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									 5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea

by: Sydney Johnston

There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to
make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use
ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the
Internet becomes more multi-media, there are many temptations thrown in our way, especially the use
of sound.

Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to
include music or even an audio product pitch, you are wise to include a command panel that will allow
the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a
potential customer is greeted with loud music as soon as they click on your page. Here's why:

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained.
Making a buying decision is serious business and you to do not want to take their attention away from
your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling.
Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers,
different connections and possibly antiquated equipment. Even worse than unwanted music is
unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are
selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you
know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not
supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is
the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music
wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a
high-speed connection, they will most likely be gone before your auction page has even loaded.

Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on
the page on your merchandise. The last thing you want to do is distract a serious buyer who might
decide to purchase. Let them find their entertainment elsewhere!

About the author:

Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an
eBay business instead of an eBay hobby.

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