Pushti Brochure

Beyond the ordinary Beyond the realm of excellence Beyond the zenith of perfection Inspiring Spaces. Celebrating Life. 402, "Shitiratna", Panchvati Circle, Ellisbridge, Ahmedabad - 380 006, Gujarat, India. Telefax: +91 79 26562372 E-mail: info@pushti-niche.in Web: www.pushti-niche.in PUSHTI NICHE VERTICALS PVT. LTD. Pushti Niche celebrate life. Niche is the key word for us. As it permits a unique approach to diverse aspects of thought, design, execution and impression. In the realty space, we are a group of like minded professionals who bring in many years of experience to real estate, finance and project management to create a unique initiative that intends to introduce and perpetuate a holistic and levitating experience in corporate and residential environment. We earnestly aim to strike the right chord in urban living. We, at Pushti Niche appreciate the exclusiveness of each architectural and design effort. We understand the differences in business verticals and address their unique needs, examine the aspirations of each individual and his sense of aesthetics and make a sincere attempt to deliver an exclusive structural and design experience. Over a time continuum, the team members aspire to leave a high impact footprint in their domains of specialization. W e are an enterprise which inherently values space, nature, style, aesthetics ….each element blending to Pushti Niche T This motif draws its name and inspiration from Lord Krishna, the multifaceted, colorfully disposed and universally admired Hindu Deity : a driving force behind Hinduism as a way of life. He is symbolised in the logo with the lotus graphic, an integral and well known representation of the Lord and is inset in a pastel pink hue to glorify a fresh and vibrant dimension of this initiative. The word Niche draws itself from the English word itself and represents a very select and unique aspect to this venture which desires to move away from mainstream ideas and create a new paradigm in all its activities. Pushti in conjunction with Niche is the complete name and seeks to pay its obeisance to the spiritual inspiration of the group and embellishes Krishna’s acceptance of life in its most vibrant form. The venture intends to sensitize itself to creativity, the environment and core human values thereby bringing in a more positive way of life. he projects initiated by Pushti Niche are of a unique creative genre. Starting with the architecture, each project attempts to faithfully commune with nature, give credence to local climes, and validate the essence of exclusive living in functionally convenient environs. In each project to be proposed, the design elements will add to this novel approach. Interior and exterior areas will integrate seamlessly to optimize living spaces and the use of natural and sustainable materials to create a truly unique experience which is in perfect harmony with nature. We address the aspirations of the new Indian economically secure, educated and discerning socio economic class. They have the capacity and the taste to demand a different way of life. This change is also being witnessed in Indian business which has assumed a formidable global identity and is rapidly redefining itself in form, structure and approach in accordance with a newly acquired stature. We intend to celebrate this fact and enhance the elevation of the nation’s working and living spaces. Our mission is to be a high end real estate development company with distinctive standards of professionalism, ethics and consumer sensitivity. We extend our services through four clearly defined business verticals - Ideas, Themes and Concepts - Project Implementation & Management - Mergers & Acquisitions - Real Estate Marketing & Research Real Estate in India and Gujarat VISION To consciously redefine the realty space with unique and post modern architectural creations which are responsive to environmental concerns and make a qualitative and aesthetic impact on our living ambience. he Indian real estate sector has witnessed a revolution, driven by the booming economy, favourable demographics and liberalised Foreign Direct Investment (FDI) regime. Growing at a scorching, 35 per cent the realty sector is estimated to be US$ 1500 billion and is emerging as one of the most appealing investment areas for domestic as well as foreign investors. Global players have lined up investments to the tune of US$10 billion with the industry also attracting international architects and planners. Real estate is incidently the second largest employing sector in India today. This effect is felt in Gujarat too where rising income levels of a growing middle class along with increase in nuclear families, low interest rates, modern attitudes to home ownership, lower age of ownership and a change of attitude amongst the young working population from that of 'save and buy' to 'buy and repay' have all combined to boost urban housing demand. Simultaneously, the rapid growth of the Indian economy has had a cascading effect on demand for commercial property in Gujarat too, to help meet the needs of business, such as modern offices, hotels and retail shopping centers and entertainment zones. The real estate outlay for Gujarat could be well over US$ 35 billion. Real estate has been instrumental in India emerging as the top destination in Asia (excluding Japan) in attracting private equity investments in recent years. In fact, Real estate accounted for 26 per cent of total value of private equity investments, with 32 deals valued at US$ 2.6 billion. According to industry estimates, another US$ 10-20 billion would pour into the sector in near future. And yet, many perceive this as just the tip of the iceberg. With significant investment opportunities emerging in this industry, a large number of international real estate players are focusing on India. Today ‘Infrastructure’ is the buzz word in India. T MISSION To create a niche as a creative force in redefining the fundamentals of living and commercial space through unique design and engineering initiatives. To harmonise the life-space relationship in an environment friendly manner. To play a constructive role in creating a socially responsible and eco sensitive society. VALUES Innovation and creativity Quality, integrity and reliability Teamwork Customer Delight Transparency Ideas, Themes and Concepts At Pushti Niche, we believe, that ‘going green’ is the driving force which will impact all future realty initiatives. We have sensitised our organisation to the environment and appreciate that resources are depleting and finite, which makes it imperative for us to spread a green message through our