TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One Behind the Scenes in Doing More with Less Mobile Entertainment IT Stars in Leading Role at MobiTV, Inc. W hen growing up in the sand hills of western Kansas, Case Study watching a Sunday afternoon National Football League (NFL) game on CBS was always filled with uncertainty. The broadcast tower was outside of Dodge City, much farther than the towers for ABC and NBC in Garden City, and thus we needed not only to configure the rabbit ears on the Cover Story television in just the right way, but also cooperation from Mother Nature. On the best days, the players, even if the game was being played in an indoor stadium, appeared to be standing in a blizzard of snow. About the time I left for college, satellite dishes came along and transformed the viewing experience. Now, a little more Contents ç than 20 years later, I wouldn’t even need a television to watch a Sunday afternoon NFL game on CBS. With a handheld wireless device such as a BlackBerry or iPhone, a subscription plan with a wireless carrier, and MobiTV, Inc. providing real-time streaming, I could enjoy the game while working on the farm or simply By Patrick E. Spencer relaxing at the house. < 11 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One TV on the Go: MobiTV, Inc. component to a business enabler under This changed when Kalmes made Founded: 1999 Kalmes’ leadership. the transition from IT consultant to Doing More with Less Employees: Approximately 200 IT director in early 2008. He and his Headquarters: Emeryville, California Customers: Over 9 million Consulting career: a unique lens team are responsible for traditional IT Website: www.mobitv.com Kalmes began his career more than functions from business applications, 10 years ago with Arthur Andersen telecom, and desktop support to LLP (now Accenture), where he served technical support and messaging. He With its award-winning Managed as a professional services consultant also is responsible for security and Services Platform, MobiTV, Inc. in the Computer Risk Management compliance, physical facilities, and offers a disruptive technology that Case Study Group. Much of the group’s focus business intelligence around mobile is revolutionizing the ways in which was on security infrastructure and media reporting, trending, and data television, video, and music services processes. This provided him with analysis. are consumed—one very tiny screen unique insight that most SMB IT at a time. And only four years after leaders simply don’t possess. His IT governance—the starting point winning an Emmy Engineering Award, Cover Story consulting work helped prepare One of the first projects that the company touts over nine million him for his current role in many Kalmes oversaw at MobiTV was subscribers. ways. “As an IT consultant you have the development and institution of Information technology (IT) an opportunity to gain a breadth standard operating procedures and for a company in such a dynamic of experience across a number of policies. “The company had grown to market segment is both exciting different functional areas working the point where we needed to adopt Contents ç and challenging. When Chad Kalmes with companies from a number of an IT governance model to scale assumed the role of IT director at industry segments—small to large the business,” he says. “Getting the MobiTV, Inc. two years ago, the company and privately held and publicly held,” blocking-and-tackling basics down had a little more than three million Kalmes explains. “However, you rarely was an important starting point.” subscribers, a number that has tripled get a chance to see each project Often IT governance is associated since then. And during this time, IT has through to full implementation and with large businesses, Kalmes gone from an underpinning technology then ongoing management.” explains, but “they can be just as < 12 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One Time for client and server Emmy-Winning Managed Service Platform features into a common provisioning was reduced dashboard. This included 25 percent and 10 Doing More with Less Carriers: Sprint, AT&T, Verizon Wireless, not only traditional service T-Mobile, Telus, among others in the United States and Canada desk ticketing, but also in- ventory management, asset percent, respectively. Content: Over 100 channels from more than 50 content providers, including marquee brands tracking, provisioning, and client and server provisioning and such as NBC, ABC, ESPN Mobile TV, Disney security management.” patch management, they opted for Channel, FOX News, COMEDY CENTRAL, and Kalmes and his team Bravo, to name a few Altiris Client Management Suite and conducted a thorough review Devices Supported: Over 400 Altiris Server Management Suite. Case Study Recognition: Numerous awards, including a of the different service desk MobiTV, Inc. had a long-standing 2005 Emmy Engineering Award, 2009 Best and systems management relationship with Symantec Partner Mobile TV Service Award from the Mobile solutions on the market. “The World Congress, 2009 Best Mobile TV Service Blue Chip Tek, Inc., which had helped whole process took us about Award from IBC, and a 2009 Global College the MobiTV IT team several years prior two months,” he recalls. “The Sports Award from the Global Media Awards to Kalmes’ arrival to migrate from a Cover Story suite of products from