Airport Retail Trends in Asia-Pacific, 2012–2013

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					                                       Retail
                                      Panel Report




Airport Retail Trends in Asia-Pacific,
2012–2013:

Reference code: RT1740PR
Published: August 2012




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 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is This Report About? ............................................................................................................. 9
    1.2 Definitions ........................................................................................................................................ 9
    1.3 Methodology ...................................................................................................................................10
    1.4 Profile of Survey Respondents: Asia-Pacific Airports Retail Industry ...............................................12
2      Executive Summary ............................................................................................................ 14
3      Asia-Pacific Airport Retail: Store Visits and Duration ..................................................... 17
    3.1 Average Shopping Frequency at Airport Retail Stores.....................................................................18
        3.1.1     Average shopping frequency at airport retail stores by age ..................................................................... 20
        3.1.2     Average shopping frequency at airport retail stores by gender ................................................................ 22
        3.1.3     Average shopping frequency at airport retail stores by annual income ................................................... 24
    3.2 Average Time Spend at Airport Retail Outlets .................................................................................26
        3.2.1     Average time spend at airport retail outlets by age .................................................................................. 27
        3.2.2     Average time spent at airport retail outlets by gender .............................................................................. 30
        3.2.3     Average time spend at airport retail outlets by annual income................................................................. 32
        3.2.4     Average Time Spend at Airport Retail Outlets vs. Travel Frequency ....................................................... 34
    3.3 Average Time Spent Eating and Drinking in Airport Outlets ............................................................35
        3.3.1     Average time spent eating and drinking in airport outlets by age............................................................. 36
        3.3.2     Average time spent eating and drinking in airport outlets by gender ....................................................... 38
        3.3.3     Average time spent eating and drinking in airport outlets by annual income ........................................... 39
    3.4 Percentage Volume of Shopping at Airport Retail Stores ................................................................40
        3.4.1     Percentage volume of shopping at airport retail stores by age ................................................................ 42
        3.4.2     Percentage volume of shopping at airport retail stores by gender ........................................................... 43
        3.4.3     Percentage Volume of Shopping at airport retail stores by annual income ............................................. 44
4      Asia-Pacific Airport Retail Trends: Spend Activity .......................................................... 45
    4.1 Average Expenditure at Airport Outlets ...........................................................................................46
        4.1.1     Average expenditure at airport outlets by age .......................................................................................... 47
        4.1.2     Average expenditure at airport outlets by gender .................................................................................... 50
        4.1.3     Average expenditure at airport outlets by annual income ........................................................................ 52
        4.1.4     Average expenditure at airport outlets by international travel frequency ................................................. 54
        4.1.5     Average expenditure at airport outlets by domestic travel frequency ...................................................... 56
        4.1.6     Average Expenditure vs. Key Drivers of Demand Growth ....................................................................... 59
    4.2 Average Expenditure on Food and Beverages at Airport Outlets.....................................................61
        4.2.1     Average expenditure on food and beverages at airport outlets by age .................................................... 63
        4.2.2     Average expenditure on food and beverage at airport outlets by gender ................................................ 64



Airport Retail Trends in Asia-Pacific, 2012–2013                                                                                                      Page 2

© Canadean. This product is licensed and is not to be photocopied                                                                   Published: August 2012
 TABLE OF CONTENTS

