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FY10-VPUA-BudgetReqOverview

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					                                                                                       FY 2010 Budget Request Overview
DIVISION University Advancement
    VP   Marjie French

FY 2010 Permanent Budget Augmentation Requests (in priority order)
In Critical Need
            Order   DESCRIPTION                                  AMOUNT             REQUEST CATEGORY               STRATEGIC INITIATIVE                              STRATEGY PHASE
                    Marketing Budget (Research,
                    Communications, Consulting, Contingency,
                    M&O) exclusive of existing advertising
               1    budget                                       $ 200,000.00       Connected to a tactical plan   Expanding Resources and Infrastructure                   2         1
                    Personnel - Marketing Manager & personnel
               2    reallocation                                 $  53,000.00       Connected to a tactical plan   Expanding Resources and Infrastructure                   2         1
               3    Planned Giving Program                       $  20,000.00       Connected to a tactical plan   Expanding Resources and Infrastructure                   2         1
               4    Annual Giving Program                        $  35,233.00       Connected to a tactical plan   Expanding Resources and Infrastructure                   2         1
               5    Development Coordinator and Training Program $  55,000.00       Connected to a tactical plan   Expanding Resources and Infrastructure                   3         2
               6    Personnel Expense - Cover Deficit            $  10,000.00       Unfunded mandatory cost        Expanding Resources and Infrastructure                   3         2
                                                           TOTAL $ 373,233.00


FY 2010 One Time Budget Requests (in priority order)
In Critical Need
            Order   DESCRIPTION                                   AMOUNT            REQUEST CATEGORY               STRATEGIC INITIATIVE                              STRATEGY PHASE

                 Marketing Budget (Research,
               1 Communications, Consulting, Contingency)         $   250,000.00 Connected to a tactical plan      Expanding Resources and Infrastructure                   2         1
                 Annual Giving Program: Equipment and
                 licenses, Pursuant e-technology, marketing
               2 and direct mail                                  $    94,750.00 Connected to a tactical plan      Expanding Resources and Infrastructure                   2         1
                 Blackbaud Passport (training for staff in Gift
                 Admin, Database, school based users and
               3 admin.)                                          $    22,000.00 Connected to a tactical plan      Expanding Resources and Infrastructure                   2         1
               4 Sombrilla Society collateral                     $    12,000.00 Connected to a tactical plan      Expanding Resources and Infrastructure                   2         1
               5 Pursuant Video: Engaging Alumni                  $     7,000.00 Connected to a tactical plan      Serving the Public through Community Engagement          1         1
                                                          TOTAL   $   385,750.00




                                                                                               Page 1 of 2         Connected to a tactical plan
                                                                                                                   Unfunded mandatory cost
              Service requirement



              Enriching Eductnl Experience to Enable Student Success
              Serving Society thru Creativity, Research & Innovations
              Promoting Access and Affordability
              Serving the Public through Community Engagement
              Expanding Resources and Infrastructure




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