NO ON 37

							NO ON 37: Coalition Against the Deceptive Food
Labeling Scheme
FOR IMMEDIATE RELEASE: August 27, 2012
Contact: Kathy Fairbanks, 1-800-331-0850 or press@noprop37.com


YES ON 37 INTERNET FUNDRAISING AD BASED ON
FEAR, NOT FACT
Unable to Win a Debate on the Merits of their Poorly-Written and
Deceptive Measure, Campaign Engages in More Fear-Mongering
Sacramento – Unable to defend their deeply-flawed and deceptive measu! re , the Yes
on 37 campaign has resorted to fear-mongering in their new 30-second internet
fundraising ad released today.

The ad, clearly a publicity stunt, ignores the overwhelming scientific evidence that
genetically engineered food is safe, and seems to have one goal: to scare consumers
about GE food and is clearly an attempt to garner attention and avoid the real and
significant flaws with their measure.

“Unable to win on the merits or to defend their seriously flawed measure, the Yes on 37
campaign continues to ignore scientific evidence and! b ase their campaign on fear-
mongering and scare tactics,” said Kathy Fairbanks, No on 37 spokeswoman. “Voters
are smart and we’re confident they’ll see through and will evaluate Prop. 37 based on
the facts, not hysteria.”

Proposition 37 would ban the sale of tens of thousands of perfectly-safe, common
grocery products only in California unless they are specially repackaged, relabeled or
made with higher cost ingredients. Prop. 37 will result in shakedown lawsuits, exempts
huge categories of foods, and will increase bureaucracy, red tape and taxpayer costs -
without providing any health or safety benefits. That’s why Prop 37 is opposed by a
broad coalition of family farmers, scientists, doctors, business, labor, taxpa! ye rs and
consumers.

Continued Fairbanks, “Clearly, Yes on 37 is feeling the heat, that’s why they are
resorting to ridiculous and illogical scare tactics. They can’t justify why their measure
was written to allow trial lawyers to file meritless claims. They can’t justify why they gave
special-interest exemptions to two-thirds the foods we eat every day, foods that can
have GE ingredients. They can’t justify why they are increasing state bureaucracy and
why their measure will raise grocery bills for California families. And they can’t justify
why their serious drafting flaws would prohibit California farmers from labeling processed
foods as natural, even foods without GE ingredients.”



The overwhelming scientific evidence has proven that foods with genetically engineered
ingredients are safe, and that requiring special labels are both unnecessary and
misleading. In fact, the National Academy of Sciences, World Health Organization, the
American Medical Association and many other venerable and independent scientific
bodies have studied genetically engineered foods and found them to be safe. In June
2012, just two months ago, adopted a policy position stating that, “There is no scientific
justification for special labeling of bioengineered foods.”

&nb! sp ;
Paid for by No on 37: Coalition Against the Deceptive Food Labeling Scheme, sponsored by Farmers, Food
Producers, and Grocers. Major funding by Monsanto Company, E.I. DuPont de Nemours & Co., Grocery
Manufacturers Association (GMA) and more than 40 food company members. For a full list of donors visit
www.NoProp37.com/donors. ● 1-800-331-0850 ● www.NoProp37.com