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					                       BCIS 3615
                  The Visual Display of
                  Business Information
                       Brochure Construction




The University of North Texas, ITDS Dept., Dr. Vedder
Today’s Topics

    Using Paper Direct templates
    Brochure-building tips
    Printing your brochure




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            2
Paper Direct, Inc.

    Exemplifies a way to add value to
     ordinary word processing
    Offers special papers, labels, laser foils
     for printing, ex.,
           Brochures, self-mailers
           Certificates, invitations
           Letterheads, table tents, etc.
    Offers software templates


    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            3
Making a Brochure
overview of the process

    Acquire focused materials
    Digitize, edit as needed (later in 3615)
    Select paper type (BUSI 152) and
     corresponding template
    Print drafts; edit
    Print final copy using RJE room (BA
     151) printer



    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            4
Acquire Focused Materials

    What is your message?
    Who is your audience?
    What materials:
           Inform?
           Stimulate, involve reader?
           Reinforce message?




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            5
Selecting a Paper Type

    Consider image, mood
    Consider function, ex.,
           Simple advertising
           Attached mailer, Rollodex card, etc.
    Consider paper weight




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            6
         Available Formal Templates
                            (3-panel, 28# paper stock)

                         Florentine (BT1021.DOT)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                         7
       Available Informal Templates
                            (3-panel, 28# paper stock)

                     New Dimensions (BT0288.DOT)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                         8
       Available Informal Templates
                            (3-panel, 28# paper stock)

                        Perspective (BT0071.DOT)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                         9
       Available Informal Templates
                            (3-panel, 28# paper stock)

                           Acropolis (BT1061.DOT)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                         10
       Available Informal Templates
                            (3-panel, 28# paper stock)

                                Verde (BT0690.DOT)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                         11
Template Access in Word 2002

    Select File / New – makes Task Pane
     appear
    Select General Templates, under New
     from template
    Look for “Paper Direct” tab




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            12
                    Template Dialog Box




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        13
        Florentine Template in Word




                                            frame border




The University of North Texas, ITDS Dept., Dr. Vedder
                                                           14
Creating the Brochure

    Avoid moving the text frames to the left
     or right
    Can try to stretch frame up or down
    Enter your text over the placeholder
     text; will autowrap




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            15
Graphics in the Brochure

    Use Enter key to make some space
    Position text cursor
    Insert / Picture ...
    Position, size
    Stay within frame borders




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            16
Format / Borders and Shading, 1




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        17
Format / Borders and Shading, 2




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        18
Format / Borders and Shading, 3




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        19
           Format / Picture / Layout /
                  Wrapping




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        20
                Format / Picture / Size
           (to center, you must experiment)




The University of North Texas, ITDS Dept., Dr. Vedder
                                                        21
Brochure-Building Tips

    Start inside text with something to catch
     the eye: a graphic, a heading, or a drop
     capital letter
    Use graphics to break text into logical
     segments




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            22
Brochure-Building Tips, 2

    Use “white space” carefully to avoid
     cluttered text, but …
    Must use most of the text area to send
     your message!




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            23
Printing the Final Copy

    Practice on plain paper first!
    Get stock from BUSI 152 after
     identifying yourself as a BCIS 3615
     student
    Lab staff will help you print final copy




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            24
Review

    Using Paper Direct templates
    Brochure-building tips
    Printing your brochure




    The University of North Texas, ITDS Dept., Dr. Vedder
                                                            25
The University of North Texas, ITDS Dept., Dr. Vedder
                                                        26

				
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posted:8/29/2012
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