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        The Power Of Riches
             Life Power Pocketbook 10

                     Copyright ©
                  James Lee Valentine
                  All Rights Reserved

       All parts of the Life Power Pocketbook Series
        were conceived & developed exclusively
                  by James Lee Valentine

            Feel free to disseminate this e-book
         to people you know in life insurance for
       training and leadership and empowerment

Empowered Millionaire Satisfaction Guarantee
            If you are in any way dissatisfied
          with any aspect of the Power Library
         contact James Lee Valentine via e-mail

          Visit this website to join for free the
           Empowered Millionaire Institute


        Success Disclaimer

Life Power is intended primarily for the
personal development of life insurance
sales entrepreneurs, though agents from
all realms of insurance may benefit. This
book is of an empowering nature to
stimulate the creation of ideas and
motivate the readers to greater levels of
accomplishment within their specific
insurance business opportunities.

Please note that the principles expressed
herein are of the author’s design. The
intent of James Lee Valentine is to offer
inspiration of a general nature to help
sales entrepreneurs in their quest for
positive life transformation. In the event
of you using any of the material in Life
Power, the author assumes no liability
for your actions . . . as your actions,
directed positively, could lead to a life
of awesome achievement and success.


          Clarification of
        Life Insurance Sales
         Within Life Power

Many life insurance companies now us
the network marketing business model
for selling their products and services.
As such, this book is written in a style
which reflects the entrepreneurial nature
of today’s independent insurance agents.

However, no matter if you personally are
working with a traditional or networking
life insurance company, in terms of its
marketing and compensation plans, you
may still benefit hugely from the
empowering words this book contains.

Though there are discernible differences
between traditional and networking life
insurance companies, for all intents
within Life Power they are referred to in
an entrepreneurial business manner.


   Life Power
 Pocketbook Ten

The Power Of


    T H E       P O W E R            O F
          R I C H E S

Life insurance sales is a way for people
to attain their most glorious aspirations:
   financially, emotionally, spiritually.
 This profession offers an opportunity to
 tap into the   abundance         that is the
 unlimited   prosperity of the universe.
You are the body, sales the breath,
       God the SOUL!

                    LIFE POWER - THE POWER OF RICHES

                            R I C H E S

       iches, as defined within Life Power, represent all of the incredible
       rewards the profession of life insurance has to offer including the
       luxuries of time freedom, prosperity, applause, recognition,
wisdom, exotic travel, residual income, friendship, success and financial
independence. All of these assets are wealth to an entrepreneur and are
considered as part of the richness of a successful career in life insurance.

    If you desire to attract an avalanche of abundance into your personal
world, you must become mentally wealthy by developing a ‘prosperity
consciousness’. This means to be aware of the unlimited affluence that
continually surrounds you, both inside the realm of life insurance and
outside, encompassing all facets of your life.

     Within this Section Ten, you will learn how to develop an enlightened
awareness of riches. You will realize the importance of having supreme
faith in your wealth-creating abilities and you will know that your present
level of riches, or lack thereof, results from your thinking.

     What you program into your mental powerhouse is what you will
get. Your mind and your dominant beliefs are what create your current
reality. Your mind will keep you rich or poor depending on how well
you fine-tune it for attracting abundance.

    Your thoughts are energy . . . they are powerful forces. Therefore,
what you think, speak and believe is what materializes throughout all
aspects of your life insurance business . . . both positive and negative.

     Believe that every financial desire can be attained and you will create
a consciousness of prosperity in your mind. Think poor and stay poor
or think rich and become rich. THINK RICH! It is through applying
this power that you will manifest the conditions of wealth and abundance
you desire through your life insurance endeavors.


           D E V E L O P                  A
              S U P R E M E
         P R O S P E R I T Y
  C O N S C I O U S N E S S

   “Prosperity is not just having things. It is the
consciousness that attracts the things. Prosperity is a
 way of living and thinking, and not just having
  money or things. Poverty is a way of living and
thinking, and not just a lack of money or things.”
                 Eric Butterworth

                    LIFE POWER - THE POWER OF RICHES

                P R O S P E R I T Y
             C O N S C I O U S N E S S

         aving a ‘prosperity consciousness’ means many things. It means
         being mentally rich. It means creating thoughts of generosity,
         abundance and affluence. It means becoming aware of the
absolute bounty of the universe that is a river of wealth running daily
through our lives. It means developing the discipline of being rich and
outgoing to all people. It means offering the gift of oneself by
contributing as much pleasure to others as possible. It means embracing
all mankind in a compassionate hug, and it means being open-armed
to the world in its abundant totality.

