Pioneer Institutes of Professional Studies Indore A report on Purchase Decision on a Product on A LCD projector A comprehensive presentation on the LCD Projector Submitted by Content Introduction. Need Recognition. Information Search. Product Alternatives. Evaluations of Products. Purchase Decision. Post purchase Behaviour. Suggestions. Introduction A LCD (Liquid crystal display) projector is a type of video projector for displaying video, image or computer data on a screen or other flat surface. Continue… Need Recognition Purpose – For presentations in large conference rooms and class- rooms you need to have a good quality of LCD projector. It will help us to present our presentations. Commercial constraints - Rs.35000 - 40000 Information search Market research – Patel audio visual MG Road Indore Amit audio vision Sagam Nagar Internet – www.justdial.com www.indiamart.com Other - College and coaching classes Alternatives of Products Hitachi LCD Projectors. Sony LCD Projectors. Panasonic LCD Projectors. HCL LCD Projectors. Con…. Hitachi LCD Projectors (CP-WX625) Main features Dimensions – 41.8cm*31.9cm*13.9cm(w*d*h) Image brightness - 4000 lumens Image contrast ratio- 1000:1 Resolution – 1280*800 Built-in devices – Speakers (Integrated) Bulb life time – 2000hour-3000hour. Input device- Remote control. Voltage required -120-230 v Sound emission – 38db Con… Sony LCD Projector (VPL-AW15) Resolution – wxga (1280*720) Sound emission – 31db Contrast ratio – 1200:1 Voltage required - 110-240 Dimension Width (mm) – 370 Depth (mm) – 320 Height (mm) – 119 Weight (kg) – 6 Warranty – 1 year on projector and 3 month on projector lamp Con…… Panasonic – PT-15D Dimension Height (mm) – 65 Width (mm) - 234 Depth (mm) – 188 Contrast ratio – 400:1 Projection technology – LCD Max resolution – 800*600 Zoom – 1.21x Image Brightness – 1500 lumens Con……. Toshiba ( XL 2500AU) Dimensions Width – 14.6in Depth – 9.8 in Height -3.6 in Weight -8.8in Built-in devices – camera and speaker Images Brightness – 2500 lumens Images contrast ratio – 400:1 Warranty – 3 years warranty on parts 5 month on lamp life Evaluation of Products Parameter Hitachi Panasoni Sony Toshiba s pro. c pro. pro. pro. Brightnes High High Moderat Normal s e resolution High Normal High Moderat e contrast Good Good Normal Low Warranty 2 years 1 years 1 years 3 years Price (In 35000 32000 37000 36000 Rupees) Purchase Decision I would like to suggest Toshiba LCD projector because of following factor 1. Good quality of lamp life with the two year replacement warranty on projector and one year warranty for projector lamps. SOWT Analysis – Strength Good Warranty period. Highly portable Full connectivity Con………. Weakness – Prices Opportunity – continuously increasing in the demand. Threats – competitors Post purchase Behaviour LCD has supported very efficiently and more demanding for recent time. It demands better caring and maintenance. Suggestions I would like to suggest that during the purchase of LCD Projectors always try to consider all basic factor such as lamp life, warranty period and resolution according to utility.