Read pages 89 – 97 and answer the following questions
1. What is a competitive advantage?
2. Why is it important from a marketing perspective to have a competitive advantage?
3. What is the difference between a sustainable and an unsustainable competitive advantage?
4. Complete the chart below
Type of Definition of Sustainable or Explanation for Example of a
Competitive competitive unsustainable? sustainability/lack business that may
Advantage advantage of sustainability? have this
Servicing a niche
Benefits of use