    Within the arena of life insurance, become empowered by displaying
the characteristics of a businessman or woman who gives more than
receives. Be generous with the time you spend mentoring sales associates.
Be generous with your endeavors toward building a large life insurance
enterprise that can positively transform many lives.

    Be generous in the quality of effort you put into your quest toward
mastery of life insurance sales. Be generous in the respect you show for all
areas of your particular life insurance opportunity. You can afford to be
generous, for an endless source of wealth and riches is forever accessible
to you when you choose the path that leads to a prosperity consciousness.

                      The Ocean Of Sales
     The Ocean of Sales is an analogy for the richness of the entire spectrum
of the life insurance profession. For this ocean contains in abundance all
that you could ever desire to attain through your most ardent sales efforts:
all the trappings of success, all the time freedom, all the accumulated
wisdom of the ages, all the financial independence, all the recognition
and applause, and all the riches of life itself.

                    LIFE POWER - THE POWER OF RICHES

    Some life insurance agents venture to the Ocean of Sales and merely
take a cupful of the lavishness it holds, whilst others take almost nothing.
You can choose to drive a turbo-pump right into the depths of this ocean
so that you can obtain every drop of success desired. No matter how
much you take from the Ocean of Sales, and even though millions of life
insurance sales agents worldwide are continuously taking on a daily basis,
there is no way it will ever run dry. This is not possible, because the
Ocean of Sales is infinitely full.

    The container that is used to take from the Ocean of Sales is your
consciousness . . . your thoughts. It is not important what has previously
happened in your life, what matters is where you are now heading.
With the life insurance industry, you have a vehicle upon which you can
hitch your star. What will determine your level of professional success is
what you now think and believe about prosperity. It is your ability to
make decisions, and your capacity to accept this wealth into your life,
that will attract infinite riches to you.

              Develop An Awareness Of
           The Abundance Of Life Insurance
     Develop an awareness of the marvelous abundance of your particular
life insurance opportunity and feed your mind positive thoughts of all
that it entails. It will be the consequence of your choices as to whether
you experience prosperity and develop a flourishing sales organization, or
whether you encounter lack and scarcity.

    This instant, now, why not evaluate your awareness of prosperity in
these areas:

    Income: Do your sales efforts produce a large stream of residual income,
    or none at all? Do you have thousands of eager agents in your business
    who are toiling on your behalf each hour of every day, or do you
    have only a few half-hearted individuals who don’t even care about


their own success, let alone yours? Think about it, how much money
do you need to begin in most life insurance businesses . . . how much
money to build a life insurance enterprise that can literally span the
globe and produce untold abundance? The answer is a relatively small
sum to begin working as a sales agent in most present day life insurance
companies. It’s not the amount of money that’s the critical issue in
determining life insurance success, it’s a combination of two factors:
personal effort and mindset. In terms of personal effort, the key principle
is this: the more effort you give, the more reward you will receive.
Regarding your mindset, learn to display generosity in your attitude
to enjoying money, because what you think ⎯ empowering or
disempowering ⎯ will determine how much income you are blessed
with. When your mindset changes from insufficiency to abundance,
you will positively transform your consciousness. This will greatly
influence your income and you will grow richer.

Time: Do you have plenty of time with which to build a thriving life
insurance organization, or do you always feel time-pressured to the
limit, thereby accomplishing objectives of little value? Again, what
you think and believe is what will be produced in your reality. If you
feel you have all the time in the world in which to manifest your
grandest life insurance vision, you will intuitively experience an
abundance of it. Remember that every sales agent has the same twenty-
four hours available in each day for building his or her own business
and for developing leaders within their own organization. It is your
thoughts and beliefs concerning time and how you schedule it that
makes the greatest difference to your overall success.

Enthusiasm: Do you display tremendous passion for the life insurance
profession, or do you constantly experience weariness for this line of
work? If you are literally ‘on-fire’ for the possibilities inherent in the
life insurance industry, then you are wealthy in terms of enthusiasm
and you will possess vibrant zest in large measure. You command the
choice . . . you can arise each morning feeling healthy, strong and full
of energy ready to give your all for another magnificent day of

                     LIFE POWER - THE POWER OF RICHES

    tremendous accomplishment. Whether you exude boundless
    enthusiasm for the life insurance industry or you convey boredom,
    remember this is always your choice.

