SEM Vs Conversion Optimization
While the name to this publish might claim that we're going to place Search Engine Marketing (search
engine marketing ) and transformation Optimisation through some kind of dirt pit-like duel , the truth is
that , like with many online providers (SEO & PPC, ORM & WebPR) these two should work together
to help you reach as well as convert your site visitors, as well as aren't really in competition.
The reason both are talked about in a "vs." context nevertheless , is that search engine marketing is
often focused on , while transformation Optimisation is actually neglected. This is a waste, as they
present 2 steps in the same process - the one will get visitors to your website , while the other
ensures that they fulfill the transformation goals you have set.
Wikipedia describes search engine marketing techniques as "a kind of Internet marketing that seeks
to promote websites by increasing their visibility searching engine results pages (SERPs)." whilst
there are a few inconsistent definitions of SEM out there , the most general one seems to include
search engine optimisation (SEO), pay per click and compensated inclusion since the ways in which
this particular visibility is actually achieved.
Pay for each Click (pay per click ) advertising is really a paid for spot on the search engine outcomes
page. Compensated inclusion is the procedure of paying the search engines to spider your site more
regularly , thereby ensuring that your site will show up in the SERPS. (it should be noted that paid
inclusion is a rather contentious practice not really offered by most search engines like google ).
SEM, in its paid as well as organic forms , can therefore get people to your site, however to complete
the loop and also have these visits result in a concrete result, you need to understand and implement
the process of transformation Optimisation.
Conversion Optimisation is the procedure of maximising the number of website visitors that total a
preferred objective. REgardless of whether your goal would be to sign people up to your own
newsletter, have them contact you for your company , or simply comment on one of your blog posts ,
tweaking elements of your site can maximise exactly how successfully you meet these types of goals.
Once they have arrived on your website page they will quickly navigate away from it if the info isn't
relevant to their research , or it's tough to find what they need. The seo you've committed to should
ensure that the website landing page is relevant, but it's with transformation Optimisation that you can
refine your own webpage components to be eminently usable, keep visitors on your site and place
your transformation goals being an easy concern.
Original posted on GottaQuirk on 24/06/2008.
SEO in Costa Rica