       4.2.3     Average expenditure on food and beverage at airport outlets by annual income .................................... 65
       4.2.4     Expenditure on food and beverage as part of expenditure at airport outlets (%), 2012 ........................... 66
    4.3 Expenditure on Product Categories .................................................................................................67
    4.4 Planned Change in Shopping Expenditure at Airport Retail Stores, 2012–2013 ..............................69
       4.4.1     Planned change in shopping expenditure at airport retail stores by age ................................................. 70
       4.4.2     Planned change in shopping expenditure at airport retail stores by gender ............................................ 71
       4.4.3     Planned change in shopping expenditure at airport retail stores by annual income ................................ 74
5      Airport Retail Stores Purchasing Trends in Asia-Pacific ................................................. 75
    5.1 Purchasing Trends at Airport Retail Stores: Impulsive vs. Pre-planned ...........................................76
       5.1.1     Purchasing trends at airport retail stores: impulsive vs. pre-planned by age ........................................... 77
       5.1.2     Purchasing trends at airport retail stores: impulsive vs. pre-planned by gender...................................... 79
       5.1.3     Purchasing trends at airport retail stores: impulsive vs. pre-planned by annual income ......................... 79
    5.2 Asia-Pacific Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned .............................81
       5.2.1     Product trends at airport retail stores: impulsive and pre-planned by age ............................................... 84
       5.2.2     Product trends at airport retail stores: impulsive and pre-planned by gender .......................................... 88
    5.3 Significance of Websites in Pre-Planned Purchases .......................................................................92
       5.3.1     Significance of websites in pre-planned purchases by age...................................................................... 93
       5.3.2     Significance of websites in pre-planned purchases by gender ................................................................ 95
       5.3.3     Significance of websites in pre-planned purchases by annual income .................................................... 96
    5.4 Frequency of Utilization: ‘Shop and Collect’ Facilities ......................................................................97
       5.4.1     Frequency of utilization: ‘shop and collect’ facilities by age ..................................................................... 98
       5.4.2     Frequency of utilization: ‘shop and collect’ facilities by gender .............................................................. 100
       5.4.3     Frequency of utilization: ‘shop and collect’ facilities by annual income .................................................. 101
       5.4.4     Frequency of utilization: ‘shop and collect’ facilities by travel frequency ............................................... 102
6      Asia-Pacific Survey: Product Trends at Airport Retail Stores....................................... 104
    6.1 Most Visible Products in Airport Retailing ......................................................................................105
       6.1.1     Most visible products in airport retailing by age ..................................................................................... 108
       6.1.2     Most visible products in airport retailing by gender ................................................................................ 108
       6.1.3     Most visible products in airport retailing by annual income .................................................................... 109
    6.2 Most Popular Products in Airport Retailing ....................................................................................110
       6.2.1     Most popular products in airport retailing by age ................................................................................... 112
       6.2.2     Most popular products in airport retailing by gender .............................................................................. 113
7      Asia-Pacific Trends: Airport Retail Dynamics ................................................................ 116
    7.1 Key Drivers of Demand Growth in Airport Retail ............................................................................117
       7.1.1     Key drivers of demand growth by age .................................................................................................... 119
       7.1.2     Key drivers of demand growth by gender ............................................................................................... 119
       7.1.3     Key drivers of demand growth by annual income .................................................................................. 121
    7.2 Leading Concerns in Shopping at Duty-free Outlets ......................................................................122


Airport Retail Trends in Asia-Pacific, 2012–2013                                                                                                     Page 3

© Canadean. This product is licensed and is not to be photocopied                                                                  Published: August 2012
 TABLE OF CONTENTS

       7.2.1      Leading concerns in shopping at duty-free outlets by age ..................................................................... 123
       7.2.2      Leading concerns in shopping at duty-free outlets by gender ................................................................ 124
       7.2.3      Leading concerns in shopping at duty-free outlets by annual income ................................................... 125
    7.3 Significance of Brand Selection during Product Purchase .............................................................126
       7.3.1      Significance of brand selection during product purchase by age ........................................................... 128
8      Future Developments for Business Growth.................................................................... 131
    8.1 Promotional Offers for Better Footfall ............................................................................................132
       8.1.1      Promotional offers for better footfall by age............................................................................................ 134
       8.1.2      Promotional offers for better footfall by gender ...................................................................................... 136
       8.1.3      Promotional offers for better footfall by annual income .......................................................................... 137
    8.2 Frequently Used Payment Facilities ..............................................................................................138
       8.2.1      Frequently used payment facilities by age ............................................................................................. 140
       8.2.2      Frequently used payment facilities by gender ........................................................................................ 141
       8.2.3      Frequently used payment facilities by annual income ............................................................................ 142
    8.3 Leading Airports with the Best Retail Experience ..........................................................................143
       8.3.1      Leading airports with the best retail experience by price ....................................................................... 145
       8.3.2      Leading airports with the best retail experience by variety ..................................................................... 146
       8.3.3      Leading airports with the best retail experience by smooth transactions ............................................... 148
       8.3.4      Leading airports with the best retail experience by layout and design ................................................... 149
    8.4 Expectations of Additional Facilities in Airport Retail Outlets, 2012–2013 (Open-end) ..................150
9      Appendix ............................................................................................................................ 152
    9.1 Asia-Pacific Airport Retail Trends Survey: Full Survey Results......................................................152
    9.2 About Canadean ...........................................................................................................................168
    9.3 Disclaimer .....................................................................................................................................168