    Success: How do you feel about achievement in your life insurance
    endeavors? Are you experiencing successful circumstances, or not?
    It is all controlled from within you . . . by your mindset. If you
    think of yourself as being successful, whatever success ultimately
    means to you, then this is fabulous and you are prosperous in success.
    Understand that it is your choice as to whether you develop an
    awareness of all the possibilities and opportunities that surround
    you within the life insurance profession, or whether you do not. It is
    your awareness of this extravagance of potentiality that will manifest
    good fortune in your life.

    To create a powerful prosperity consciousness, your mind must be
tuned to the wavelength of riches and abundance . . . synchronized
with the frequency of success. You must amplify a state of mind that
absolutely accepts there is enough of everything for everyone. You must
develop a mental powerhouse that looks at all entrepreneurial business
opportunities as wondrous adventures full of rewarding experiences and
enormous personal fulfillment.

     As an empowered life insurance professional, you possess a wealth of
entrepreneurial skills that are just waiting for the Action-Steps and Action-
Plans to put them into forward motion. So . . . act today and choose to
attract the affluence you desire by creating a vivid prosperity consciousness.
Decide now to magnetize the power of riches in your life through this
massively empowering mindset.


       Y O U          H A V E
     U N L I M I T E D
   T O        P R O S P E R

“If you view all the things that happen to
you, both good and bad, as opportunities,
  then you operate out of a higher level
            of consciousness.”
               Les Brown

                    LIFE POWER - THE POWER OF RICHES

                  O P P O R T U N I T Y

         nother step toward magnetizing the power of riches and
         developing a strong prosperity consciousness is to understand
         there are an unlimited number of extraordinary opportunities
for increasing abundance that can be found throughout all aspects of the
life insurance profession:

        Extraordinary opportunities for escalating wealth to outrageous
        financial levels.

        Extraordinary opportunities for developing an empowered
        entrepreneurial spirit.

        Extraordinary opportunities for creating a worldclass standard of

    An attitude tuned to the frequency of prosperity and abundance
will be your guide toward an unlimited number of life-transforming
possibilities within life insurance sales. Where are they, you ask me?
Everywhere . . . all around us at all times. Focus your mind on positive
outcomes and develop an attitude of “I can see extraordinary opportunities
everywhere” and definitely you will soon see them.

     Acknowledge The Incredible Abundance
       Within The Life Insurance Profession
     Learn to honor the phenomenal exuberance of wealth that exists
within the industry of life insurance. Allow yourself to become aware of
the incredible potential for abundance that exists in your specific company.
Look for and acknowledge the tremendous affluence and the vast
storehouse of riches that surround you every day within the life insurance
profession . . . it is in the smallest things as well as the greatest:

                     LIFE POWER - THE POWER OF RICHES

        It is in the global business opportunity
        It is in the dedication of on-fire associates
        It is in the diverse training programs offered
        It is in the high income-producing possibilities
        It is in the friendship of your fellow sales agents
        It is in the determination of striving entrepreneurs
        It is in the avid encouragement of enthusiastic mentors

      For this abundance, be appreciative and show gratitude. Develop the
habit of saying thank you to the universe on a regular basis for bringing
these fabulous opportunities to you. Learn to appreciate everything and
everyone in your life. There is no lack or limitation in this world. The
only lack is in your own mind, caused by poverty thinking. As the Bible
states: “The power that has created us has put everything here for us, and
it is up to us to deserve and accept.”

      Look for and behold the enormous wealth that is all around us in the
life insurance industry. Not just in the colossal earnings of successful sales
professionals, but in everything. Do not wait for things to come to you.
Take action to make it happen and search for things in life insurance now
that you can feel prosperous about. Express appreciation for the top earners
in your particular company who are blessed with having massive incomes.
This is the best way to set your mind into the acceptance-mode ready for
a flood of riches to materialize for you. Recognition of the prosperity
that surrounds you will definitely help to ease you along the journey to
attaining fulfillment with non-material wealth. As Oscar Wilde declared:
“Ordinary riches can be stolen, real riches cannot. In your soul are infinitely
precious things that cannot be taken from you.”

              The Abundant Opportunities In
               Life Insurance Are Everywhere
    Life insurance, in its kaleidoscopic splendor, is here for us to celebrate
its many wondrous facets. In this business, there are an extraordinary

                     LIFE POWER - THE POWER OF RICHES

number of opportunities to experience, but at times we see only lack and
limitation. We must learn how to gaze deeper into the true essence of life
insurance . . . recognizing that the possibilities surrounding us are infinite.
This will positively affect our prosperity consciousness so that we can
attract more wealth through our entrepreneurial activities.