Altiris hosted data center to one managed met our requirements— by his team, and he opted to reengage everything from centralized important for a midsize business as it them for implementation support. management and reporting, to inte- grows and matures.” “Having a systems integrator that gration with our Microsoft Dynamics GP understood our IT environment as As part of this process, Kalmes examined the company’s service financial system.” well as the different pieces in the Contents ç desk and systems management tools. Symantec portfolio was important,” Chipping away at “The service desk is our central hub Kalmes says. Relationship continuity endpoint management for delivering internal services and was also a factor. “Blue Chip Tek For service desk management and asset technologies to employees,” Kalmes knows our IT environment and and inventory management, Kalmes explains. “We needed a solution that business,” Kalmes observes. “They and his team selected Altiris Asset was much more integrated and would also had the expertise to help us Management Suite from Symantec. For allow us to plug and play various customize the inventory management < 13 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One aspects of Altiris ServiceDesk And MobiTV has a centralized Doing More with Less with our existing Dynamics GP management console that financial system.” provides a consolidated view With the help of Blue Chip across all of its different Tek, the configuration of systems. policies and implementation Immediately following of the different Altiris the rollout of the different technologies took less than solution pieces, the company Case Study two weeks. Asset, inventory, began to realize tangible and patch management results. For example, the “Getting the blocking-and-tackling basics down was an important starting Cover Story point.” – Chad Kalmes, IT Director, MobiTV, Inc. policies map to the IT amount of time Kalmes’ Contents ç governance polices Kalmes team spends on service desk implemented when he requests has dropped by arrived, including Control approximately 40 percent. Objectives for Information “Not only do we have an Related Technology (COBIT) accurate picture of what MICHAEL BRUNETTO and Information Technology we have installed on each Infrastructure Library (ITIL). endpoint,” he explains, “but Chad Kalmes, IT Director, MobiTV, Inc. < 14 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One Quick Snapshot of we have the ability to remediate In addition, Kalmes and his team Chad Kalmes issues remotely using the remote automated patch management with Doing More with Less Education: University of management technology in the Altiris Server Management Suite and Client Notre Dame, Mendoza College of Business product suite.” Management Suite. “We’ve been Additional Certifications: Kalmes and his team have also able to offload much of the manual CISSP-ISSMP and non- seen dramatic improvements work that we previously had to do,” practicing CISA around asset and inventory Kalmes reports. “This has been a Professional Services’ management. To begin, “we are big time saver.” The impact extends Clientele: Pixar able to manage our hardware IT to the end users as well. Security Case Study Animation Studios, AT&T (formerly SBC/ budget more efficiently by knowing updates and antivirus patches could Ameritech), Adobe what assets are inventory, which take servers and clients down for as (formerly Macromedia), John Muir ones are in use, and which ones are much as four hours. Now automated Health, IGN Entertainment/FOX unused,” he says. “We are also able with Altiris, this is no longer the case. Interactive Media to reallocate and redeploy assets Cover Story Favorite Technology: Apple iPhone, though quite interested in the much more quickly when employees Endpoint security in a suite potential of the Apple iPad. change roles, are hired, or leave the Endpoint security across a highly Currently Reading: Once a Runner company.” heterogeneous network of systems by John L. Parker. Originally self- Prior to Altiris Server Management and devices is a critical business published in 1978 and sold by Suite and Client Management Suite, driver for Kalmes and his team. Parker at road races out of the trunk of his car, the book is a “sacred the process for client and server “Because we’re in a very high growth Contents ç text” for many athletes. The author deployments was a manual process, position and our managed services captures the essence of what it consuming valuable IT staff time. platform relies on a number of back- means to be a competitive runner, With standard images and remote end server and storage technologies to devote one’s entire existence to a single-minded pursuit of excellence, control capabilities, the time for and supports hundreds of different in the fictional character Quenton client and server provisioning has handset devices and platforms,” MICHAEL BRUNETTO Cassidy. been reduced 25 percent and 10 he explains, “endpoint security is a percent, respectively. critical requirement for us.” < 15 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One Counting the Chips Founded: 2002 Headquarters: Sunnyvale, California Symantec Partner: Gold Partner since 2002 Blue Chip Tek Pays Long-term Dividends Customers: FORTUNE 500 and fast-growth technology companies W hen Founder and CEO Jessica one technology provider. They don’t need to Business: Privately