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									TheConfident
                                                                                                                  Cover	Story
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                                                                                                                  MobiTV, Inc.




                                                                                                                                       Two Is Better Than One
  Behind the Scenes in




                                                                                                                                       Doing More with Less
   Mobile Entertainment
         IT Stars in Leading Role at MobiTV, Inc.



       W
                    hen growing up in the sand hills of western Kansas,




                                                                                                                                       Case Study
                    watching a Sunday afternoon National Football League
                   (NFL) game on CBS was always filled with uncertainty.
                  The broadcast tower was outside of Dodge City, much
          farther than the towers for ABC and NBC in Garden City, and
          thus we needed not only to configure the rabbit ears on the




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          television in just the right way, but also cooperation from Mother
          Nature. On the best days, the players, even if the game was
          being played in an indoor stadium, appeared to be standing in a
          blizzard of snow.
             About the time I left for college, satellite dishes came along
          and transformed the viewing experience. Now, a little more                                                             Contents
                                                                                                                                                 ç
          than 20 years later, I wouldn’t even need a television to watch a
          Sunday afternoon NFL game on CBS. With a handheld wireless
          device such as a BlackBerry or iPhone, a subscription plan with a
          wireless carrier, and MobiTV, Inc. providing real-time streaming,
          I could enjoy the game while working on the farm or simply                   By Patrick E. Spencer
          relaxing at the house.
                                                                                                                                 <	11 >	

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                                                                                                                           MobiTV, Inc.




                                                                                                                                                Two Is Better Than One
    TV on the Go:
    MobiTV, Inc.                             component to a business enabler under      This changed when Kalmes made
    Founded: 1999                            Kalmes’ leadership.                      the transition from IT consultant to




                                                                                                                                                Doing More with Less
    Employees: Approximately 200                                                      IT director in early 2008. He and his
    Headquarters: Emeryville, California
    Customers: Over 9 million
                                             Consulting	career:	a	unique	lens         team are responsible for traditional IT
    Website: www.mobitv.com                  Kalmes began his career more than        functions from business applications,
                                             10 years ago with Arthur Andersen        telecom, and desktop support to
                                             LLP (now Accenture), where he served     technical support and messaging. He
     With its award-winning Managed
                                             as a professional services consultant    also is responsible for security and
  Services Platform, MobiTV, Inc.
                                             in the Computer Risk Management          compliance, physical facilities, and
  offers a disruptive technology that




                                                                                                                                                Case Study
                                             Group. Much of the group’s focus         business intelligence around mobile
  is revolutionizing the ways in which
                                             was on security infrastructure and       media reporting, trending, and data
  television, video, and music services
                                             processes. This provided him with        analysis.
  are consumed—one very tiny screen
                                             unique insight that most SMB IT
  at a time. And only four years after
                                             leaders simply don’t possess. His        IT	governance—the	starting	point
  winning an Emmy Engineering Award,




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                                             consulting work helped prepare           One of the first projects that
  the company touts over nine million
                                             him for his current role in many         Kalmes oversaw at MobiTV was
  subscribers.
                                             ways. “As an IT consultant you have      the development and institution of
     Information technology (IT)
                                             an opportunity to gain a breadth         standard operating procedures and
  for a company in such a dynamic
                                             of experience across a number of         policies. “The company had grown to
  market segment is both exciting
                                             different functional areas working       the point where we needed to adopt                  Contents
                                                                                                                                                          ç
  and challenging. When Chad Kalmes
                                             with companies from a number of          an IT governance model to scale
  assumed the role of IT director at
                                             industry segments—small to large         the business,” he says. “Getting the
  MobiTV, Inc. two years ago, the company
                                             and privately held and publicly held,”   blocking-and-tackling basics down
  had a little more than three million
                                             Kalmes explains. “However, you rarely    was an important starting point.”
  subscribers, a number that has tripled
                                             get a chance to see each project         Often IT governance is associated
  since then. And during this time, IT has
                                             through to full implementation and       with large businesses, Kalmes
  gone from an underpinning technology
                                             then ongoing management.”                explains, but “they can be just as
                                                                                                                                                	
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                                                                                                                                     MobiTV, Inc.




