Impact of the media and internet on modern Youth media BODY IMAGE • Young girls are being deluged by media images of skinny models: Girls are becoming weight conscious as young as 8 years old 80% of 9 year olds are on diets Eating disorders have grown 400% since 1970 • In a recent survey by Teen People magazine, 27% of the girls felt that the media pressures them to have a perfect body. • A 1996 poll conducted by Saatchi and Saatchi found that ads made women fear being unattractive or old. • By the time a young person is 17 years old, they have received over 250,000 commercial messages through the media. • 69% of girls in one study said that magazine models influence their idea of a perfect body shape. • Many males are becoming insecure about their physical appearance as advertising and other media images raise the standard and idealize well- built men. • Researchers are seeing an alarming increase in obsessive weight training and the use of anabolic steroids & dietary supplements that promise bigger muscles and more stamina for lifting. • Studies are finding that boys, like girls, may turn to smoking to lose weight VIOLENCE • The Mediascope National Television Violence Study found that children are: learning aggressive attitudes and behaviors becoming desensitized to real world violence developing a fear of being victimized by violence • Many of the programs that children watch send the message that a conflict always involves a winner and a loser. • On television, perpetrators go unpunished 73% of the time. This gives the message that violence is a successful method of resolving conflicts. • 47% of all violent interactions on TV depict no harm to victims. • 58% show no pain • Only 16% of all broadcast programs show the long-term negative effects of violence. • Some Things You Should Know About Media Violence and Media Literacy • Media violence can lead to aggressive behavior in children. Over 1,000 studies confirm this link. • By age 18, the average American child will have viewed about 200,000 acts of violence on television alone. • The level of violence during Saturday morning cartoons is higher than the level of violence during prime time. There are 3 to 5 violent acts per hour in prime time, versus 20 to 25 acts per hour on Saturday morning. • Media violence is especially damaging to young children (under age 8) because they cannot easily tell the difference between real life and fantasy. Violent images on television and in movies may seem real to young children. They can be traumatized by viewing these images. • Media violence affects children by: Increasing aggressiveness and anti-social behavior. Increasing their fear of becoming victims. Making them less sensitive to violence and to victims of violence. Increasing their appetite for more violence in entertainment and in real life. • Media violence often fails to show the consequences of violence. This is especially true of cartoons, toy commercials and music videos. As a result, children learn that there are few if any repercussions for committing violent acts. • Parents can reduce the effect media violence has on children by: Limiting the amount of television children watch to 1 to 2 hours a day. Monitoring the programs children watch and restricting children's viewing of violent programs. Monitoring the music videos and films children see, as well as the music children listen to, for violent themes. Teaching children alternatives to violence. • Parents can help children develop media literacy skills by: Helping children distinguish between fantasy and reality. Teaching them that real-life violence has consequences. Watching television with children and discussing the violent acts and images that are portrayed. Ask children to think about what would happen in real life if the same type of violent act were committed. Would anyone die or go to jail? Would anyone be sad? Would the violence solve problems or create them? Asking children how they feel after watching a violent TV show, movie, or music video. Internet It's both a boon and a bane. Internet has helped man to see the other part of the world at the click of a mouse. We know what is happening everwhere- may it be any current affair, floods, earthquakes, politics, latest treatment, invention of electronic gadgets, astronomical discovery etc. Secondly, Internet has helped people to connect--emails for one-to- one interaction, blogs for expressing & discussing, groups for specialized discussion. Thirdly, it helps saving lives of people in several ways. Medical research, new drugs, organ donors, infertility treatments, unusual surgeries..we now are aware where we can go for treatment. Fourthly, business is totally dependent on internet. For any company, there are offices globally. Employees connect with each other, have video conferences, have meetings on internet. Sales and marketing is highly efficient because world is a global village. Fifth, online shopping is the in-thing now. It saves time, energy. Again, people from one part of the world can order anything from a distant place. There are many more miscellaneous benefits--tracking courier, online reservations, online examinations, online lecture classes. At the same time, internet has a long list of shortcomings too. Today there are websites which showcase pornography. Rapes, sexual abuse has increased. Kids at a very young age get exposed to things which they shouldn't be at their age. One can have multiple email addresses. People make fake addresses and misuse this independence. Kids keep on chatting with anonymous people the whole night. Their eyes are badly affected. Carpel Tunnel Syndrome is becoming too common. Medicine has now recongnized "addiction to internet" as a disease. I do not recollect the actual name given to this problem.
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