Benidorm 1960 The Multiplier Effect New resort is ‘discovered’ by rich tourists Locals build restaurants, bars and hotels to get income Resort is very well known from rich tourists now, easy to get to, with cheap prices due to all the Roads, rail, airports, electricity, competition – so attracts water supply – all improved to Massive numbers of tourists attract more tourists (Infrastructure) using taxes from local businesses Resort gets even bigger – so more roads, railways & services are built using More locals move to the bigger tax income resort to work in construction or for tourism jobs More tourists arrive More hotels are built Example 1 = Southsea. Why did tourism decline in Southsea? Regeneration. In door attractions because of the weather - Blue Reef Aquarium, The Pyramids Swimming Centre. New attractions aiming at a different target market – interest in naval history. Action Stations, Mary Rose Museum. New hotels – Holiday Inn Express Casino Gunwharf waterfront development. Change of name to Portsmouth – the waterfront city. New restaurants – Jamie's Italian, Brassiere Blanc Day trips rather than holidays. What about Benidorm? Problems Actions Highlight the key points on the Benidorm information sheet. Write out key points underthe following headings. 1) growth, 2) problems (social / environmental) 3) decline. 4) rejuvenation. Fold your card in half. Use each half for 1 category.
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