Docstoc

for_debate

Document Sample
for_debate Powered By Docstoc
					Advantages of CMS
  CMS Debate: Challenging             the
           Consensus


   Piero Tintori - TERMINALFOUR
     piero.tintori@terminalfour.com

      Stephen Pope - Eduserv
     stephen.pope@eduserv.org.uk
Agenda




     • Defining Web Content Management
       – What is a WCMS?
       – What isn’t a WCMS?

     • The key advantages of a WCMS

     • Life without a WCMS
Defining Web Content Management




     • Our definition:

        – Software automation of the tasks
          involved in publishing and
          managing content on a website

        – A system that allows users
          update content on a website
Defining Web Content Management



        – What is also WCMS?

           • Blogs – simple content
             management
           • Wiki
           • Discussion boards

        – What isn’t a WCMS?
           • A database on its own (no business
             logic)
           • Unstructured files
The key advantages of a CMS

            Stephen Pope
   [stephen.pope@eduserv.org.uk]
The Manual Edit ..



      • Someone in the company wants an
        important press release put on the web
        site.
      • Release is emailed (probably in word
        format) to the web team (or external
        company)
      • Web team have to download the original
        page from the website / create a new
        page from a template then manually
        convert the text/formatting into HTML.
      • Press release has to go live at 12
        midnight so someone has to wake up and
        upload it at 11:59pm :¬/
Workflow



     • Enforce standards

     • Editorial Control
       – Editor final approval / Preview
         content in place.
       – Version control – instant rollback
         – nothing overwritten.
Workflow



     • Publishing Control
       – Hide / Schedule / Expire / Archive

     • Quality Control
       – Compel alt tags / tidy html /
         check spelling

     • Accountability / Paper trail
Security



      • Granular role based security
        – No more ‘Pandora's Box’ –
          people only see what they are
          allowed to see.

      • Delegate Responsibility
        – Different people can be in charge
          of their own parts of the web site
          (press/events)
        – No need for everything to pass
          through the web team!
Content Delivery




      • Scheduled Publish / Archive
      • Multiple Platforms
        (Web/Mobile/RSS)
      • Multiple Languages
      • Multiple Audiences (Metadata)
      • Edit in place
      • Publish to Staging / DR / Static
      • SES URLs / Aliases
      • Snapshots for FOI requirements
Rapid Development



     • Separation of content from presentation
         – People of all skill levels involved
         – Design
         – Content Migration
         – Quick re-skinning
     • Reusable elements such as templates
       and renderings (breadcrumb / nav.
       menus)
     • Centralised Content / Documents
       (extranet / intranet) / Links – Update Once
       !
     • Security / Workflow controls
     • Modules - Probably been written before !
Maintenance



     • Rapid Updates
        – Common Interface
        – Quick to train
        – Content users in charge of their own
          content not web devs.
     • Import / Paste from office apps
     • Manage many users
     • Workflow
        – Distributed contributions
        – Rollbacks
     • Centralised document management
System Integration




      • Doesn’t all have to be out of the
        box
         – Security - Integrate with
           LDAP/Athens/Shib
         – Documents – Sharepoint /
           Central Store
         – Search Engines –
           Google/Dtsearch/Ultraseek
         – Data-Providers (XML/SQL)
         – Stats
      • Will always needs customisation
Open Standards




     • Information freely available
     • Data in XML
        – Route out
        – Minimise Migration
     • Presentation in XSLT
        – Small changes can be made by
          people with HTML knowledge
        – Not locked into custom API for
          presentation
     • XAML / SAML / XACML
  Life without a CMS

         Stephen Pope
[stephen.pope@eduserv.org.uk]
Problem Areas




     • Tedious Web Management

     • The Webmaster Bottleneck
        – “Enterprise Cut and Paste”

     • Corporate Governance

     • Reuse of Content
Tedious Web Management



     • Your spend most of your time
       making minor changes to areas
       that won’t even be appreciated by
       people

        – Fixing broken links
        – Restructuring Site Map
        – No time to work on more
          interesting features and
          developments
The Webmaster Bottleneck




     • You become the typing pool of the
       organisation
        – “Enterprise Cut and Paste”
        – Build up of frustration
           • Publishers want to publish faster
             and have control
           • Webmasters find that “Cut and
             paste” is boring work
        – Would be publishers don’t
          understand the work involved
Corporate Governance




     • “Extra bureaucracy to cover
       ourselves from complaints”
        – Version control – snap shots =
          Lots and lots of backup tapes!

        – Who signed off what… in the
          absence of an audit trail who is
          responsible?
Reuse of Content




      • If you have good content… get
        more value from it… reuse it
         – Five websites = five times the
           work
         – 5 Languages = five times the
           work excluding translation
         – Different versions of the same
           content in different places
Conclusion




      • WCMS will make you life easier…
      • Your internal publishers will be
        happier…
      • Your visitors will have up-to-date
        and consistent / accessible
        content…
Conclusion


   • CMS may change your life….

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:2
posted:8/28/2012
language:English
pages:22