       The abundant opportunities inherent in insurance have
       brilliantly revolutionized the way millions and millions
        of people worldwide now conduct business. What was
        once seen as distasteful or inappropriate, for many is
        now a mainstream pathway to success and affluence.

    We must acknowledge that there are immense opportunities
surrounding us in life insurance. But we must also accept the fact that
nothing will transpire until we make a commitment to personal excellence
in our life insurance endeavors. It is only when we combine the enormous
force of a prosperity consciousness together with personal excellence that we
will reap the rewards of abundant success.

    To illustrate this, three Power Questions will now be asked of you,
each one with a portrayal of how best to take effective action to attain
outstanding results through excellent performance:

    Commitment: Do I possess the fortitude to stick-with-it and build a
    flourishing business? When a couple celebrates their Golden 50th
    Wedding Anniversary, they are applauded for their commitment to
    each other. This magical word ‘commitment’ is the secret of their
    successful marriage. The same is true of life insurance or any other
    business . . . to be successful one must stay committed to the job at
    hand. Why is it then that many sales agents quit working with one
    company as soon as they hit a rocky patch, then ‘jump into bed’
    with another life insurance venture? These people obviously do not
    know the secret of success, which is to stay firmly committed to
    excellent performance at only one business opportunity.


Grand Vision: Have I defined the breathtaking dreams that can inspire
my organization to enthusiastic action? Most sales agents confuse a
grand vision with vague ideas of what they want for their lives.
Whenever asked to describe the most wondrous visualization of their
‘dream’ car or ‘dream’ house or ‘dream’ lifestyle, they reply with
vague descriptions that are fuzzy images. These are not a grand vision
at all, but weak prayers without even the faith to launch them.
It is only the grandest of visions that can empower you with the
dynamism needed to pursue your life insurance endeavors with
excellent performance . . . every day, not just once in a while. If you
want to attain success within the life insurance profession, you must
arise with a fire in your gut every morning. A grand vision of your
greatest desires will light this motivational fire.

Action-Plans: How potent are the plans which can trigger explosive
growth within my business? Once a sales agent has expressed his or
her firm COMMITMENT to excellent performance within one
particular life insurance enterprise, they must light a blazing fire of
enthusiasm that can’t be extinguished. This flaming passion is ignited
through a GRAND VISION for a future that is so enormously
compelling they are driven to succeed. Next is the development of
written ACTION-PLANS to empower themselves and the members
of their organization with a specific direction in which to aim their
greatest efforts. Once the true course is established, enthusiastic
ACTION-STEPS must be taken. These four components, when
implemented in unison, will almost certainly guarantee the conquest
of any life insurance sales opportunity worldwide.


              B E I N G
    P R O S P E R O U S
           I S      Y O U R

“Success, like happiness, cannot be pursued;
  it must ensue, and it only does so as the
   unintended side-effect of one’s personal
 dedication to a cause greater than oneself.”
               Viktor Frankl

                     LIFE POWER - THE POWER OF RICHES

                     P R O S P E R I T Y

        ou have a responsibility to succeed with the building of your
        life insurance organization on a massive wealth-creating scale that
        positively transforms the lives of the multitude . . . you are
obligated to accomplish your life insurance desires and become prosperous.
Recognize that the more success you attain, the stronger your position
to help other sales agents reach affluence in their lives. Become victorious
by building a global business and you have an opportunity to impact
literally tens of thousands of people worldwide . . . but fail and you will
be helping no one at all. Be a winner by developing a powerful prosperity
consciousness that can propel you forward to awesome achievement.

     Be one of the leaders and create the mindset of a champion in all life
insurance activities. By being in the winner’s circle of life you are in the
best place from which to positively impact the lives of other people.
Champions breed champions. Be one of the leaders and discover the
extraordinary possibilities that exist within sales. It is your responsibility
to be successful. When you are a winner it rubs off on others. Enthusiasm
is contagious . . . so is success. By being a member of the winner’s circle,
you can personally decide to assist vast numbers of sales professionals.

         Be Generous And Contribute To The
         Success Of Other Sales Professionals
     In the life insurance profession, as with most things in life, we get
back what we give out. This is best expressed this way: The more we give,
the more we get. This is why some people earn so much from this industry,
both financially and emotionally. These individuals take advantage of
the unlimited opportunities to contribute good to others. The most
successful sales agents have an urge to positively transform the lives of all
people associated with their business by giving of themselves. The phrase
‘living is giving’ comes to mind, as does this story of The Two Seas.