                                                                                                                                                          Two Is Better Than One
                                                                                                Time for client and server
      Emmy-Winning
       Managed Service Platform
                                                               features into a common           provisioning was reduced 	
                                                               dashboard. This included
                                                                                                25	percent	and	10		




                                                                                                                                                          Doing More with Less
         Carriers: Sprint, AT&T, Verizon Wireless,             not only traditional service
         T-Mobile, Telus, among others in the United
         States and Canada
                                                               desk ticketing, but also in-
                                                               ventory management, asset
                                                                                                percent,	respectively.
         Content: Over 100 channels from more than 50
         content providers, including marquee brands           tracking, provisioning, and
                                                                                                client and server provisioning and
         such as NBC, ABC, ESPN Mobile TV, Disney              security management.”
                                                                                                patch management, they opted for
         Channel, FOX News, COMEDY CENTRAL, and                  Kalmes and his team
         Bravo, to name a few                                                                   Altiris Client Management Suite and
                                                               conducted a thorough review
         Devices Supported: Over 400                                                            Altiris Server Management Suite.




                                                                                                                                                          Case Study
         Recognition: Numerous awards, including a             of the different service desk
                                                                                                MobiTV, Inc. had a long-standing
         2005 Emmy Engineering Award, 2009 Best                and systems management
                                                                                                relationship with Symantec Partner
         Mobile TV Service Award from the Mobile               solutions on the market. “The
         World Congress, 2009 Best Mobile TV Service                                            Blue Chip Tek, Inc., which had helped
                                                               whole process took us about
         Award from IBC, and a 2009 Global College                                              the MobiTV IT team several years prior
                                                               two months,” he recalls. “The
         Sports Award from the Global Media Awards                                              to Kalmes’ arrival to migrate from a




                                                                                                                                                          Cover Story
                                                               suite of products from Altiris
                                                                                                hosted data center to one managed
                                                               met our requirements—
                                                                                                by his team, and he opted to reengage
                                                               everything from centralized
  important for a midsize business as it                                                        them for implementation support.
                                                   management and reporting, to inte-
  grows and matures.”                                                                              “Having a systems integrator that
                                                   gration with our Microsoft Dynamics GP
                                                                                                understood our IT environment as
     As part of this process, Kalmes
  examined the company’s service
                                                   financial system.”
                                                                                                well as the different pieces in the                 Contents
                                                                                                                                                                    ç
  desk and systems management tools.                                                            Symantec portfolio was important,”
                                                   Chipping	away	at		
  “The service desk is our central hub                                                          Kalmes says. Relationship continuity
                                                   endpoint	management
  for delivering internal services and                                                          was also a factor. “Blue Chip Tek
                                                   For service desk management and asset
  technologies to employees,” Kalmes                                                            knows our IT environment and
                                                   and inventory management, Kalmes
  explains. “We needed a solution that                                                          business,” Kalmes observes. “They
                                                   and his team selected Altiris Asset
  was much more integrated and would                                                            also had the expertise to help us
                                                   Management Suite from Symantec. For
  allow us to plug and play various                                                             customize the inventory management                  <	13 >	

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                                                                                                                                                     MobiTV, Inc.




