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Spanish Peaks Resort

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					Spanish Peaks Resort
  Retreat from the Ordinary!

           Brian Dolan
            Rob Salaki
          Frank J. Bruno
           Chris Joyce
          Erin Flanagan
                       History
   Founded in 2002

   Private Golf/Ski
    Community

   Old Indian Crow legend

   Abraham Lincoln
            Situation Analysis
 Second/Third     Home

 Social   Appeal for “Montana”
     Untamed west


 Escape    from Busy life to serenity
     “Get Away”
                Prospect
 Who:   Philip Vanderwall

 Where:   From Connecticut

 Why:   (same as in Situation Analysis)

 How:   Informed through Direct Mail
          Why Spanish Peaks?
   Last undeveloped western ski market

   First Entry, unspoiled Montana

   Heritage – Yellowstone National Park

   Hotness, great appeal

   Remote but not removed
              Marketing Mix
 Product


 Price


 Place


 Promotion
               Promotional Plan
                       Advertising

   Use New and Current Ads
      Magazines

      Wall Street Journal

      Painted Posters

      “Built-out” ski areas
               Sales Promotion
   General Motives

   GMC Celebrity Pro-Am Golf Tournament



                    Bottom Line
      Attraction + Awareness = Advancement
             Marketing Objective
   Past/Present                 Future

   July 2004                    Spring 2006
       80 members                   296 members


   Clubhouse Completion         Lodge Completion

   $37 mil. Infrastructure
    Improvements
       Summer 2004

				
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