                     LIFE POWER - THE POWER OF RICHES

                               The Two Seas
        The Sea of Galilee is fed by many rivers and streams rich in
        minerals, nutrients and oxygen. It receives their contribution
        and passes it on. It receives, it gives and it lives. The Sea of
        Galilee is a living sea! Likewise, the Dead Sea is fed by
        many rivers and streams rich in minerals, nutrients and
        oxygen. But rather than receiving their contribution and
        passing it on, it keeps and stores. The Dead Sea doesn’t give
        and it doesn’t live. It is a dead sea!

    So goes your life: If you give, you live . . . and the more you give, the
more you live. The same applies to your life insurance organization: the
more you give, the more you get back. Do not decide that when you
get, then you will give. You have to give first . . . then you will receive
what you desire, multiplied too.

                Do You Want To Be Wealthy?
                 Mix With Wealthy People
    The positive energy of successful people is an aura of power, which
you should tap into. For instance: prosperous entrepreneurs think rich
thoughts, make great wealth-creating decisions, develop extreme Action-
Plans and complete successful projects. You can avail of this vibration of
positive ‘affluence’ energy and use it to your tremendous advantage just
by being in the presence of prosperous individuals.

    You meet a multitude of people every day through your life insurance
endeavors. Choose to associate with only those wealthy or flamboyant
human beings you want to be like in your life. Without too many
exceptions, the kind of person you hang around with is the kind of
individual you are. It is known that if losers hang around with stray
dogs long enough, they will surely catch fleas. Winners choose instead
to soar with the eagles, flying high in the stratosphere of success.

                   LIFE POWER - THE POWER OF RICHES

   Do you want to be successful in life insurance? Mix with a champion
   sales agent and model his or her winning qualities.
   Do you want to be an empowered mentor? Be mentored yourself by
   the best mentors in life insurance.
   Do you want to be a competent leader? Develop your leadership
   skills and abilities extensively.
   Do you want to be an effective presenter of your life insurance
   opportunity? Practice yours every day.
   Do you want to be a star sales agent? Make friends with the leaders in
   life insurance and model their commitment.
   Do you want to be a gifted orator? Learn speech techniques from
   talented linguists.
   Do you want to attain incredible wealth? Do business with a life
   insurance sales millionaire and model his or her strategies.

    Join a reputable life insurance company to have an opportunity to
mix with wealthy, resourceful and empowered sales agents. Ensure you
go to the places where the kinds of people you want to be like are
gathering. Association works.

             Get Invisible Counseling From
                  Special Role Models
    As well as real-life role models, you need the support of invisible
counselors. Whether you ever had the chance to meet them, this doesn’t
matter. These should be successful people who, during their lives,
accomplished things you respect and admire. Select people whom you
can feel an affinity with. You may have never met your heroes, but let
them inspire you to success nonetheless.

   Examples could include:

       Inventors: Leonardo de Vinci or Thomas Edison
       Explorers: Marco Polo or Christopher Columbus

                    LIFE POWER - THE POWER OF RICHES

        Philosophers: Aristotle or Socrates
        Authors: Jane Austen or Charles Dickens
        Track Stars: Carl Lewis or Wilma Randolph
        Conquerors: Genghis Khan or Julius Caesar
        Industrialists: Henry Ford or Andrew Carnegie
        Females: Madame Curie or Florence Nightingale
        Ancients: Alexander the Great or Cleopatra of Egypt

    You can receive incredible inspiration from your invisible counselors.
Obtain pictures of your role models and put them into a prosperity file
or hang them on your walls. These people are your ‘mentors for success’
and their virtuous character traits are what you should try to emulate
for your own good fortune.

    Fuel your fires of desire by often acknowledging your role models.
Feel great joy whenever their past success is mentioned. Imagine yourself
attaining the same victories as these people did during their lives. The
triumphs and glories that were theirs can be yours too if you will adjust
your thoughts from lack and scarcity to prosperity and abundance.
Let your heroes be a source of guidance and encouragement along the
journey to success within the life insurance profession.

      There are excellent examples of leadership all around the
       insurance world. Use these successful agents as mentors.
      The top earners, universally, will share their ideas, their
     methods, their strategies and their techniques with all sales
     agents who are eager to learn. The winners don’t hold back,
        they give their all in the belief that everyone benefits.