                                                                                                                                                                          Two Is Better Than One
                   aspects of Altiris ServiceDesk    And MobiTV has a centralized




                                                                                                                                                                          Doing More with Less
                   with our existing Dynamics GP     management console that
                   financial system.”                provides a consolidated view
                      With the help of Blue Chip     across all of its different
                   Tek, the configuration of         systems.
                   policies and implementation         Immediately following
                   of the different Altiris          the rollout of the different
                   technologies took less than       solution pieces, the company




                                                                                                                                                                          Case Study
                   two weeks. Asset, inventory,      began to realize tangible
                   and patch management              results. For example, the

                   “Getting the blocking-and-tackling		
                   basics	down	was an important starting




                                                                                                                                                                          Cover Story
                   point.”
                                               – Chad Kalmes, IT Director, MobiTV, Inc.


                   policies map to the IT            amount of time Kalmes’
                                                                                                                                                                    Contents
                                                                                                                                                                                    ç
                   governance polices Kalmes         team spends on service desk
                   implemented when he               requests has dropped by
                   arrived, including Control        approximately 40 percent.
                   Objectives for Information        “Not only do we have an
                   Related Technology (COBIT)        accurate picture of what
MICHAEL BRUNETTO




                   and Information Technology        we have installed on each
                   Infrastructure Library (ITIL).    endpoint,” he explains, “but         Chad Kalmes, IT Director, MobiTV, Inc.
                                                                                                                                                                    <	14 >	

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                                                                                                                                          MobiTV, Inc.




                                                                                                                                                               Two Is Better Than One
                   Quick Snapshot of
                                                             we have the ability to remediate          In addition, Kalmes and his team
                       Chad Kalmes
                                                             issues remotely using the remote        automated patch management with




                                                                                                                                                               Doing More with Less
                                Education: University of     management technology in the Altiris    Server Management Suite and Client
                                Notre Dame, Mendoza
                                College of Business          product suite.”                         Management Suite. “We’ve been
                                Additional Certifications:      Kalmes and his team have also        able to offload much of the manual
                                CISSP-ISSMP and non-         seen dramatic improvements              work that we previously had to do,”
                                practicing CISA              around asset and inventory              Kalmes reports. “This has been a
                                Professional Services’       management. To begin, “we are           big time saver.” The impact extends
                                Clientele: Pixar             able to manage our hardware IT          to the end users as well. Security




                                                                                                                                                               Case Study
                                Animation Studios,
                                AT&T (formerly SBC/
                                                             budget more efficiently by knowing      updates and antivirus patches could
                                Ameritech), Adobe            what assets are inventory, which        take servers and clients down for as
                   (formerly Macromedia), John Muir          ones are in use, and which ones are     much as four hours. Now automated
                   Health, IGN Entertainment/FOX             unused,” he says. “We are also able     with Altiris, this is no longer the case.
                   Interactive Media
                                                             to reallocate and redeploy assets




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                   Favorite Technology: Apple iPhone,
                   though quite interested in the            much more quickly when employees        Endpoint	security	in	a	suite
                   potential of the Apple iPad.              change roles, are hired, or leave the   Endpoint security across a highly
                   Currently Reading: Once a Runner          company.”                               heterogeneous network of systems
                   by John L. Parker. Originally self-          Prior to Altiris Server Management   and devices is a critical business
                   published in 1978 and sold by             Suite and Client Management Suite,      driver for Kalmes and his team.
                   Parker at road races out of the trunk
                   of his car, the book is a “sacred         the process for client and server       “Because we’re in a very high growth                Contents
                                                                                                                                                                         ç
                   text” for many athletes. The author       deployments was a manual process,       position and our managed services
                   captures the essence of what it           consuming valuable IT staff time.       platform relies on a number of back-
                   means to be a competitive runner,         With standard images and remote         end server and storage technologies
                   to devote one’s entire existence to a
                   single-minded pursuit of excellence,
                                                             control capabilities, the time for      and supports hundreds of different
                   in the fictional character Quenton        client and server provisioning has      handset devices and platforms,”
MICHAEL BRUNETTO




                   Cassidy.                                  been reduced 25 percent and 10          he explains, “endpoint security is a
                                                             percent, respectively.                  critical requirement for us.”
                                                                                                                                                         <	15 >	

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                                                                                                                                                                       MobiTV, Inc.