held; solutions with Doing More with Less R. Geis started Blue Chip Tek in go out and purchase point solutions from 10 professional services around (1) data man- agement and protection; (2) data security; 2002, one of the first things that different solution providers.” and (3) information lifecycle management she did was to become a Symantec partner. Blue Chip Tek’s customer base runs the Revenue: 200 percent annual growth since “We initially became a Veritas partner and gamut from the FORTUNE 500 to fast- inception growth startups such as MobiTV, Inc. In the Website: www.bluechiptek.com case of the latter, Blue Chip Tek maintains an aggressive program that meets their requirements—both financially and solution that made their backups much more Case Study technologically. “As a small business, we ‘future proof’ with better performance and understand the need for flexible credit terms,” reliability and far more scalability,” notes Geis notes. “We also listen closely to our Dave Unger, director of sales engineering at customers. All of our technology solutions are Blue Chip Tek. Shortly thereafter, Blue Chip the result of customer requirements.” Tek worked with the MobiTV, Inc. team to In 2005, MobiTV, Inc. made a decision to add Symantec Enterprise Vault, helping the Cover Story migrate from a hosted data center solution MobiTV Inc. team to architect the solution to one managed in-house and engaged and define archival policies. Blue Chip Tek for assistance. MobiTV, Inc. When Chad Kalmes was appointed IT determined they could reduce their total cost director, he engaged Blue Chip Tek for of ownership by bringing the data center in- assistance in rolling out the different pieces of Jessica R. Geis, Founder and CEO, and Dave Unger, house. “We helped architect and implement the Altiris suite as well as Symantec Protection Director of Sales Engineering the data center infrastructure,” Geis relates. “We had a master contractor agreement and Suite. “We were able to complete both deployments in a relatively short timeframe Contents ç then a Symantec partner with Symantec’s had an opportunity to work with them on a with the help of Blue Chip Tek,” he says. “Their acquisition of Veritas,” she says. “It number of different fronts.” team understands our business, and the created additional opportunities to deliver It was at this time that MobiTV, Inc. collaborative relationship they’ve formed with solutions that fit into some of our core decided to standardize backup and recovery our team allows us to gain optimal value from MICHAEL BRUNETTO competencies. Our customers really like on Symantec NetBackup. “We worked with the different technology solutions they’ve having an integrated suite of products from the MobiTV, Inc. team to select and design a helped us deploy over the past five years.” < 16 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One “Blue Chip Tek knows our IT environment and Results include a reduction in malware and intrusions. “Our business.” previous solution didn’t have Doing More with Less – Chad Kalmes, IT Director, MobiTV, Inc. adequate controls around spyware and network intrusion prevention,” “The security landscape definitely says. With Endpoint Protection, Kalmes Kalmes says. “With Endpoint continues to grow and evolve,” and his team were able to consolidate Protection, along with Network Kalmes adds. “The number of vectors those down to one integrated product Access Control, we’ve gotten ahead is exponentially greater, and our stack and have added network intrusion of the zero-day security risk is dramatically higher prevention and application control attacks and Case Study Podcast with the proliferation of social media features. They also have a limited other malware Chad Kalmes discusses channels, applications, and devices.” deployment of Symantec Network Access exploits that how IT is a business Immediately following the endpoint Control that covers highly sensitive areas had caused enabler for MobiTV, Inc.. management deployment, Kalmes led and remote access scenarios. “We need problems in the decision to migrate from his exist- to ensure the highest level of security, the past.” The smaller footprint Cover Story ing endpoint security solution, which ensuring baseline antivirus and patch with Endpoint Protection created consisted of several disparate point levels before allowing access to our productivity improvements for products, to Symantec Protection network,” Kalmes says. end users, as security updates and Suite Enterprise Edition. The team The deployment of Endpoint patches run in the background rather elected to purchase Symantec Protec- Protection and Network Access tion Suite instead of just Symantec Control was relatively simple, than overwhelming CPU utilization on each machine. Contents ç Endpoint Protection because they according to Kalmes. With the help were able to acquire an integrated set of Blue Chip Tek, removal of the Evolving data challenges of product solutions at a lower cost. prior set of endpoint solutions took As it is part of Symantec Protection “We largely had a fragmented approximately one week and the Suite, Kalmes and his team elected endpoint security architecture, with initial roll out another couple days. to implement Symantec Backup Exec separate solutions for antivirus, personal MobiTV, Inc. is quite pleased with System Recovery at the same time firewall, and antispyware,” Kalmes the endpoint