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					PROMOTING SUSTAINABLE SOCIAL AND ECONOMIC
 DEVELOPMENT IN BRAZIL THROUGH INNOVATIVE
               MECHANISMS


                Jennifer Adams
          USAID/Brazil Mission Director


                  Salvador, BA
                   April 2008
USAID – U.S. Agency for International Development

 Independent U.S.G. agency, created in 1961
 Implements humanitarian assistance, and sustainable social
  and economic development programs
 Works in partnership with NGOs, public and private sector
 In Brazil, USAID addresses global impact issues in the areas
  of: Energy, Environment, Health, Youth Employment, Trafficking
  in Persons, Micro and Small Enterprises, and Corporate Social
  Responsibility
 Works to strengthen the strategic relation Brazil-U.S. by
  forging partnerships; sharing good practices; and developing
  sustainable and innovative mechanisms
Global Development Alliance - GDA

 Mechanism for creating strategic
  alliances
 Align public and private sectors
  interests with USAID’s strategic
  development objectives
 Combines the strengths,
  capabilities, skills and resources
  from each partner to create
  sustainable solutions
 Example of a GDA project in Latin America

 Entra 21
  Entra 21 is a $ 25 million public-private
  alliance among USAID, the Inter-
  American Development Bank's
  Multilateral Investment Fund, the
  International Youth Foundation and
  several technology companies including
  Cisco Systems, Lucent Technologies
  and Microsoft.
  This alliance is co-financing 40 locally
  conceived and executed projects to train
  12,000 youth, from 20 countries in Latin
  America, in skills related to information
  and communication technology.
Example of a GDA project in Brazil

 Responsible Sourcing Partnership Project
  USAID partnered TransFair USA, Café Bom Dia, and Wal-Mart
  in a three-year, $1.9 million public-private agreement to promote
  sustainable economic growth in Brazil by supporting farmers
  producing Fair Trade and Organic Certified coffee and
  cooperatives with technical and trade-related training, and
  infrastructure investment.
Development Credit Authority – DCA

 Credit Guarantee mechanism
 How it works:
    Improves access to local private capital
    Risk is shared to encourage lending - cover up to 50% of a
     lender’s risk in providing financing
    Uses credit for the development of sustainable and
     profitable social economic activities
    Resources are maximized - Resources can leverage up to
     25 times the per-dollar-impact
Example of a DCA project in Peru

 USAID has set up loan portfolio guarantees with three financial
  institutions to improve access to credit for Peru’s smaller
  enterprises, especially those focused on alternative
  development. The guarantees are intended to diminish the risk
  financial institutions perceive in lending to agribusinesses and
  promote longer-term lending to microenterprises. In total, the
  three guarantees cover up to US$7 million, encouraging the
  financial institutions to lend in targeted geographic areas and to
  improve lending in rural areas - especially for the agro-industrial
  sector. Nearly 1,000 loans have already been made, supporting
  local microenterprises.
The Corporate Social Responsibility Initiative
 Launched by U.S. Ambassador Sobel in October 2006

 Partnership among U.S. Mission in Brazil (Embassy + USAID),
the American Chamber of Commerce and 30 U.S. companies
(group has expanded over 60 companies)

 Objectives:
           - Improve visibility
           - Promote partnerships
           - Share good practices
Mission Statement and Group Identity

    “Strengthen public and private alliances to optimize and
    enhance US CSR investments in Brazil towards sustainably
    achieving the Millennium Development Goals.”
Results
 Several partnerships established

– U.S. Brazil Higher Education Partnership
(Ford and Microsoft)

– CSR Challenge Fund
(Microsoft, Dow, Fedex and Accenture interested)

– Responsible Sourcing
(Wal-Mart/Sam’s Club and Café Bom Dia)

– Education
(IBM, Intel, Microsoft, and Sun Microsystems)

– Youth Ambassadors Program
Results

   Increased visibility
   Group identity (+Unidos roughly translated as “more united”)
–   CSR workshops (Jeffrey Sachs and Ray Chambers)
–   Volunteer week October 1-5, 2007 (Theme: environment)
–   CSR website launched (www.embaixada-americana.org.br/csr-
    index.php)
Results
 Good practices

    1st Social Partnership Workshop of the +Unidos - May 2008

    CSR Report – being prepared by GIFE
     - The study is collecting and analyzing information on the
       private social investments made in 2006 and 2007 by
       48 U.S. companies that participate in the U.S.
       Embassy CSR Initiative

      -   Objectives
           - Systemize opportunities and challenges
           - Exchange information and knowledge
           - Point out trends

      -   To be released on August 2008
CSR Report

 Preliminary findings
    U.S. CSR investments cover a vast area within the country (urban
     and rural areas)
    Investments are concentrated in the areas of education, health,
     environment, and community development
    There are several opportunities for joint cooperation on similar
     projects – Cummins/Wal-Mart/Whirlpool are already cooperating
     as an outcome of the report
    Companies’ efforts to promote social transformation shall be
     boosted and multiplied after the release of the report
THANK YOU !

				
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