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					US Development to Date
 Agenda

• The 2-year development story

• Aegis Media US today

• Deeper look at iProspect and Carat in the US

• Future market development and opportunities for
  Aegis Media
 Overview

• Fundamental change in the last 24 months

• The US market increasingly sophisticated from a media
  perspective

• Digital at the center of client thoughts and actions

• Legacy structures and processes are barriers to change
  in the advertising and media market

• Aegis Media demonstrating competitive advantage in
  almost every area of business
May 2009 - Today
North America - May 2009




   Diversified
   Services
RECESSION DISCONTINUITY   CONVERGENCE
Business Turnaround

• Focus on Vision, People and Product
• Exploit market discontinuity
• Identify areas of competitor vulnerability
• Leverage potential Aegis Media advantages
• Complete review of business support functions
• Create belief and inspire energy and action
• Create an organization of the future “Designed for
  Convergence”
60.90.180 Transformation Program                                        Product & Capability
                                                                           Development
                        Brand                  Rationalize                    • Data & Insight
                     Architecture                                        • Social Media Strategy
                                                 • Property /
                    Business Unit’s                                    • Sustainability Marketing
                                                 Geography
                                                                                    • Carat
    Vision                                      • Back End &
                                                                                   • Search
                                              Support Services
                                                                          • Specialist Capability
                                               • Outsourcing
                                                                         Development (Content,
                                                                         Creative & Experience)
                                                                            • Vizeum re-launch
    Brand                                                                       • Carat Trade
 Architecture                                                                  • Procurement
                Driving
                  All
                                                             High Performance
                Projects
                                                                 • Jump Tank
  Operating                                                     • AMNA Leap
   Model                                                   • HR – Talent & Training
                                                                   • Culture


  Product:                                                                           Group
 Organizing                                                                       New Business
                     Business Strategy &             One Organization
 Principle &              Planning                   Financial Enablement
  Process                      • AMNA
                           • Business Units
Key Actions

• Vision - Convergence
• People - Emerging talent
• Management - Change
• Product – Renew and expand
• Innovation - Jumptank
• New Business and Marketing – New business
• Functional support - Upgrade
• Structure and Operating Model - Breakthrough solution
CONVERGENCE
CONVERGENCE - EVERYTHING INTERCONNECTED
INTERDEPENDENT AND TRANSPARENT
CONSUMERS DRAWN TO NEW BRAND ATTRIBUTES -
SOCIAL, MOBILE, TRANSACTIONAL & SUSTAINABLE
Redefining How Brands Communicate
Within An Ecosystem Approach




                               Bought   Owned   Earned
And Redefining The Consumer’s
Interconnected Relationship With Media




                                 Bought   Owned   Earned
Turning Earned Media into the new Mass Media




                                Bought   Owned   Earned
A NEW WAY OF WORKING
 FOR NEW POSSIBILITIES

HOLISTIC
          +
SPECIALIST
      +
 INTEGRATED
Designing the organization for Convergence

• A crystal clear understanding of the difference between strategy and
  execution
• An expert understanding of the role of all communications disciplines
  has to be integrated into the holistic strategy and service delivery of
  all our agencies
• Deep executional capabilities in key specialist disciplines need to be
  developed as centers of excellence
• The specialist disciplines cannot be trapped in silos and unable to be
  leveraged by the organization as a whole
• The organization needs an Operating Model that enables leverage
• The organization needs a culture where collaboration is second
  nature
Aegis Media North America – Internal Re-launch Sept 2009

  Integration Brands
  Client entry interface
  for specialist, or
  integrated needs.




                                            Specialist Brands
                                            Specialist brands.
                                            Client entry interface
                                            for single, discreet
                                            needs.
Aligned and Synchronized with
Aegis Media Global Strategy Development



                   4
                  One Organizational
                   Operating Model          1
                                     Vision
                                   and Values
                  Innovation
              3
                                  Network
                                Power Brands
                                        2
                                                    Aegis Media
                                                5
                                                    Chassis
             Aegis Media




“Re-inventing the way brands are built”
The Operating Model – Competitive Advantage

                                                        • Specialist capabilities
                       Comms.                             work together
                       Planning
      Performance
                                      Media
                                    Planning &
                                                          effectively to produce
        & Search                      Buying              holistic strategies and
                                                          integrated solutions
    Full                                        Full    • Enabled by One P&L
  Service           Account                   Service
   OOH                                        Digital     structure
                   Leadership
                                                        • Breakthrough solution
                                                              frustrated clients
                                                          forSustainabilit
     Marketing                                               y
      Science                          Sustainability

                               Lifestyle
                 Innovation     Sports
                              Experience
The Operating Model: Aegis Media 2011
The Operating Model
Brand Led: Total System Leverage
The Operating Model
Brand Led: Total System Leverage
The Operating Model
Brand Led: Total System Leverage
The Operating Model
Brand Led: Total System Leverage
The Operating Model
Brand Led: Total System Leverage
The Operating Model
Brand Led: Total System Leverage
Key Successes to Date

• Major client wins across every business, with market
  leading performance by Carat
• Establishment of a genuinely differentiated market position
   − Delivering a product designed for the convergence
   − Digital represents 45% of total group revenue (33% above market)
• Clear sense of one organization and a culture of
  collaboration
• Starting to build profile amongst influencers in a market
  open to innovation
• Attracting and retaining strong talent
New Business – Group Wide Success
Driving the economic value of the operating Model:
2011 Top 20 Clients
                            LEAD   PARTNER   NO RELATIONSHIP - CLIENT DEVELOPMENT
                                             OPPORTUNITY


  Procter & Gamble                                                        N/A
  Pfizer                                                                 N/A
  adidas/Reebok                                                          N/A
  The Home Depot                                                         N/A
  Diageo                                                                 N/A
  Pernod Ricard             N/A
  The Walt Disney Company                                                 N/A
  University Of Phoenix                                                  N/A
  Relativity Media                                                       N/A
  Beiersdorf                                                             N/A
  AT&T
  FedEx
  Wyndham                                                                N/A
  Outback Steakhouse                                                      N/A
  Sears
  JM Smucker's                                                           N/A
  Pepsi
  Kohler                    N/A
  Staples
  Philips                                                                N/A


Source is AMNA internal
2011 Priorities

• Build on momentum
• Drive the economic value of the Operating Model
• Build specialist capabilities
• Further leverage technology platforms and partnerships to
  enhance data and electronic trading capabilities
• Build a competitive Vizeum
• Scale Innovation
• Acquisitions to drive Innovation, Infill, and Scale

				
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posted:8/29/2012
language:English
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