Airport Retail Trends in Asia-Pacific, 2012–2013                                                                                                       Page 4

© Canadean. This product is licensed and is not to be photocopied                                                                    Published: August 2012
 TABLE OF CONTENTS


LIST OF FIGURES

Figure 1: Average Shopping Frequency at Airport Retail Stores (% All Respondents), 2012 .............................................................................. 19
Figure 2: Average Shopping Frequency at Airport Duty-free Retail Stores by Age (%), 2012 .............................................................................. 20
Figure 3: Average Shopping Frequency at Airport Duty Paid Retail Stores by Age (%), 2012 ............................................................................. 21
Figure 4: Average Shopping Frequency at Airport Duty-free Retail Stores by Gender (%), 2012 ........................................................................ 22
Figure 5: Average Shopping Frequency at Airport Duty Paid Retail Stores by Gender (%), 2012 ....................................................................... 23
Figure 6: Average Shopping Frequency at Airport Duty-free Retail Stores by Annual Income (%), 2012............................................................. 24
Figure 7: Average Shopping Frequency at Airport Duty Paid Retail Stores by Annual Income (%), 2012 ............................................................ 25
Figure 8: Average Time Spend at Airport Retail Outlets (% All Respondents), 2012 ........................................................................................... 27
Figure 9: Average Time Spend at Airport Duty-free Retail Outlets by Age (%), 2012 .......................................................................................... 28
Figure 10: Average Time Spend at Airport Duty Paid Retail Outlets by Age (%), 2012 ....................................................................................... 29
Figure 11: Average Time Spend at Airport Duty-free Retail Outlets by Gender (%), 2012 ................................................................................... 30
Figure 12: Average Time Spend at Airport Duty Paid Retail Outlets by Gender (%), 2012 .................................................................................. 31
Figure 13: Average Time Spend at Airport Duty-free Retail Outlets by Annual Income (%), 2012 ....................................................................... 32
Figure 14: Average Time Spend at Airport Duty Paid Retail Outlets by Annual Income (%), 2012 ...................................................................... 33
Figure 15: Average Time Spent Eating and Drinking in Airport Outlets (% All Respondents), 2012 ..................................................................... 36
Figure 16: Average Time Spent Eating and Drinking in Airport Outlets by Age (%), 2012 ................................................................................... 37
Figure 17: Average Time Spent Eating and Drinking in Airport Outlets by Gender (%), 2012 .............................................................................. 38
Figure 18: Average Time Spent Eating and Drinking in Airport Outlets by Annual Income (%), 2012 .................................................................. 39
Figure 19: Percentage Volume of Shopping at Airport Retail Stores (% All Respondents), 2012 ........................................................................ 41
Figure 20: Percentage Volume of Shopping at Airport Retail Stores by Age (% of Total Retail Spend), 2012 ..................................................... 42
Figure 21: Percentage Volume of Shopping at Airport Retail Stores by Gender (% of Total Retail Spend), 2012 ................................................ 43
Figure 22: Percentage Volume of Shopping at Airport Retail Stores by Annual Income (% of Total Retail Spend), 2012 .................................... 44
Figure 23: Average Customer Expenditure at Airport Outlets (% All Respondents), 2012 ................................................................................... 47
Figure 24: Average Customer Expenditure at Duty-free Airport Outlets by Age (%), 2012 .................................................................................. 48
Figure 25: Average Customer Expenditure at Duty Paid Airport Outlets by Age (%), 2012 ................................................................................. 49
Figure 26: Average Customer Expenditure at Duty-free Airport Outlets by Gender (%), 2012 ............................................................................. 50
Figure 27: Average Customer Expenditure at Duty Paid Airport Outlets by Gender (%), 2012 ............................................................................ 51
Figure 28: Average Customer Expenditure at Duty-free Airport Outlets by Annual Income (%), 2012 ................................................................. 52
Figure 29: Average Customer Expenditure at Duty Paid Airport Outlets by Annual Income (%), 2012 ................................................................ 53
