Marketing-Coordinator-North-America by lanyuehua

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									INTERNATIONAL MARKETING TRAINEE, CALIFORNIA, USA


POSITION PROFILE
 Position Title             Marketing Coordinator Trainee, North America              Sector - Cluster      AFEA -Capsules
 Supervisor’s Title         Sales Manager North America                               Function              Marketing
 Supervisor’s Name          Frederic Catteau                                          Job grade             Trainee
 Location                   American Canyon, California, USA                          Salary                $1280 net / month
 Program duration           1 – 1,5 year (starting April – May 2012)


RATIONALE FOR THE POSITION
In accordance with the strategy of the capsules cluster and in order to increase the BU’s sales performance :
           develop the company’s commercial communication and participate in the product awareness improvement,
           analyze the external environment (Market trends and potentials, competition’s structure, prospective client’s profiles)
            to help the company increase an edge in the market,
          create several sales development support/tools (brochures, mailings…).
ENVIRONMENT & SCOPE OF THE POSITON
 Capsules cluster : 1500 employees – Turnover of 200 Million $ – 7 plants in 5 countries - Caps for Wine & Spirits
 AMCOR FLEXIBLES American Canyon: 32 employees – Turnover of 25 Million $ - Caps for Wine & Spirits
 AMCOR FLEXIBLES St Cesaire: 150 employees – Turnover of 50 Million $ - Caps for Wine & Spirits
Description of the sales territory : California State, Oregon State, Washington State, British Columbia Canada, East Coast, Mexico
JOB DESCRIPTION
   Manage advertising campaign and direct marketing operations (mailing or E-Mailing for example),
   Coordinate the creation of advertising and promotional materials: brochures, promotional video, client gifts…
   Find opportunities and develop operations in the field of sponsoring and partnership,
   Manage tradeshows (organisation, participation and company representation)
   Manage Market studies (US and Canada),
   Develop relationships with PR and media companies (research consultants),
   Manage the communication between the company and the headquarter’s marketing department in Paris
   Monthly reporting: Marketing Budget Follow-up, Activity analysis
   Participate in Monthly Sales Meeting
   Assist sales people to maintain current clients and increase sales – creation and follow-up of a prospective client
    database (Dashboard, Sales Force.com to come)
   Organization of employee events (Christmas Party, International Sales meeting)
COMPETENCIES EXPECTED                                                                       Absolutely                      Would
                                                                                                             Expected
                                                                                            necessary                       be a +
Knowledge :
          English                                                                          X
          French (all divisions plant in France and Canada)                                X
          Wine or glass industry / environment                                                                                X
          Spanish (Mexican Market)                                                                                            X
Know-how :
          Sales negotiation (internal and external)                                                  X
          Marketing Strategy North America                                                                                    X
          Previous Marketing Experience                                                              X
Behaviour :
          Excellent communication skills                                                   X
          Trustworthy                                                                      X
          Priority and result oriented                                                     X
          Well organized                                                                   X
          Intercultural openness                                                                     X
NEXT STEPS
If you are interested in this internship, send your CV and motivation letter to: katerina.hudcova@amcor.com




29/08/2012

								
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