Product LCD projector Presentation

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					Pioneer Institutes of Professional
Studies Indore

    A report on
    Purchase Decision
    on a
   Product on A LCD
    projector


A comprehensive presentation on the
           LCD Projector

                           Submitted by
Content
   Introduction.
   Need Recognition.
   Information Search.
   Product Alternatives.
   Evaluations of Products.
   Purchase Decision.
   Post purchase Behaviour.
   Suggestions.
Introduction

   A LCD (Liquid crystal display)
    projector is a type of video
    projector for displaying video,
    image or computer data on a
    screen or other flat surface.
Continue…
Need Recognition


   Purpose – For presentations in large
    conference rooms and class- rooms you
    need to have a good quality of LCD
    projector. It will help us to present our
    presentations.

   Commercial constraints - Rs.35000 -
    40000
Information search
   Market research – Patel audio visual
                      MG Road Indore
                     Amit audio vision
                     Sagam Nagar
   Internet – www.justdial.com
              www.indiamart.com
   Other -    College and coaching classes
Alternatives of Products

   Hitachi LCD Projectors.
   Sony LCD Projectors.
   Panasonic LCD Projectors.
   HCL LCD Projectors.
       Con….
   Hitachi LCD Projectors (CP-WX625)
   Main features
   Dimensions – 41.8cm*31.9cm*13.9cm(w*d*h)
   Image brightness - 4000 lumens
   Image contrast ratio- 1000:1
   Resolution – 1280*800
   Built-in devices – Speakers (Integrated)
   Bulb life time – 2000hour-3000hour.
   Input device- Remote control.
   Voltage required -120-230 v
   Sound emission – 38db
Con…
   Sony LCD Projector (VPL-AW15)
   Resolution – wxga (1280*720)
   Sound emission – 31db
   Contrast ratio – 1200:1
   Voltage required - 110-240
   Dimension
   Width (mm) – 370
   Depth (mm) – 320
   Height (mm) – 119
   Weight (kg) – 6
   Warranty – 1 year on projector and 3 month on
                projector lamp
Con……
   Panasonic – PT-15D
   Dimension
   Height (mm) – 65
   Width (mm) - 234
   Depth (mm) – 188
   Contrast ratio – 400:1
   Projection technology – LCD
   Max resolution – 800*600
   Zoom – 1.21x
   Image Brightness – 1500 lumens
Con…….
 Toshiba ( XL 2500AU)
 Dimensions
Width – 14.6in
Depth – 9.8 in
Height -3.6 in
Weight -8.8in
Built-in devices – camera and speaker
Images Brightness – 2500 lumens
Images contrast ratio – 400:1
Warranty – 3 years warranty on parts
             5 month on lamp life
     Evaluation of Products
Parameter Hitachi   Panasoni Sony       Toshiba
s         pro.      c pro.   pro.       pro.
Brightnes High      High      Moderat   Normal
s                             e
resolution High     Normal    High      Moderat
                                        e
contrast    Good    Good      Normal    Low

Warranty    2 years 1 years   1 years   3 years

Price (In   35000 32000       37000     36000
Rupees)
Purchase Decision
   I would like to suggest Toshiba LCD
    projector because of following factor
   1. Good quality of lamp life with the two
    year replacement warranty on projector
    and one year warranty for projector
    lamps.
   SOWT Analysis –
   Strength
    Good Warranty period.
    Highly portable
   Full connectivity
Con……….

Weakness – Prices
Opportunity – continuously increasing
  in the demand.
 Threats – competitors
Post purchase Behaviour

   LCD has supported very efficiently
    and more demanding for recent
    time. It demands better caring and
    maintenance.
Suggestions

   I would like to suggest that during
    the purchase of LCD Projectors
    always try to consider all basic
    factor such as lamp life, warranty
    period and resolution according to
    utility.

				
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Description: Product LCD projector Presentation