Figure 30: Average Customer Expenditure at Duty-Free Airport Outlets by Travel Frequency (%), 2012 ............................................................ 54
Figure 31: Average Customer Expenditure at Duty Paid Airport Outlets by Travel Frequency (%), 2012 ............................................................ 55
Figure 32: Average Customer Expenditure at Duty-free Airport Outlets by Domestic Travel Frequency (%), 2012.............................................. 57
Figure 33: Average Customer Expenditure at Duty Paid Airport Outlets by Travel Frequency (%), 2012 ............................................................ 58
Figure 34: Average Customer Expenditure on Food and Beverages at Airport Outlets (%), 2012 ....................................................................... 62
Figure 35: Average Customer Expenditure on Food and Beverage at Airport Outlets by Age (%), 2012 ............................................................. 63
Figure 36: Average Customer Expenditure on Food & Beverage at Airport Outlets by Gender (%), 2012 ........................................................... 64
Figure 37: Average Customer Expenditure on Food and Beverage at Airport Outlets by Annual Income (%), 2012 ............................................ 65
Figure 38: Customer Expenditure on Product Categories (% All Respondents), 2012 ........................................................................................ 68
Figure 39: Planned Change in Shopping Expenditure at Airport Stores (% All Respondents), 2012 .................................................................... 70
Figure 40: Planned Change in Shopping Expenditure at Airport Retail Stores by Age (%), 2012 ........................................................................ 71
Figure 41: Planned Change in Shopping Expenditure at Airport Retail Stores by Gender (%), 2012 ................................................................... 73
Figure 42: Planned Change in Shopping Expenditure at Airport Retail Stores by Annual Income (%), 2012 ....................................................... 74
Figure 43: Purchases at Airport Retail Stores: Impulsive vs. Pre-planned (% All Respondents), 2012 ................................................................ 77
Figure 44: Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Age (%), 2012 ............................................................................... 78
Figure 45: Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Annual Income (%), 2012.............................................................. 80
Figure 46: Leading Pre-Planned Purchases of Asia-Pacific Respondents at Airport Retail Stores, 2012............................................................. 82
Figure 47: Leading Impulsive Purchases of Asia-Pacific Respondents at Airport Retail Stores, 2012 ................................................................. 82
Figure 48: Pre-planned Product Trends at Airport Retail Stores by Age (%), 2012 ............................................................................................. 85
Figure 49: Impulsive Product Trends at Airport Retail Stores by Age (%), 2012 .................................................................................................. 87
Figure 50: Pre-planned Product Trends at Airport Retail Stores by Gender (%), 2012 ........................................................................................ 89
Figure 51: Impulsive Product Trends at Airport Retail Stores by Gender (%), 2012 ............................................................................................ 91
Figure 52: Significance of Websites in Pre-Planned Purchases (% All Respondents), 2012 ............................................................................... 93
Figure 53: Significance of Websites in Pre-Planned Purchases by Age (%), 2012 .............................................................................................. 94
Figure 54: Significance of Websites in Pre-Planned Purchases by Gender (%), 2012 ........................................................................................ 95
Figure 55: Significance of Websites in Pre-Planned Purchases by Annu
				
DOCUMENT INFO
Description: "Product Synopsis “Airport Retail Trends in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only provides a comprehensive overview of customer visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by respondents at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency. Introduction and Landscape Why was the report written? This report is the result of an extensive survey drawn from Canadean’s exclusive panel of Asia-Pacific respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency. What is the current market landscape and what is changing? The average expenditure of Asia-Pacific travellers per visit to duty-free and duty paid airport retail outlets is US$104 and US$54 respectively. What are the
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Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.