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Quick GUIDE                   Broadway is on the Conference Level, all other rooms are on the Ballroom Level

Wednesday, March 2nd Session/Event                                                                                                Room
        01:00 PM - 04:30 PM   Registration Open                                                                               Broadway
        02:00 PM - 05:00 PM   Mobile Workshop: Make Money Now                                                                 Broadway
        05:30 PM - 07:30 PM   Registration Open                                                                       Empire State Foyer
        06:00 PM - 07:30PM    Cocktail and Networking Reception                                                              Ballroom 1

Thursday, March 3rd
        07:30 AM - 06:30 PM   Registration Open                                                                       Empire State Foyer
        08:30 AM - 08:40 AM   Opening & Welcome Message                                                                   Ballroom 3&4
        08:40 AM - 09:30 AM   Scene-Setter: The Future of Local Advertising & the Emergence of Mobile                     Ballroom 3&4
        09:30 AM - 10:00 AM   Keynote: Don’t Call The New York Times a “Newspaper Company” Anymore                        Ballroom 3&4
        10:00 AM - 10:30 AM   Keynote: Can Local Media Survive “Living Digital?”                                          Ballroom 3&4
        10:30 AM - 11:00 AM   Break
        11:00 AM - 12:15 PM   Featured Speakers: How Three Companies Rose to the Top (and stayed there)                     Ballroom 3&4
        12:15 PM - 12:45 PM   Featured Speaker: One Company to Watch: Local.com                                             Ballroom 3&4
        12:45 PM - 01:45 PM   Networking Lunch                                                                                Ballroom 1
        01:45 PM - 02:15 PM   Dessert with Exhibitors                                                                         Ballroom 2
        02:15 PM - 04:45 PM   Track 1: Who’s Making Money (and how much)?                                                     Ballroom 3
        02:15 PM - 03:00 PM   Newspapers                                                                                      Ballroom 3
        03:00 PM - 03:45 PM   TV Stations                                                                                     Ballroom 3
        03:45 PM - 04:30 PM   Radio Stations                                                                                  Ballroom 3
        04:30 PM - 05:15 PM   Yellow Pages Companies                                                                          Ballroom 3
        02:15 PM - 04:30 PM   Track 2: Mobile Advertising - The New Frontier                                                  Ballroom 4
        02:15 PM - 03:00 PM   What Local Advertisers Want from Mobile Media                                                   Ballroom 4
        03:00 PM - 03:45 PM   The Coupon Craze - Text, Browser & Apps from Mobile Media                                       Ballroom 4
        03:40 PM - 04:20 PM   Mobile Video: Local Media’s Moving Target                                                       Ballroom 4
        06:00 PM - 07:30 PM   Cocktail and Networking Reception                                                               Ballroom 1

Friday, March 4th
        07:30 AM - 04:00 PM   Registration Open                                                                         Empire State Foyer
        08:30 AM - 08:45 AM   Opening & Thursday Recap                                                                      Ballroom 3&4
        08:45 AM - 09:45 AM   Keynote: Local Media, Disrupted: Why Organizational Structure is Key to Seizing Digital Share Ballroom 3&4
        09:45 AM - 10:15 AM   The Local Media Manager’s Dilemma: Managing Old Media Down & New Media Up                     Ballroom 3&4
        10:15 AM - 10:45 AM   Break
        10:45 AM - 11:15 AM   Panel: What Top Media Executives Must Do Next                                                 Ballroom 3&4
        11:15 AM - 12:30 PM   The New Hyperlocal Mavericks                                                                  Ballroom 3&4
        12:30 PM - 01:30 PM   Networking Lunch                                                                                 Ballroom 1
        01:30 PM - 02:00 PM   Dessert with Exhibitors                                                                          Ballroom 2
        02:00 PM - 04:00 PM   Track 1: What Facebook, Google & Yahoo Have in Store for Local                                   Ballroom 3
        02:00 PM - 02:45 PM   Facebook’s Local Gravitas                                                                        Ballroom 3
        02:45 PM - 03:30 PM   Yahoo!                                                                                           Ballroom 3
        03:30 PM - 04:00 PM   Google                                                                                           Ballroom 3
        02:00 PM - 04:00 PM   Track 2: 2011’s Advertising Windfalls: National-Local Ad Networks & Group Deals                  Ballroom 4
        02:00 PM - 03:00 PM   The Future of Group Deals: Where Groupon is Headed                                               Ballroom 4
        03:00 PM - 04:00 PM   What National Advertisers Want from Local Sites                                                  Ballroom 4
        04:15 PM - 04:30 PM   Conference Summary : The Next Steps                                                              Ballroom 4

				
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