                                                                                                                                                                                            Two Is Better Than One
                                                                                                                                Counting the Chips
                                                                                                                                Founded: 2002
                                                                                                                                Headquarters: Sunnyvale, California
                                                                                                                                Symantec Partner: Gold Partner since
                                                                                                                                2002
                     Blue Chip Tek Pays Long-term Dividends                                                                     Customers: FORTUNE 500 and fast-growth
                                                                                                                                technology companies



                     W
                              hen Founder and CEO Jessica                one technology provider. They don’t need to            Business: Privately held; solutions with




                                                                                                                                                                                            Doing More with Less
                              R. Geis started Blue Chip Tek in           go out and purchase point solutions from 10            professional services around (1) data man-
                                                                                                                                agement and protection; (2) data security;
                              2002, one of the first things that         different solution providers.”
                                                                                                                                and (3) information lifecycle management
                     she did was to become a Symantec partner.              Blue Chip Tek’s customer base runs the
                                                                                                                                Revenue: 200 percent annual growth since
                     “We initially became a Veritas partner and          gamut from the FORTUNE 500 to fast-                    inception
                                                                         growth startups such as MobiTV, Inc. In the            Website: www.bluechiptek.com
                                                                         case of the latter, Blue Chip Tek maintains
                                                                         an aggressive program that meets their
                                                                         requirements—both financially and                 solution that made their backups much more




                                                                                                                                                                                            Case Study
                                                                         technologically. “As a small business, we         ‘future proof’ with better performance and
                                                                         understand the need for flexible credit terms,”   reliability and far more scalability,” notes
                                                                         Geis notes. “We also listen closely to our        Dave Unger, director of sales engineering at
                                                                         customers. All of our technology solutions are    Blue Chip Tek. Shortly thereafter, Blue Chip
                                                                         the result of customer requirements.”             Tek worked with the MobiTV, Inc. team to
                                                                            In 2005, MobiTV, Inc. made a decision to       add Symantec Enterprise Vault, helping the




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                                                                         migrate from a hosted data center solution        MobiTV Inc. team to architect the solution
                                                                         to one managed in-house and engaged               and define archival policies.
                                                                         Blue Chip Tek for assistance. MobiTV, Inc.           When Chad Kalmes was appointed IT
                                                                         determined they could reduce their total cost     director, he engaged Blue Chip Tek for
                                                                         of ownership by bringing the data center in-      assistance in rolling out the different pieces of
                     Jessica R. Geis, Founder and CEO, and Dave Unger,   house. “We helped architect and implement         the Altiris suite as well as Symantec Protection
                     Director of Sales Engineering                       the data center infrastructure,” Geis relates.
                                                                         “We had a master contractor agreement and
                                                                                                                           Suite. “We were able to complete both
                                                                                                                           deployments in a relatively short timeframe                Contents
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                     then a Symantec partner with Symantec’s             had an opportunity to work with them on a         with the help of Blue Chip Tek,” he says. “Their
                     acquisition of Veritas,” she says. “It              number of different fronts.”                      team understands our business, and the
                     created additional opportunities to deliver            It was at this time that MobiTV, Inc.          collaborative relationship they’ve formed with
                     solutions that fit into some of our core            decided to standardize backup and recovery        our team allows us to gain optimal value from
MICHAEL BRUNETTO




                     competencies. Our customers really like             on Symantec NetBackup. “We worked with            the different technology solutions they’ve
                     having an integrated suite of products from         the MobiTV, Inc. team to select and design a      helped us deploy over the past five years.”


                                                                                                                                                                                      <	16 >	

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                                                                                                                                   MobiTV, Inc.




