A simple idea increases sales by The strategies for continual The future is electrifying for these 328% business success electricians After analysing the current marketing of Now the advertising side to the business Now seven months into the business the business, Dmitri knew the first step was in place the next step was to create a relationship (between Dmitri and Paul) we would be to change the current marketing structure, which would provide a continuously see great results being advertising. Paul was already spending consistent increase of leads being achieved”. The biggest result is measured $3,000-$5,000 per week on advertising in generated and sales being made.“We sat in the hard dollars. Paul’s sales have now all local papers in the greater Auckland down and thought who has our clients right increased from a projected $300,000 to area. The ad was very standard - “Call now? Instantly we realised that we could do just over $1 million in 2003-2004 financial Stewart and Rogers Electrical” as the a joint venture with plumbing companies, year! In a strategic move Stewart and headline, with the phone number in small property valuers and real estate agents” Rogers Electrical is now branding their print, and the slogan… “no job too small” – states Dmitri. A joint venture is where two company, by publishing advertorials on with a black background. companies work together for a mutual the success of their clients using their benefit. The joint ventures proved to be a services. “This has proved a powerful As you would imagine with an advertising valuable source of qualified leads for strategy, as clients that call from these budget like this, making a change would Stewart and Rogers Electrical! advertisements have belief about our have an immediate impact on the business. business and the service we provide! The The strategy for changing the The next step was to introduce a qualify- other benefit is building a long-term advertisement was simple “what Dmitri ing questionnaire, which would eliminate relationship with the clients we feature” helped us do is increase the number of potential clients ringing up and saying says Paul. Discovering the keys to benefits (reasons to do business with the “what is your hourly rate,” getting the marketing has proved a profitable company), began showing clients testimoni- answer… and then hanging up! By doing experience for this electrician turned als (demonstrates other happy clients) and this, the business was losing out on the Entrepreneur! outlined the companies guarantee” says Paul. massive ‘long-term’ value that these clients represented. After Dmitri made An Electrician Uses Smart Marketing To Once these areas were strongly defined, the next step was to have a strong call to action (a reason to call the business now). some minor changes to the script, the sales again increased, as people who were hanging up before, were now purchasing. As a result of changing the advertisement, “Sometimes I have helped my clients Generate a 328% Increase In Business the monthly sales went from 70 per month to 230 sales per month, which increase their business with this one strat- egy alone, as it turns lookers into buyers” “Turning everday people into entrepreneurs” represents a 328% increase. says Dmitri. 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The problem was he did not know were no benefits and the phone number BBI has created a unique business opportunity, that is Advertising to ‘get your name out where to turn to get help for his business was almost un-recognisable. helping to turn ordinary people into entrepreneurs and in Your Entrepreneurs Kit (Valued at $189), comes complete there’ is a poor strategy and he was convinced that “Marketing the process allow you to . . . with balance sheets of the potential income you can make, 2 videos featuring Peter Sun, The official autobiography of Consultants were a joke and a load of Paul started speaking with Dmitri and • Earn up to $500 an hour for your knowledge Peter Sun and a special report about how to become an All too often business owners are told by crap.” To ease his own mind Paul decided took an immediate liking to him “Dmitri • Receive up to 90% profit on sales made or revenue information based entrepreneur. advertising sales people, that your best to begin talking to some previous was honest, direct and not too corporate, generated strategy is to ‘get your name out there.’ marketing consultants who had but most importantly he listened to what • Learn how to take a profit share, in the success of the CALL RIGHT NOW on 1300 557 879 According to Paul “advertising the way I approached him in the past. 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Having just After speaking to a few different people, using and his ambitions for their first year moved business from Wellington to Paul was about to give up his search and turnover, Dmitri went away to formulate Auckland (a city 4 times the size) Paul then he received a phone call from Dmitri the best strategy for the business.
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