What are Cruise holidays

							Activity 1
The appeal of Cruise holidays?

Cruise holidays are holidays taken on board a ship where passengers
may sail the seas calling at ports in a variety of destinations along the
way.

Scale the appeal of cruise holidays to the following types of people.

Scale – low, medium ,high



          Customer Type                Appeal – low medium or high?

Families with young children

Couples

Singles

18-30’s

Adventure seekers

Beach bums

Culture vultures

Adrenalin junkies


The following could be revealed after some ’thinking time’

Families –cruise holidays have become more affordable and some
cruise ships are tailor made for families. They have a range of activity
programmes to suit a variety of ages from toddlers to teenagers!
Medium

Couples – a big market is recognised in couples. A number of cruise
ships have wedding licences so couples can get married on board
whilst cruising in romantic settings. Medium - High

Singles- cruise holidays are great for singles as people get the
opportunity to meet new friends with a similar interest in the destination



                                                                             1
to be visited. The stuffy, expensive image of cruise holidays is fast
changing! Medium

18-30’s – Certain cruise ships are specifically designed to meet the
target market and specifically cruise to party hotspots where it is felt this
age group would most likely enjoy visiting. Medium

Beach bums – these are people who like to laze around on the beach,
sunbathing, for most of the day. Low

Culture vultures – These are people who enjoy visiting destinations
such as Cities and experiencing what different cultures have to offer –
food, traditions, etc. High

Adrenalin junkies – These are people who like to do thrilling and
adventurous activities while on holidays. Low


What do you think?

Do you disagree with any of the statements above? If so, provide an
alternative answer.

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________




                                                                            2
Activity 2

Interactive map – where are the popular cruise areas?

10 boxes on the world map. Pupils drag the popular destinations into
the correct box on a world map. Unpopular destinations are also located
as distracters.

Popular Cruise Destinations (don’t give this heading to the pupils)
Caribbean
Mediterranean
Baltic
Alaska
Egypt

Unpopular destinations (don’t give this heading to the pupils)

Indian Ocean
Persian Gulf
South China Sea
Pacific Islands
Black Sea

Think about one popular destination for cruise holidays and suggest
why the destination might appeal to one of the customer groups
identified in Activity 1.

Destination ________________ Customer Type ________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________




                                                                      3
  Activity 3

  Cruise holiday terms

  Working with a partner, think of a definition and jot it down. When
  complete, actual definitions can be revealed and a score out of 15
  attained.

         Term                                Definition

Fly – Cruise

easyCruise

Mini-cruise

River Cruise

Outside cabin

Luxury Cruise

Entertainment

Sail ships

Transatlantic

Port of call

Purser

Engineer

Captain

Entertainment
manager
Steward



  Check your answers against the definitions in the information
  section




                                                                        4
Activity 4

Introduction to cruise holidays.

.
Use the image bank to create a 10 slide presentation which you think
would provide a good introduction to and overview of cruise holidays.

You will need to think about what a cruise holiday entails, the standards
of accommodation, the facilities on board and the opportunity to visit a
number of destinations.




                                                                        5
Activity 5

The impacts of cruising –


 Economic
   Jobs – servicing the port and the ship
   Jobs in construction – ship building, ports and shopping areas
   Increased spending by visitors
   Increased wealth for locals.

 Environmental

    It is greener to fly than to cruise when you weigh up the CO2
    emissions
    International ships are said to be the world’s largest virtually
    uncontrolled sources of air pollution and is rising almost
    unchecked.

    On a typical one week voyage a cruise ship has:
       More than 50 tonnes of garbage.
       A million tonnes of grey (waste) water
       210,000 tonnes of sewage
       35,000 gallons of oil-contaminated water
       Passengers on cruise ship each account for 3.5 kilograms of
       rubbish daily compared with 0.8 kilograms generated by each
       person on shore.
       The International Maritime Organisation have imposed basic
       environmental standards on cruise companies as a result of
       these impacts.

        Cruise ships are introducing recycling and cutting down on
        disposable items to reduce waste. Carnival, a cruise
        company, has achieved a 65% recycling rate.

        New development e.g. port development takes up land / sea
        and might mean the loss of historic landscape.

        Residents might object to the increase in heavy traffic to the
        port.




                                                                         6
Social / cultural impact.

Advantages
New facilities provide social benefit to local people.
Local residents have the chance to meet and interact with different
cultures.

Disadvantages

Meals are usually provided on board so passengers do not use local
restaurants
Accommodation is on board and so they do not use in hotels at any of
the destinations
Passengers on shore for one day spend less than those tourists who
stay for one or two weeks.




                                                                       7
The Big Question – Are cruise holidays all good?

A short statement on the different impacts is given below. Think about
other statements that could be written to explain each of the impacts in
more detail. Complete the box.

Economic impacts

One of the economic impacts of cruising is that it creates more wealth
for locals because they will have lots of passengers calling at their
restaurants and shops while on shore.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________


Environmental impacts

One of the negative environmental impacts of cruising is that more than
50 tonnes of rubbish is accumulated in one week on a cruise ship.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________


Social / cultural impacts

Cruise ship passengers visit on a destination for a short period of time
and do not get a chance to understand the local culture and customs.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________




                                                                           8
Activity 6

Employment opportunities on cruise ships.


Think – pair – share.


Who does what job?

 Work in pairs to think of what the above job roles entail. Then ‘share ‘
your results to compare.

             Activities                            Job title
Organises activities. Plays music,     Entertainments officer
sings in the evenings sometimes
during dinner but more often after
dinner.

Maintains the ship’s machinery         Engineer
and equipment.

Serves food and beverages to           Bar and restaurant staff
passengers.

Gives lessons in aerobics, yoga.       Fitness staff
Supervises in the gym

Organises offshore activities and      Tour Guide
visits.

Deals with customers enquires          Receptionists


Looks after the health of              Medical staff
passengers
Allows a passenger to be               Beauty and hairdressing staff
pampered with various treatments.

Looks after the spiritual well being   Chaplain
of passengers and crew.




                                                                            9