impact OF MEDIA by rahulbl2012


									Impact of the media and internet
              on modern Youth
•      Young girls are being deluged by media images of skinny models:
Girls are becoming weight conscious as young as 8 years old
80% of 9 year olds are on diets
Eating disorders have grown 400% since 1970

•     In a recent survey by Teen People magazine, 27% of the girls felt that the
media pressures them to have a perfect body.

•      A 1996 poll conducted by Saatchi and Saatchi found that ads made women
fear being unattractive or old.

•     By the time a young person is 17 years         old, they   have   received   over
250,000 commercial messages through the media.

•      69% of girls in one study said that magazine models influence their idea of
a perfect body shape.

•       Many males are becoming insecure about their physical appearance as
advertising and other media images raise the standard and idealize well-built men.

•     Researchers are seeing an alarming increase in obsessive weight training and
the use of anabolic steroids & dietary supplements that promise bigger muscles and
more stamina for lifting.

•     Studies are finding that boys, like girls, may turn to smoking to lose weight


•The Mediascope National Television Violence Study found that children are:
learning aggressive attitudes and behaviors becoming desensitized to real          world
violence developing a fear of being victimized by violence
•     Many of the programs that children watch send the message that a conflict
always involves a winner and a loser.

•     On television, perpetrators go unpunished 73% of the time. This gives the
message that violence is a successful method of resolving conflicts.

•     47% of all violent interactions on TV depict no harm to victims.

•     58% show no pain

•      Only 16% of all broadcast programs show the long-term negative effects of
Some Things You Should Know About Media Violence and Media Literacy

•      Media violence can    lead   to   aggressive   behavior   in   children.   Over   1,000
studies confirm this link

•      By age 18, the average American child will have viewed about 200,000 acts
of violence on television alone.

•      The level of violence during Saturday morning cartoons is higher than the
level of violence during prime time. There are 3 to 5 violent acts per hour in
prime time, versus 20 to 25 acts per hour on Saturday morning.

•      Media violence is especially damaging to young children (under age 8)
because they cannot easily tell the difference between real life and fantasy. Violent
images on television and in movies may seem real to young children. They can
be traumatized by viewing these images.

•       Media violence affects children by:Increasing aggressiveness and anti-social
behavior. Increasing their fear of becoming victims. Making them less sensitive to
violence and to victims of violence. Increasing their appetite for more violence in
entertainment and in real life.
•       Media violence often fails to show the consequences of violence. This is
especially true of cartoons, toy commercials and music videos. As a result, children
learn that there are few if any repercussions for committing violent acts.

•       Parents can reduce the effect media violence has on children by:
Limiting the amount of television children watch to 1 to 2 hours a day.
Monitoring the programs children watch and restricting children's viewing of violent
Monitoring the music videos and films children see, as well as the music children
listen to, for violent themes.
Teaching children alternatives to violence.

•       Parents can help children develop media literacy skills by:
Helping children distinguish between fantasy and reality.
Teaching them that real-life violence has consequences.
Watching television with children and discussing the violent acts and images that
are portrayed. Ask children to think about what would happen in real life if the
same type of violent act were committed. Would anyone die or go to jail? Would
anyone be sad? Would the violence solve problems or create them?
Asking children how they feel after watching a violent TV show, movie, or music
It's both a boon and a bane. Internet has helped man to see the other part of
the world at the click of a mouse. We know what is happening everwhere- may it
be any current affair, floods, earthquakes, politics, latest treatment, invention of
electronic gadgets, astronomical discovery etc. Secondly, Internet has helped people
to connect--emails for one-to-one interaction, blogs for expressing & discussing,
groups for specialized discussion.

Thirdly, it helps saving lives of people in several ways. Medical research, new
drugs, organ donors, infertility treatments, unusual surgeries..we now are aware
where we can go for treatment.

Fourthly, business is totally dependent on internet. For any company, there are
offices globally. Employees connect with each other, have video conferences, have
meetings on internet.
Sales and marketing is highly efficient because world is a global village.

Fifth, online shopping is the in-thing now. It saves time, energy.
Again, people from one part of the world can order anything from a distant place.

There are many more miscellaneous benefits--tracking courier,
online reservations, online examinations, online lecture classes.

At the same time, internet has a long list of shortcomings too.
Today there are websites which showcase pornography. Rapes, sexual abuse has
increased. Kids at a very young age get exposed to things which they shouldn't
be at their age.
One can have multiple email addresses. People make fake addresses and misuse
this independence. Kids keep on chatting with anonymous people the whole night.
Their eyes are badly affected. Carpel Tunnel Syndrome is becoming too common.
Medicine has now recongnized "addiction to internet" as a disease. I do not
recollect the actual name given to this problem.

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