    Being prosperous is your responsibility. So take it upon yourself to
drink from all sources . . . anything that empowers you to success as an
empowered life insurance sales agent is invaluable. Learn from the leading
role models and continue the process of personal transformation.


              Y O U            C A N
               A C H I E V E
           F I N A N C I A L
    I N D E P E N D E N C E

“Take your satisfactions from service, constantly seek
to expand and improve it; take no thoughts for the
 money, which is always the ‘result’ of service; and
 you will find yourself involved in an abundance
     that is unshakeable for it comes from the
                  roots of the soul.”
                   U.S. Anderson

                    LIFE POWER - THE POWER OF RICHES

               I N D E P E N D E N C E

            oney ranks highly in the minds of most sales agents because
            it affords the means to supply the greatest desires of mankind.
            Status, recognition, independence, security, even greed, are
all motivating factors for an accumulation of money. For any given
individual, however, it is not easy to say which are the most important
factors for wanting more money. As sales professional Angelo D’Amico
said: “Money is not the key to happiness. But the more money you have,
the easier it is to get the key made.”

    What then is the value of money? Certainly it does not mean the
same thing to all people, with a degree of financial autonomy to one
person seeming almost like poverty to another. The value you place on
money is found in many factors, including what financial independence
actually means to you.

    Financial independence is financial freedom. It is the ability to live
for the remainder of your life without outside help, working if you
choose to do so but only if you truly desire. It means for you to have
enough money or income for the rest of your life to do and have whatever
you want. The extent to which you can become financially independent
is determined by a number of factors, most of which you control:

    Method: The particular financial vehicle that you choose for
    producing an income stream. For instance, this could be your specific
    business opportunity within the life insurance industry.

    Amount: The exact amount of money or income you desire to attain.
    Be specific, both for short-term sums and for long-term residual
    income streams.

    Time-frame: The precise number of months or years allocated to
    reach your objectives.

                    LIFE POWER - THE POWER OF RICHES

    Commitment: The quality and quantity of effort committed to the
    tasks . . . the greater one’s determination, the higher the rewards.

    Desire: The strength of the desires you have. A small fire will produce
    only minimal heat, whereas a large fire can become an inferno.

    Belief: Your level of self-belief and the positive expectancy you display
    toward the attainment of your aims will be a self-fulfilling prophesy.

    Knowledge: What specialized knowledge do you possess within the
    specific area of earnings?

     Perhaps an eighth factor could be classified as luck. However, I do
not subscribe to this loser’s philosophy and you will find that not one of
the most successful insurance professionals believes it either. We make
our own luck in life by working hard at that which we most like to do.
It is an astounding fact: The harder we work . . . the luckier we get!

              Abundance Affirmation To Attract
                Financial Independence
    An excellent discipline to cultivate is in the creation of a magnetic
attraction to wealth and abundance. This magnetism is formed when
the mindset is tuned-in to the frequency of affluence. This Abundance
Affirmation will begin the process of magnetizing your prosperity
consciousness as you read through it from time to time, especially at
those moments when you are feeling financially impoverished:

             I am blessed with a new awareness of prosperity and
        abundance, and I experience a steady increase in material
        wealth. Wonderful financial opportunities come into my
        life daily and an endless supply of money is attracted to me.
        A golden river of glittering riches flows through my life,
        bringing with it success, happiness and contentment.

                    LIFE POWER - THE POWER OF RICHES

             Everything I touch is successful and every endeavor in
        which I am involved brings forth the maximum rewards,
        for I conduct my life with dignity and integrity. I display
        great generosity, taking advantage of the unlimited
        opportunities to contribute to others. Any good that I can
        do my fellow man I shall do it now, for I may never pass
        this way again. I understand that the more I give, the more
        I will receive. Divine intelligence supports me in all I do,
        and I trust the flow of abundance in my life to produce
        perfect results.

               Your Formula For Attainment
     One indisputable truth is that to attain any sizeable accumulation
of money, or develop a large residual income stream, one must first
have a burning desire to increase their riches. The following seven-step
Formula for Attainment will help you to establish how strong your
financial motivations are. This formula, although primarily intended
for the accumulation of money, can actually be adapted and applied to
any objective within your life insurance career:

1. Be specific and state the exact amount of money desired through
   your life insurance opportunity.
2. Establish a deadline for the accumulation of this money at an exact
   date in the future.
3. State the exact product or service you intend providing to attain this
   sum of money.
4. Develop a detailed Action-Plan, listing the exact Action-Steps required
   to achieve this goal.
5. Write the above four points as a clear concise statement on a fresh
   sheet of paper.
6. Repeat this statement out loud with intense enthusiasm in your
   voice, at least once a day.
7. Take immediate enthusiastic action toward the attainment of this
   amount of money, and keep persisting until you reach the target.

