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CDAA leads the field for website development for health insurance providers

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Leading Adelaide digital agency CDAA has presented on the importance of developing a user centric online member services to the HAMBS August User Group Conference.

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									CDAA leads the field for website development for health
insurance providers
Written by: Danielle Tessari, 24/08/2012 12:21




Leading Adelaide digital agency CDAA has presented on the importance of developing a user centric online
member services to the HAMBS August User Group Conference.

The conference brought together representatives from HAMBS community of health funds from across
Australia to discuss software and information technology solutions for the private health insurance industry.

Gerard O’Connor CEO of CDAA said “We were asked to present by the conference organisers and thought it
was a great opportunity to talk to health fund business leaders on the importance of developing their websites
with their members in the front of their minds.”

CDAA have a long history of working with HAMBS and have previously provided online solutions to a number
of health insurance providers.

Danielle Tessari, Digital Marketing Strategist at CDAA talked to the group about how the CDAA team designed
and developed the St Luke’s Health website.

“Our team of designers, application developers and digital marketers worked together to create a cohesive
website for St Luke’s Health which instils trust and credibility the moment you land on the home page. The site
engages the user with strong calls to action and leads them seamlessly through to other areas of the site.”

CDAA said the key message of the presentation was for the health funds to realise how developing a strong
online presence could help them to achieve their business goals.

“Shaw Reid, CIO of St Luke’s Health has told us that the website we created for them paid for itself within one
week through new membership sign ups. That’s the kind of success and return on investment we like to hear
about.”

CDAA, a digital agency based in Adelaide with offices in Melbourne and Sydney are DotNetNuke Gold Partners
and provide website design, development and digital marketing solutions for clients across Australia.

								
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