                                                                                                                                                        Two Is Better Than One
  “Blue	Chip	Tek	knows our IT environment and                                              Results include a reduction in
                                                                                           malware and intrusions. “Our
  business.”                                                                               previous solution didn’t have




                                                                                                                                                        Doing More with Less
                                                  – Chad Kalmes, IT Director, MobiTV, Inc. adequate controls around spyware
                                                                                           and network intrusion prevention,”
     “The security landscape definitely        says. With Endpoint Protection, Kalmes      Kalmes says. “With Endpoint
  continues to grow and evolve,”               and his team were able to consolidate       Protection, along with Network
  Kalmes adds. “The number of vectors          those down to one integrated product        Access Control, we’ve gotten ahead
  is exponentially greater, and our            stack and have added network intrusion of the zero-day
  security risk is dramatically higher         prevention and application control          attacks and




                                                                                                                                                        Case Study
                                                                                                                 Podcast
  with the proliferation of social media       features. They also have a limited          other malware         Chad Kalmes discusses
  channels, applications, and devices.”        deployment of Symantec Network Access exploits that               how IT is a business
     Immediately following the endpoint        Control that covers highly sensitive areas had caused             enabler for MobiTV, Inc..

  management deployment, Kalmes led            and remote access scenarios. “We need       problems in
  the decision to migrate from his exist-      to ensure the highest level of security,    the past.” The smaller footprint




                                                                                                                                                        Cover Story
  ing endpoint security solution, which        ensuring baseline antivirus and patch       with Endpoint Protection created
  consisted of several disparate point         levels before allowing access to our        productivity improvements for
  products, to Symantec Protection             network,” Kalmes says.                      end users, as security updates and
  Suite Enterprise Edition. The team              The deployment of Endpoint               patches run in the background rather
  elected to purchase Symantec Protec-         Protection and Network Access
  tion Suite instead of just Symantec          Control was relatively simple,
                                                                                           than overwhelming CPU utilization
                                                                                           on each machine.                                        Contents
                                                                                                                                                                  ç
  Endpoint Protection because they             according to Kalmes. With the help
  were able to acquire an integrated set       of Blue Chip Tek, removal of the            Evolving	data	challenges
  of product solutions at a lower cost.        prior set of endpoint solutions took        As it is part of Symantec Protection
     “We largely had a fragmented              approximately one week and the              Suite, Kalmes and his team elected
  endpoint security architecture, with         initial roll out another couple days.       to implement Symantec Backup Exec
  separate solutions for antivirus, personal      MobiTV, Inc. is quite pleased with       System Recovery at the same time
  firewall, and antispyware,” Kalmes           the endpoint security migration.            they rolled out the endpoint security                  	< 17 >

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                                                                                                                              MobiTV, Inc.




                                                                                                                                                   Two Is Better Than One
  Service desk requests
  dropped 40	percent		




                                                                                                           s
                                          heterogeneous support              Video
                                                                             Two videos featuring Chad
  with the deployment of                  has been crucial.                  Kalmes discussing the busi-




                                                                                                                                                   Doing More with Less
                                            And NetBackup has                ness value MobiTV, Inc. has
  Symantec ServiceDesk.                   scaled to meet MobiTV              realized from the different
                                                                             Symantec solutions delivered
                                          Inc.’s expanding business          by Blue Chip Tek.
                                                                                                             “We needed a
  solution. “The primary focus of its     requirements. It starts                                            reliable, effective
  deployment was high profile assets on with backup windows,                                                 way to get the
  which we had sensitive information,” which have remained relatively static information from expensive storage
  he says. “It gives us an extra level of despite a 30 percent annual data               disk to lower cost, offline storage.”




                                                                                                                                                   Case Study
  assurance.”                             growth rate. Enhanced virtualization              The MobiTV, Inc. team looked at
    Symantec backup-and-recovery          support, the centralized operations            several email archiving solutions
  technologies are not new to MobiTV,     console, and deduplication                     and eventually settled on Symantec
  Inc. The team opted to migrate to       capabilities in the latest release of          Enterprise Vault. Blue Chip Tek
  Symantec NetBackup in late 2004,        NetBackup are features Kalmes plans helped to architect and implement