security migration. they rolled out the endpoint security < 17 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One Service desk requests dropped 40 percent s heterogeneous support Video Two videos featuring Chad with the deployment of has been crucial. Kalmes discussing the busi- Doing More with Less And NetBackup has ness value MobiTV, Inc. has Symantec ServiceDesk. scaled to meet MobiTV realized from the different Symantec solutions delivered Inc.’s expanding business by Blue Chip Tek. “We needed a solution. “The primary focus of its requirements. It starts reliable, effective deployment was high profile assets on with backup windows, way to get the which we had sensitive information,” which have remained relatively static information from expensive storage he says. “It gives us an extra level of despite a 30 percent annual data disk to lower cost, offline storage.” Case Study assurance.” growth rate. Enhanced virtualization The MobiTV, Inc. team looked at Symantec backup-and-recovery support, the centralized operations several email archiving solutions technologies are not new to MobiTV, console, and deduplication and eventually settled on Symantec Inc. The team opted to migrate to capabilities in the latest release of Enterprise Vault. Blue Chip Tek Symantec NetBackup in late 2004, NetBackup are features Kalmes plans helped to architect and implement Cover Story also with the help of Blue Chip Tek. to explore adding later this year. the solution. A few months after “The company previously relied In mid 2006, about 18 months initial deployment, the team added on several silo-based technologies after the NetBackup implementation, Enterprise Vault Microsoft Exchange that simply couldn’t scale with our MobiTV, Inc. turned to Blue Chip Journaling to ensure that all email— business,” Kalmes reports. With Tek again, this time for help in sent and received—are archived NetBackup, the company is able addressing burgeoning email storage according to corporate policies. Contents ç to manage backup windows, data volumes. “Storage requirements With a number of employees mobile rotations, and retention policies from for our Exchange environment on a regular basis, MobiTV, Inc. a single console. As the underlying were creating a lot of downstream also implemented the Vault Cache infrastructure for MobiTV, Inc.’s performance issues and ultimately to Symantec Enterprise Vault. “We Managed Services Platform is costing a significant amount want to ensure that our team has the comprised of various server platforms of money at the hardware and ability to access their email archives and storage systems, NetBackup’s maintenance levels,” Kalmes says. regardless of their location and < 18 > Confidence in a connected world. TheConfident Cover Story SMB MobiTV, Inc. Two Is Better Than One “our security risk is dramatically higher with the broadcasting the 2010 Vancouver Winter Olympic Games for NBC proliferation of social media channels, applications, Sports or making President Barack Doing More with Less and devices.” Obama’s 2010 State of the Union address available to consumers on – Chad Kalmes, IT Director, MobiTV, Inc. their mobile phones, MobiTV, Inc. is continually enhancing its technology proximity to Internet connectivity,” Innovation—from product platform and adding more value to Kalmes says. engineering to IT its offering. And this philosophical The reduction in email storage was When asked which emerging approach permeates all aspects of Case Study immediate. MobiTV, Inc. eliminates technologies will have the greatest the organization—from product about 40 percent of its email storage impact on MobiTV, Inc.’s IT engineering to IT. n using single-instance archiving and environment, Kalmes quickly cites Patrick E. Spencer (Ph.D.) is the editor in chief and data compression technologies in cloud storage. “The ability to offline publisher for The Confident SMB and CIO Digest and Enterprise Vault. Kalmes estimates or offload large amounts of data the author of a book and various articles and reviews Cover Story published by Continuum Books and Sage Publications, this equates to as much as nine to a virtualized cloud is something among others. terabytes over the past four years. that could deliver substantial In addition, migration from tier-one value for us—everything from a storage disk to less-expensive SATA smaller footprint, to less energy disk shaved nearly 50 percent from consumption, to reduced storage Starring in a Supporting Role ç email storage costs. costs,” he notes. “The ability to n Symantec Protection Suite Contents Symantec Endpoint Protection The business benefits of Enterprise access this virtualized storage from n nSymantec Backup Exec System Recovery Vault extend to end users. “We rarely any location without adding to the n Symantec Network Access Control n Symantec NetBackup receive request from end users to data center footprint and power n Symantec Enterprise Vault Altiris Asset Management Suite recover messages any longer,” Kalmes consumption is very appealing.” n n Altiris Client Management Suite says. “They can perform these tasks Technology innovation is a n Altiris Server Management Suite n Symantec Partner: Blue Chip Tek, Inc. themselves rather than contact the constant at MobiTV, Inc. Whether service desk.” adding offline storage or < 19 > Confidence in a connected world.
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