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EPD_Coco_Chanel___Igor_Stravinsky

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					Coco Chanel & Igor Stravinsky

Number of people surveyed             94
Male                                25%
Female                              75%
Under 55                            72%
Over 55                             28%

Sources of Information

Word of mouth                       27%
Print reviews                       16%
Posters                             15%
Print advert                        13%
Trailer shown at cinema             13%
Internet                            11%
Cinema's own website                10%
Tube                                 7%
Other                                6%
Booklet                              5%
Radio                                3%

Baits to audience

Coco Chanel                         63%
The story appealed to me            43%
Igor Stravinsky                     31%
Fashion                             27%
The genre/type of film              20%
Invited to come by friend/partner   16%
It received good reviews             9%
Cast                                 9%
Word of mouth                        5%
Other                                4%
Interested by advertising            1%

				
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posted:8/27/2012
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