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A1.G3.Ch2.35-36

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A1.G3.Ch2.35-36 Powered By Docstoc
					   Strategic Planning for Competitive
                Advantage
• Strategies :
  – Cost leadership
  – Differentiation
  – Niche strategy
  – Altering the industry structure
  – Creating new products and services
  – Improving existing product lines and service
   Strategic Planning for Competitive
         Advantage (continued)
• Other Strategies :
  – Growth in sales
  – First to market
  – Customizing products and services
  – Hiring the best people
  – Innovation
                       Cost Leadership

   •    Obtain inexpensive raw materials
   •    Create efficient operations
   •    Design products for manufacture
   •    Control overhead costs
   •    Avoid marginal customers



Chapter 2 Version 6e          4
                          Differentiation
                       Competitive Advantage

                              Advantage achieved when a firm
                              provides something that is unique
                              and valuable to buyers beyond
                              simply offering a lower price
                              than the competition.




Chapter 2 Version 6e              5
                       Niche Strategy


                           Advantage achieved when a firm
                           seeks to target and effectively
                           serve a small segment of the
                           market.




Chapter 2 Version 6e           6
Altering the industry structure
Creating new products and service
Improving existing product lines and
              service
Growth in sale
First to market
Customizing Products and
        Services
Hiring the best people
Innovation

				
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posted:8/29/2012
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