                     LIFE POWER - THE POWER OF RICHES

     Following is an example of a specific written Formula for Attainment
for a life insurance entrepreneur:

                       Formula for Attainment

                    My chief financial aim is to have
                    ONE MILLION US DOLLARS
                       as my personal worth on
                            June 15, 2010

        This amount of One Million US Dollars will come to me by
      June 15, 2010 as my personal reward for doing the best with
      every financial opportunity that presents itself to me within the
      realm of my life insurance business opportunity. This includes
      developing my sales endeavors to their full global potential.
      I have made a personal commitment to excellence and will
      perform all my tasks with dignity, integrity and passion.

        I have supreme faith that One Million US Dollars will be
      my personal worth by June 15, 2010. My belief is so strong that
      I can clearly see myself in possession of this money on the
      appointed date. I will build my life insurance business to the
      best of my abilities and also help build the business of the sales
      agents in my organization. I will constantly generate inspirational
      ideas by which to accumulate this amount, and I will keep
      making dynamic plans and taking persistent action on these
      ideas at the most fortuitous times for all concerned.

        I know that: If it is to be . . . it is up to me! Therefore, in
      return for this personal worth of One Million US Dollars by
      June 15, 2010, I will give the most efficient service of which
      I am capable, rendering the fullest possible quantity and the
      best possible quality of service to all people at all times. The
      riches I desire will divinely follow.


   S P R E A D              T H E
     W I N G S              O F
    Y O U R            S O U L

“The person who has lived the most is
not the one with the most years, but the
   one with the richest experiences.”
        Jean Jacques Rousseau

                    LIFE POWER - THE POWER OF RICHES

                   T R U E          R I C H E S

      inancial independence is the situation most sales agents dream of
      attaining ⎯ doing what they want to do when they want to do it,
      and having what they want to have when they want to have it ⎯
but many people never reach anywhere near this situation. The most
successful sales agents, those who create affluence to outrageous extremes,
are the ones who are in control of their lives, not controlled by their
circumstances or the happenings that surround them every day.

    Be sure that, as you begin your journey to attain the riches desired
through being an on-fire life insurance professional, you are the one
directing your life by way of your most self-empowering beliefs. Through
the great law of attraction, all things will manifest in your life that you
wholeheartedly believe. Every single circumstance of your life has been
attracted to you by your innermost thoughts and beliefs. You are literally
a product of your own mind.

    Yes . . . you are truly what you think!

               Creative Relaxation Exercise
               For Wealth-Creating Beliefs
    A successful outcome to any task depends primarily on confident
thoughts of excellence being held in mind throughout that particular
endeavor. Thoughts are pulses of energy and have real power. As such,
any positive thought or empowering belief held by the mind has a force
that will eventually manifest a positive result or an empowering effect.

    Following is a Creative Relaxation exercise to be repeated
consistently, which will manifest beliefs of an affluent nature. You should
practice this exercise during your Creating Periods . . . 10-15 minutes
spent quietly in deep thought or mental relaxation.

                       LIFE POWER - THE POWER OF RICHES

Creative Relaxation Exercise

    Become calm and tranquil . . . be at peace with the world . . . and
relax completely. As you mentally affirm the following, know that your
mind will absorb the full impact of the words and will manifest the
reality of an abundant and limitless life for you . . . now.

    All that I desire for my life is mine through the creative power of my
mind. This is my birthright, part of the incredible gift of life from infinite
intelligence, part of my unlimited personal power and positive potential.
Life-force, which represents love, life, light, health, wealth and happiness,
is mine to share in peace and harmony with everyone.

     I have a deep understanding of my personal power and take full
responsibility for directing my own destiny. As I breathe in life-force, I imagine
a new way of life opening up and energizing me. I feel radiantly alive.
I picture my new life exactly as I want it to be. It is here now and I savor it
all. I let go of the old and live in the new.

