Director Marketing Sales in Jacksonville FL Resume Sean McCormack
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Sean McCormack is a visionary, strategic, and top-performing business executive director with 17-year progressive and successful career in developing, championing, and implementing growth tactics that drove companies to top ranks and become most profitable and fastest-growing in the industry.
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SEAN M. MCCORMACK
Orange Park, Florida 32003 ▪ 904.434.6458
seanmichaelmccormack@gmail.com ▪ http://smmccormack.com/
Sales Growth & Profitability ~ Startups and Turnarounds ~ New Business Development ~ Territory Expansion & New
Markets Penetration ~ Key Relationship Management ~ Leadership, Training, and Staff Development
QUALIFICATIONS PROFILE
Visionary, strategic, and top-performing business executive leader with 17-year progressive and
successful career in developing, championing, and implementing growth tactics that drove companies to top
ranks and become most profitable and fastest-growing in the industry.
Seasoned business strategist; adept at formulating tactics, processes and programs and maximizing market
opportunities to guarantee sales revenue, build solid client base, and earn repeat business.
Concept-to-execution driver and turnaround specialist, with solid track record of transforming troubled
business units through instituting sustainable policies and strategies that retained products’ centrality and
profitability, driving companies to rank among the top worldwide in terms of profit and revenues.
Effective leader and advisor to C-level executives on major and critical moves that gained positive results
benefiting the company; successful in hiring qualified employees, motivating and equipping them toward peak
productivity to consistently meet sales targets. Demonstrate unparalleled professionalism and work ethic, with
untainted integrity in dealing with clients, staff and stakeholders.
PROFESSIONAL EXPERIENCE
ADVANCED BIOHEALING, INC. | 2007–2012
Consistent Quota Achiever | Vision & Leadership Awardee in 2010
Senior Director, Commercial Development ▪ La Jolla, CA 2010–2012
Capitalized on industry expertise and leadership development to launch business development and execute
comprehensive disease management program initiative that accessed 30% worth of untapped market potential
in the dialysis market nationwide worth $340M.
Positioned the company toward a successful acquisition deal in 2011 for $750M by driving dramatic
revenue growth in only 4 years, from $11M in 2007 to $200M in 2011, using a cornerstone sales and
marketing strategy.
Achieved up to 156% revenue increase in 2011 through development and utilization of a growth
model in 23 accounts
National Sales Director, Eastern US 2009–2010
Received the Vision and Leadership Award in 2010 for conceptualizing the Consensus Guidelines
publication, securing its funding and helping assemble the panel of physicians who authored the
document; led to a change in industry practice globally, establishing a new standard of care in the
wound industry for the assessment and treatment of diabetic foot ulcers.
Enabled and equipped 4 regional directors and 40 sales representatives to successfully achieve quota
in 2009 and 2010.
Built a strong, highly-motivated, and competent commercial team from the ground-up to propel this
startup biotechnology company by directing the recruitment of over 40 qualified sales representatives.
Regional Sales Director, Eastern & Southeast Region 2007–2009
Maintained top-rank in quarterly quota achievement throughout tenure; hired every representative
east of Mississippi for a start-up company.
Solely responsible for the creation, development, marketing, and execution of the standard of care
branding message that propelled technology to #1 market leader within 12 months of re-launch.
BIOLASE TECHNOLOGY INC.
Southeast Regional Sales Director ▪ Jacksonville, FL 2005–2006
Propelled the region to rank 1st within only 9 months, after being the lowest ranking among 4 regions in 5
years; bringing the underperforming 14-state region to a new level of success.
SEAN MCCORMACK P age |2
Successfully sustained region’s momentum in terms of revenue performance by executing key
strategies to drive business; maximized referrals and recommendations to increase sales market with
conservative capital spending.
Pioneered an initiative to convince top industry thought leaders and specialists in embracing cutting-
edge technology.
PFIZER, INC. | 1995–2005
Director, Leadership Development, Pfizer Learning Center ▪ Rye Brook, NY 2004–2005
Designed and established “Advancing the Selling Process”, which was eventually adopted and
executed nationwide.
Commended as exceptional and outstanding by trainees for creating and administering sales training
programs to all district sales managers.
District Manager ▪ Jacksonville, FL 2000–2004
Maximized revenue, established market position, and improved coordination between representatives
by formulating and implementing the “Progressive Sales Call” methodology.
Earned the Vice President’s Management Cabinet Award in 2002 and became the only district among 42 in
Florida to win the prestigious award; secured the award in 2000 by leading Atlanta to rank first nationwide.
Led company toward greater revenue by hiring top talent and introducing strategic initiatives that
consistently exceeded sales objectives.
Assistant to the Regional Manager/Acting District Manager ▪ Atlanta, GA/Miami, FL 1999–2000
Highly praised for the development of “Impact selling” presentation and successful completion of
training of 75 new hires.
Conceptualized and implemented out-of-the box tactics that propelled district to gain the largest
market share for two products while providing oversight to 13 sales representatives.
Institutional Healthcare Representative ▪ Gainesville, FL 1997–1999
Transformed underperforming territory toward accelerated growth, becoming #1 out of 156 territories
nationwide by restoring relationship with a major client hospital.
Professional Healthcare Representative ▪ Rochester, NY/Watertown, NY 1995–1997
Ranked #1 among 550+ territories with 36% sales increase in 18 months, moving Watertown up to
10th position from #62.
EARLIER CAREER
UNITED STATES NAVY/NAVAL RESERVES
Commander (Retired), Reserves | Active Duty
Mission Commander, Operation Desert Storm | Instructor Naval Flight Officer / Tactical Coordinator, US Naval
Reserves | Computer Based Training Naval Flight Officer / Communications Officer | Top Secret Control Officer
Naval Flight Training Officer / Mission Commander | Operation Desert Storm
Naval Flight Officer Evaluator | Aviation Student
Ranked#1 Aviator in Flight School Ranked #1 officer in Patrol Squadron Five
EDUCATION/TRAINING
Master of Business Administration ▪ GEORGIA SOUTHERN UNIVERSITY ▪ Statesboro, GA
Bachelor of Science in Marketing ▪ MERRIMACK COLLEGE, North Andover, MA
Extensive professional development includes courses in sales, management, and leadership
Presenter/Guest Trainer at seven corporate seminars and classes on strategic selling process
ACTIVITIES
John & Lorna McCormack Memorial Scholarship Fund Maritime Patrol Association Founding Member: 2011
Winner of seven marathons including three-time U.S. Military Champion
Head Coach, Georgia Southern University Men’s & Women’s Cross Country
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