialists work on all aspects of your SEO campaign and perform more work in
Organizations sometimes can find it difficult to hire a full-fledged team of resources in-house.
In such a scenario, they can utilize this easy option of hiring an external SEO agency and
outsource their task.
An SEO firm has sufficient availability of resources for various SEO tasks such as keyword
research, link building, content publishing, online reputation management, search social
integration, analysis and reporting.
Not only this, they are also trained on devising and implementing strategies to get the
maximum possible out of a campaign. Besides this, they also have thorough understanding of
SEO tools and techniques to be used during the process.
So, instead of spending a lot of time on recruiting people and building team in-house, you
can avail professional help. It speeds the process while making it easier.
When you are operating in a volatile business environment, you make best efforts to keep
the costs low. Hiring an SEO team in-house will certainly raise your cost and along with the
fixed wages, you also have to provide them with health insurance, bonuses, vacation time,
sick leaves, pay raises and other allowances and benefits.
But when you decide to hire an agency, you save a lot of money and moreover, you get
exactly what you pay for. If you collaborate with an offshore company, the cost may further
So, on a final note, I would like to add that having knowledge, people and resources is half the
battle won. You don’t have to start right from the scratch such as finding people, selecting the
candidates, building teams and training them. When you collaborate with an SEO company, you get
an access to everything straightaway. You just have to tell them your needs and let them work for