     I rule over my personal universe ⎯ my physical body ⎯ with love and
respect for myself. Life-force soothes, heals, repairs and restores. Every nerve,
cell and system in my body responds immediately to the unifying power of
life-force. All functions of my body are in perfect harmony with life-force.
My eating, sleeping and drinking habits are all consistent with my needs for
maintaining vibrant good health and phenomenal creative energy.

     I welcome every new day, for each one is inspiring and filled with
extraordinary opportunities for success and achievement. Life is adventure,
life is fun, life is happiness, life is joyful, life is exciting, life is love, life is
great health, life is prosperity, life is abundance, life is empowerment, life is
celebration, life is wisdom, life is passion, life is desire, life is rich, life is
ecstasy and life is magnificent. This is exactly the way I manifest my life. For
every day in every way I choose to live my life to the maximum with dignity,
with integrity and with noble purpose.

                    LIFE POWER - THE POWER OF RICHES

         Whenever you return from a period of Creative Relaxation, you
will bring back to your physical reality all the power, peace and self-
realization that you were experiencing in that creative center of natural
calm and control. This creative meditation is your lifeline to the infinite
power of the universe.

                Be The Best You Can Be
          Within The Life Insurance Profession
    Success is being your best . . . not someone else’s best. It is not what
you get that makes you a winner, but what you consistently do with
what you’ve got. Being successful is no more and no less than doing your
best, giving your best and being your best in everything you do, every day
of your life. As Sir Edmund Hillary, the first conqueror of Mt. Everest,
said: “Aim high . . . there is little virtue in easy victory.”

        It makes no difference what is going on out there in the
       world, what makes the greatest difference is how you look
        at it. Instead of viewing your glass of life as half empty,
          look at it as half full . . . and know that you possess
           the supreme power to fill it all the way to the top.

    Every life insurance sales professional needs a solid philosophy to be
the right kind of individual and build a successful life. The empowering
principles taught throughout this Life Power book will help sales agents
to create their own Power Philosophy. With this mindset, you can become
the kind of person who magnetizes your circumstances and attracts
extraordinary results.

    Utilize the inspiring messages and empowering principles within
these pages, study the lessons, master the fundamentals, learn the
quotations, have faith, believe in your abilities, grow in self-confidence,
be eternally enthusiastic, do what you love and love what you do,

                    LIFE POWER - THE POWER OF RICHES

make plans, take action, be persistent . . . and reap the rewards of success
with a life of fantastic riches and magnificent achievement.

             Spread The Wings Of Your Soul
    We all have wings. Not the wings of an angel or the wings of a dove
or any other wings you have ever seen. These are the wings of the holy
human spirit. Wings that lift the mind and heart to the highest places.
Wings for all the great dreamers in our midst who will see them and go
forward, inspired to try to stretch the infinite frontiers of human

    The wings of your soul are invisible to the eyes; they can only be
seen by the heart and by the imagination. You have to believe in them
and use them to embrace change. To see how they work, you must take
courageous action and face risks in challenging situations. You must
believe in the unlimited abundance of the universe and understand that
extraordinary opportunities exist in all areas of your wondrous life, then
you can fly.

    Now is the time for you to stop drifting in the wind and time to
conquer your limiting beliefs. Now is the time for you to spread the
magnificent and limitless wings of your eternal soul. Be brave and
chivalrous, be courageous and confident, be dynamic and daring, be
passionate and loving, be exciting and inspirational and be the
scintillating new highly empowered you.

    Be an empowered entrepreneurial spirit, spread the wings of your
soul and soar in the heavens to unlimited and almighty heights of love,
wisdom, peace, joy, wealth and happiness. May God bless you on your
journey through life, both as an exceptional life insurance professional
and as a remarkable human being with awesome possibilities before you.


      I have a personal request . . .

Please write and tell me how any aspect of LIFE
POWER has positively affected your life. Why not share
your success stories with me so that I may use them as
inspirational examples to others? What Action-Steps
have you taken to dramatically change the direction
of your life for the better? Please explain what you
have done different as a result of reading this book?
What have you been motivated to achieve? In how
many ways has your life been empowered? How have
you improved as a person?

What secrets have you learned about building your
life insurance business to the maximum? What tips do
you have that I can pass on to future readers? Do you
have a favorite story, quote or insight about life
insurance or sales that you’d like to share with others?
Please send your illustrations to me and soon they may
appear together with your name in a future book for
all to see. I am eager to hear from you. Thank you for
reading my work and for fully participating in the
journey of life.

Please contact me at the following e-mail:

I look forward to hearing from you soon.

Enthusiastically yours,

James Lee Valentine


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