                                                                                                                                                   Cover Story
  also with the help of Blue Chip Tek.    to explore adding later this year.             the solution. A few months after
  “The company previously relied            In mid 2006, about 18 months                 initial deployment, the team added
  on several silo-based technologies      after the NetBackup implementation, Enterprise Vault Microsoft Exchange
  that simply couldn’t scale with our     MobiTV, Inc. turned to Blue Chip               Journaling to ensure that all email—
  business,” Kalmes reports. With         Tek again, this time for help in               sent and received—are archived
  NetBackup, the company is able          addressing burgeoning email storage according to corporate policies.                                Contents
                                                                                                                                                             ç
  to manage backup windows, data          volumes. “Storage requirements                    With a number of employees mobile
  rotations, and retention policies from for our Exchange environment                    on a regular basis, MobiTV, Inc.
  a single console. As the underlying     were creating a lot of downstream              also implemented the Vault Cache
  infrastructure for MobiTV, Inc.’s       performance issues and ultimately              to Symantec Enterprise Vault. “We
  Managed Services Platform is            costing a significant amount                   want to ensure that our team has the
  comprised of various server platforms of money at the hardware and                     ability to access their email archives
  and storage systems, NetBackup’s        maintenance levels,” Kalmes says.              regardless of their location and
                                                                                                                                             	< 18 >

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SMB
                                                                                                                         MobiTV, Inc.




                                                                                                                                                 Two Is Better Than One
  “our	security	risk	is	dramatically	higher with the                                 broadcasting the 2010 Vancouver
                                                                                     Winter Olympic Games for NBC
  proliferation of social media channels, applications,                              Sports or making President Barack




                                                                                                                                                 Doing More with Less
  and devices.”                                                                      Obama’s 2010 State of the Union
                                                                                     address available to consumers on
                                            – Chad Kalmes, IT Director, MobiTV, Inc.
                                                                                     their mobile phones, MobiTV, Inc. is
                                                                                     continually enhancing its technology
  proximity to Internet connectivity,”    Innovation—from	product		                  platform and adding more value to
  Kalmes says.                            engineering	to	IT                          its offering. And this philosophical
    The reduction in email storage was    When asked which emerging                  approach permeates all aspects of




                                                                                                                                                 Case Study
  immediate. MobiTV, Inc. eliminates      technologies will have the greatest        the organization—from product
  about 40 percent of its email storage   impact on MobiTV, Inc.’s IT                engineering to IT. n
  using single-instance archiving and     environment, Kalmes quickly cites
                                                                                   Patrick E. Spencer (Ph.D.) is the editor in chief and
  data compression technologies in        cloud storage. “The ability to offline   publisher for The Confident SMB and CIO Digest and
  Enterprise Vault. Kalmes estimates      or offload large amounts of data         the author of a book and various articles and reviews




                                                                                                                                                 Cover Story
                                                                                   published by Continuum Books and Sage Publications,
  this equates to as much as nine         to a virtualized cloud is something      among others.
  terabytes over the past four years.     that could deliver substantial
  In addition, migration from tier-one    value for us—everything from a
  storage disk to less-expensive SATA     smaller footprint, to less energy
  disk shaved nearly 50 percent from      consumption, to reduced storage            Starring in a Supporting Role
                                                                                                                                                           ç
  email storage costs.                    costs,” he notes. “The ability to           n   Symantec Protection Suite                         Contents
                                                                                           Symantec Endpoint Protection
    The business benefits of Enterprise   access this virtualized storage from
                                                                                          n


                                                                                          nSymantec Backup Exec System Recovery
  Vault extend to end users. “We rarely   any location without adding to the          n   Symantec Network Access Control
                                                                                      n   Symantec NetBackup
  receive request from end users to       data center footprint and power             n   Symantec Enterprise Vault
                                                                                          Altiris Asset Management Suite
  recover messages any longer,” Kalmes    consumption is very appealing.”
                                                                                      n
                                                                                      n   Altiris Client Management Suite
  says. “They can perform these tasks       Technology innovation is a                n   Altiris Server Management Suite
                                                                                      n   Symantec Partner: Blue Chip Tek, Inc.
  themselves rather than contact the      constant at MobiTV, Inc. Whether
  service desk.”                          adding offline storage or                                                                        	< 19 >

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