Twitter for Business

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							Twittering in Class and Beyond

           G. Snyder




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              Getting Started
1. Use a handle
   similar to your
   real name.
2. Upload a
   picture.
3. Include your real
   name, location,
   bio, webpage,
   etc.


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                    Once you’re setup
Post your updates
here (140
character limit).


Your latest post.



Your friends
updates.




                                        .ORG
  Following/Follower
  numbers.


      Recent posts
      mentioning you.
      Direct messages to
      you.
      Posts you’ve marked
      as favorites.

  Twitter Search.
  Trending Topics.




etc



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Some Definitions



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tweet




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                    follow
Clicking “Follow” makes you a follower!




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                       @reply
A tweet that is directed to a single person you follow that
all of your followers can see.




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        Direct Message (DM)
A direct message sent within twitter in private to another person
you follow. Other followers cannot Sort of like texting.




   * Don’t send Direct Messages to people that you aren't following
   because they can't respond back to you.
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               RT or “retweet”
Use RT to share what the people you follow post.




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                                           Tinyurl
A service that shortens URLs so they
take up fewer characters in a tweet.
 –   (Twitter automatically shortens your links to
     TinyURLs if they’re too long.)

Alternatives to TinyURL becoming
popular.
 –   Bit.ly – Shorter, & gives stats.
 –   Is.gd – Very short links.
 –   SnipURL (snurl.com)– simliar to TinyURL.




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                       Hashtags
Putting a # in front of a word (no space). Can use to search and
track.




                                                                   .ORG
                          Fail Whale




Sometimes Twitter saturates. Wait 10 seconds or so and it usually goes away!

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                                            2
              Some Twittlingo
• tweetup
   – gathering at a local restaurant or watering hole,
     everyone is invited
• tweeps or tweeple
   – your twitter friends
• twebinar
   – webinar utilizing twitterspace
• twestival
   – a charity event promoted via Twitter
• just add “tw”
   – ???
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                                1
               A Few Tips
1.   Talk first, follow later
2.   Start with friends, expand slowly
3.   Don’t bother going “private”
4.   Post consistently and you’ll get it.




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                                           1
What should you write about?
1.   News in your business/industry.
2.   Helpful tips.
3.   Links to your new blog posts.
4.   What’s going on in your life (with
     caution).



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                                  1
     Try to avoid writing about
1.   What you ate for lunch.
2.   Politics
3.   Your travel schedule.
4.   “Figuring out Twitter”




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How do you find people to follow?
1. Find People by name on Twitter.
2. Find people using keywords, location, interests,
   etc.
3. Find people on other networks (Gmail, Yahoo,
   Hotmail, MSN, and AOL for now).
4. Look for common interests using sites like
   WeFollow.com
5. Look at your friends’ friends.

For “how to” details see: http://help.twitter.com/forums/10711/entries/14022

                                                                               .ORG
Who Should You Follow Back?
                That is up to you…. Set
                your basic criteria and then
                decide on individual basis.




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                                1
Twitter & Professional Growth
•   referrals
•   community
•   networking
•   commerce
•   knowledge
•   serendipity

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Referrals




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Community




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Community




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Community




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Networking




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Commerce




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Knowledge




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Serendipity




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Twitter and Fun Stuff




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                            2
               Important
•   Spam is just as annoying on Twitter.
•   Use direct messages with care.
•   Remember to be respectful and smart.
•   Twitter is not instant messaging.




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                                      2
           Twitter can be...
• a cost-effective (free) option to accentuate
  existing messages;
• a broadcasting tool to announce relevant
  information to specific audiences;
• and a (brief) conversational tool to
  appropriately respond to relevant inquiries
  and follow-up questions or comments.


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                                       2
         Two Twitter Types
Broadcaster
• useful if audience       Conversationalist
  knows what they are
  getting                  • provides a "voice"
                           seen as an authority and
• another way to push      source
  information
                           •ROE - return on
• works best if you have   engagement a way to
  good information to      interact with those
  give                     interested in topic
• could fill a need from
  specific area or topic

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Some Twitter Apps




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                               Twitscoop




[ http://www.twitscoop.com ]               .ORG
                               Tweetdeck




[ http://www.tweetdeck.com ]
                                           .ORG
                          Twhirl




[http://www.twhirl.org]            .ORG
                           twitpic
sharing photos via Twitter, people love photos (now famous example)




[http://twitpic.com]                                                  .ORG
   iPhone and iPod touch - Echofon




http://echofon.com/              .ORG
     twellow




http://www.twellow.com/   .ORG
                  WeFollow




http://wefollow.com
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TwitterBar




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Twitter In Your Classroom




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 You can also integrate your
Twitter feed, YouTube Videos,
etc into your Facebook, Blog,
    FriendFeed, etc……..


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                    Yammer




https://www.yammer.com/

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      References Used With Permission

1.   The Twitter Tutorial, David Griner,
     http://www.slideshare.net/Griner
2.   Intro To Twitter, Rosalyn Lemieux,
     http://www.slideshare.net/rozlemieux
3.   The Nuts and Bolts of Twitter, Richie Escovedo and
     Terry Morawski, http://www.slideshare.net/rescovedo




                                                           .ORG
                             Contact:
Gordon F. Snyder Jr
Executive Director, National Center for Information and Communications Technologies
a Division of Springfield Technical Community College
1 Armory Square
Springfield, MA 01105
413-755-6550
www.ictcenter.org

Read my blog at: http://ictcenter.blogspot.com
Join me on Twitter: http://twitter.com/gsnyder
Friend me on Facebook: http://www.facebook.com/people/Gordon-F-Snyder-Jr/800879375
Connect on LinkedIn: http://www.linkedin.com/in/gordonfsnyder
Friendfeed: http://friendfeed.com/gsnyder



Download Mike Q and my podcasts at: http://gsnyder.libsyn.com/

Podcasts also available on iTunes!




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