creative contributions to society. We are making a conscious effort to ensure that we leave behind a legacy which will be valued by future generations and in our endeavour to be faithful to key environmental concerns, as designers and developers, we are calling for environmentally friendly material and energy efficient products, which address these concerns and facilitates the sustenance of a green society. Pushti Niche intends to forcefully comply with the responsibility to build environmentally-sound structures. We firmly believe that by doing so we not only sustain the global environment, but also improve our local environment. his is a core unit of the enterprise driven by a team of creative professionals specializing in architecture, design and graphics with a distinctive sense of aesthetics enabling them to consistently think of niche ideas and themes pertaining to the realty sector. A thorough understanding of the rapidly changing architectural skyline, they are sensitized to environmental issues and innovative materials which allows them to initiate concepts which are unique and stimulating in their own right. This team will also be responsible for carrying ideas from the incubation to the execution stage. They will functionalise a different operative and qualitative flow chart and this systemic introduction could be the key differentiator in attracting collaborative assignments with other companies on a joint venture or special purpose vehicle basis. The increasing popularity of intelligent homes today is redefining buyer tastes and preferences in the Indian residential landscape. While examining theses trends closely, we intend to be proactive in responding to the modern requirements of safety, convenience and functionality. This process will also be instrumental in bringing in smart home technologies too. This vertical will be the nucleus of the entire organization and will provide a distinctive edge through ideas, themes and concepts for niche projects and their subsequent market driven initiatives. T Project Implementation and Management I n order to extend the organisation’s qualitative edge in the local geography, this vertical will offer it’s services to undertake premium third party projects for medium and big ticket corporates with niche ideas and this would be a key revenue generating activity. While the projects may be in-house or contractual in nature, a distinctive niche element will drive the selection of these projects, based on which the team will oversee construction, property development, landscaping and beautification. It may extend services to areas such as planning to improve the project fundamentals. Our talented creative team could also facilitate architectural and designing services to the principal entities and cobranding partners of this project. The projects may be accepted on revenue sharing basis and will be driven selectively. Land Research and Acquisition One of the key functions of a professionally driven real estate firm is the ability to smoothly acquire and develop land. We work with an in-house team of experts who have acquired the ability to deal in land acquisition processes for many years. We have acquired considerable expertise and a deep understanding of the market by analysing risks, facilitating governmental and bureaucratic liaisoning and ensuring quick decisions. It is through this responsive approach that we intend to enhance our inbuilt capabilities to acquire land at the right location, at the right time and at the right price. A detailed research about land, it’s demand potential, project mapping, future appreciation are features which can go a long way in land acquisition. Mergers and Acquisitions eal estate initiatives in India are big ticket investments. Large investment projects necessitate professional expertise, sound financial fundamentals, reliable market information systems, extensive network and proven project management capabilities. These initiatives also demand identification of good partners and associates who can enhance the core brand value of the company through the alliance. The M & A vertical adopts a global strategy for acquisitions and takeovers through an extensive due diligence process. These alliances bring in their own brand equity and strong financial fundamentals to identify and vet funding in the real estate sector in lieu of the changing scenario in India. Besides facilitating a collaborative platform, linkages will be extensively established with national and international players such as nodal agencies and private equity players who will be vetted for their brand equity, financial fundamentals and national / international reputation. This vertical will also explore other potential opportunities in realty funding in India today. R Real Estate Marketing & Research The Team Snehal Amin - COO Over 12 years experience in construction and development Led investment of over US$ 100 million in realty space Executed multiple residential and commercial projects under his stewardship Member of management team of a leading IT SEZ This vertical focuses on developing marketing strategies for various projects and services launched by the company. We aim to design, strategise and position different projects through validated research findings presented by our real estate research team which will provide online feedback on aspects focusing on aesthetics, consumer preferences, pricing and competitive strategies prevailing across the country and also use these inputs for enhancing the value propositions of the projects in the eyes of the consumer. This team may also expand its profile and revenue stream to extend real estate marketing and logistic services to international firms which need a strong and reliable associate to fructify their India based aspirations. Binita Amin - CCO Fashion Designer from NIFT Proficiency in theme based niche creativity Self employed professional running a prominent fashion line Sanjay Akruwala - CFO A prominent Chartered Accoutant and a leading practitioner for over 22 years Broadbased experience in corporate restructuring, project finance, taxation planning, financial management and allied laws Vipool Shah - Design Consultants 30 years of architectural practice Has handled various regional, national and international architectural & interior design assignments Extensively involved in working towards green and energy efficient buildings Atul Chakravarty - Creative Consultant Running a leading design studio for over 17 years Closely involved and sensitized to contribute creative solutions to enhance design & eco impact

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