„Museum for People”
project and team working
• Has a specific target group that is easy to
• Is generally in line with mission – has
• Has specific deadlines, staff, own and
• Enables dynamic work, ongoing evaluation
of its results, ambitious reform and
• Time management. Deadline, time axis, breakdown into
stages, assigning tasks to time slots and people.
• Team management. Allocating tasks, responsibility,
benefits. Motivating team Members, teamwork,
information flow, discipline.
• Managing information: internal and external.
• Funds. Own funds, subsidies, ticket sales, shops,
restaurants. Patronage and sponsoring.
• PR and publicity. Using barters, media relations,
producing and distributing your own publicity materials,
the Internet etc.
• Education, becoming familiar, promoting attitudes,
shaping views, provoking discussion, creating stars (art
as show business, museum as the big screen) etc.
A good team is: Methods of influencing a team:
• Competent • Recruitment
• Creative • Good information distribution
• Motivated • Motivating with responsibility,
• Dynamic review, encouragement,
• Resistant to stress example, fairness, benefits
• Able to improvise • Training and development
• Positive in attitude
• Proper hierarchy
• Open to comments,
knowledge… • Mutual communications –
• Success – artistic, commercial,
• Modest personal
• Polite …
Stages of Project Work:
1. analysis / internal research – own needs,
mission, tasks, goals...
2. defining / redefining Museum mission
3. plan concerning ideals to be implemented
4. analysis / external research 1
5. museum strategy
6. analysis / external research 2
7. museum tactics - projects
Unit - PROJECT.
1. Project – exhibition, educational programme.
3. Consultations, research, conclusions,
5. Information flow.
6. Organisation – content / logistics / funds /
marketing – Recipient.
7. Summary – analysis, conclusions, distributing
• Group composition – varied, neutralise or eliminate
persons who don’t fit in.
• Manner of work: enthusiasm, openness, eagerness,
• Work stages: I. brief; II. creative session – associations
should be as remote as possible, looking for metaphors,
visualisation, breaking stereotypes, just taking down
notes without criticising or analysing; III. break; IV.
critical analysis, choosing best ideas.
• According to the same scheme – detailed sessions
developing selected ideas.
• Instruments: examples, props, flipchart, activating
Brain Storm Stages and Rules:
0. Always a group of at least 3 persons, at most 6
persons. The facilitator takes down notes, stimulates
the group, praises, ensures that no single person
dominates the group, encourages timid people but
without being too insistent.
• Brief – clear definition of task, describing important
circumstances and possible factors.
• Creative session – we look for the most remote
associations possible, metaphors, we visualise
whatever we can (gestures, sketches, pictograms),
we break stereotypes. MAIN RULE: all, even the
dumbest ideas must be taken down, absolutely no
criticism or analysis at this stage.
• Break – take a breath, distance yourself.
• Critical analysis, choosing best ideas.
• Brief is a clear presentation of the expectations of the
museum with regard to a project (or strategy).
• The following things need to be stated very precisely in a
– work timetable;
– content-related, PR, artistic, educational goals etc.;
– required features, conditions, principles.
• You must know what you WANT!
• You must be able to explain this precisely to those who
execute the brief – staff, Commissioner...
• It is a method of presenting complex processes,
procedures or structures clearly.
• It allows to fit many pages of hard to understand
notes on one page in an ordered and appealing
• A Mind Map helps us to order, remember, recall
• Almost everything can be represented using a
How to Create it?
• The initial concept – keyword, problem No. 1 – is put in
the middle of the page – it’s best to represent it with the
help of a visual association.
• We determine the most important groups of issues
related to it (subjects, associations, tasks). We draw
them, placing them evenly around the keyword.
• We draw rings around the concepts we’ve drawn; we
connect rings with “trunks.”
• Subsequent trunks (groups of concepts) grow from the
centres determined earlier. We have a map of
associations, of cause-and-effect relationships.
• A well-drawn Mind Map will be our Advisor and
Assistant, Guide and Enforcer of Order.