User Engagement, a key factor in developing a successful website by CDAADigital

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									User Engagement, a key factor in developing a successful
website
Written by: Danielle Tessari, 01/08/2012 14:54

Companies are constantly looking for ways to find unique propositions which will appeal and engage its target
audience. What starts with an interaction can become engagement, and ultimately lead to brand loyalty. User
engagement is a key factor in the success of a website according to Mark Burge, Creative Lead at digital agency
CDAA.

“Great design and functionality are essential for the success of a website. One of our key objectives is ensuring
that the user engagement experience is spot on.” Said Burge who recently completed a project with Beaumont
Tiles that included an interactive quiz to match personality types with decorating choices.

“Whatstyleami.com.au pulls together knowledge from interior designers, psychologists and colour consultants
to effectively provide visitors with a virtual interior designer. The very visual, interactive format is the epitome
of user engagement. “

Alyce Capurso, Brand Manager at Beaumont Tiles agrees. “We wanted to take a quantum leap from our last
website and to bring in a level of interactivity. Whatsyleami.com.au was a great experience to put together
with a very impressive design and development solution. The result has been an outstanding response from
customers.”

The site is the centre of a marketing campaign focussed on generating customer interaction and building
Beaumont Tiles’ relationship with their audience. Beaumont Tiles turned to CDAA when they needed an
effective and creative website guaranteed to engage their audience.

Burge added “Coming up with creative solutions for our clients is what we do. Our company motto is
‘improving the web’ which is what we’ve done here for Beaumont Tiles and their customers.”

CDAA is a digital agency in Melbourne, Adelaide and Sydney providing website design, development and digital
marketing solutions for clients across Australia.

								
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