African Sunlight_SWOT

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					SWOT Analyzer for Distributor Application.
Please complete the questionnaire (all tabs) and return it to: distributor@afr
The SWOT (Strength , Weakness, Opportunity, and Threats) Analyzer is a framework to think about your business
Analyzer is also a calculator providing a means of evaluating the relative strength of you business.

Instructions:
       For each Tab use the dropdown (blue response column) to answer each question as per the scale. Once
you score in the Baseline Tab and suggestions for improvement on in the Recommendations Tab. The revisit e
the radar charts for common issues .

Develop an action plan to address deficiencies in you business model.
 : distributor@africansunlight.com
hink about your business from a holistic perspective. The



n as per the scale. Once you have completed all four tabs revise
ations Tab. The revisit each individual SWOT Tab and examine
                                                              Strength Rating



                                             Competence
                                    Cost/Price 2      Competitive Skill
                           Technical Skills   1.5        Experience Curve
                                                1
                          Management          0.5          Financial Resources
                                                0
                  Product Development                       Reputation

                 Marketing Effectiveness                               Market Leadership
                      Proprietary Technology                     Organizational Design
                            Competititve Pressure            Economies of Scale




QID     Question                                            Response
        We
SQ-001-01 have a high level of competence                   Neither Agree or Disagree
        We
SQ-001-02 have competitive skill                            Neither Agree or Disagree
        We
SQ-001-03 are ahead on the experience curve                 Neither Agree or Disagree
        We
SQ-001-04 have adequate finance resources                   Neither Agree or Disagree
        We
SQ-001-05 have a good reputation with buyers                Neither Agree or Disagree
        We
SQ-001-06 are an acknowledged market leader                 Neither Agree or Disagree
        We
SQ-001-07 have well-conceived functional areas              Neither Agree or Disagree
        We
SQ-001-08 have access to economies of scale                 Neither Agree or Disagree
        We                                                  Neither
SQ-001-09 are somewhat insolated from strong competitive pressures Agree or Disagree
        We
SQ-001-10 have proprietary technology                       Neither Agree or Disagree
        We                                                  Neither Agree or Disagree
SQ-001-11 have better advertising campaigns than the competition
        We
SQ-001-12 are good at creating new products                 Neither Agree or Disagree
        We
SQ-001-13 have strong management                            Neither Agree or Disagree
        We
SQ-001-14 have superior /technological/technical skills     Neither Agree or Disagree
        We
SQ-001-15 have a cost/price advantage                       Neither Agree or Disagree
        Total
etitive Skill
xperience Curve

 Financial Resources
                                     Strength Rating
 Reputation

Market Leadership
anizational Design
es of Scale




         DisagreeNeither Agree                     Category
                                     Strength Rating
               0        1        0               2 Competence
               0        1        0               2 Competitive Skill
               0        1        0               2 Experience Curve
               0        1        0               2 Financial Resources
               0        1        0               2 Reputation
               0        1        0               2 Market Leadership
               0        1        0               2 Organizational Design
               0        1        0               2 Economies of Scale
               0        1        0               2 Competititve Pressure
               0        1        0               2 Proprietary Technology
               0        1        0               2 Marketing Effectiveness
               0        1        0               2 Product Development
               0        1        0               2 Management
               0        1        0               2 Technical Skills
               0        1        0               2 Cost/Price
               0      15         0              30
           SCALE
           Disagree
           Neither Agree or Disagree
           Agree




onal Design

ve Pressure
y Technology
 Effectiveness
evelopment
                                                                           Weakness Rating



                                                                  Strategy
                                                                  2
                                                Profitability                   Facilities
                                                                1.5
                                    Cost Structure                                     Management
                                                                   1
                                                                0.5
                         Financial Resources                                                 Key Competencies
                                                                   0

                                Marketing Skills                                          Strategy Implementation


                                        Market Image                                Internal Operations
                                         Product/Service Line                R&D




QID         Question                                                          Response
SQ-001-31   We have no clear strategic direction                              Neither Agree or Disagree
SQ-001-32   Our facilities are obsolete                                       Neither Agree or Disagree
SQ-001-33   We are lacking managerial depth and talent                        Neither Agree or Disagree
SQ-001-34   We are missing key skills or competencies                         Neither Agree or Disagree
SQ-001-35   We have a poor track record in implementing strategy              Neither Agree or Disagree
SQ-001-36   We are plagued with internal operating problems                   Neither Agree or Disagree
SQ-001-37   We are falling behind on Research & Development                   Neither Agree or Disagree
SQ-001-38   We have a narrow product line                                     Neither Agree or Disagree
SQ-001-39   We have a weak market image                                       Neither Agree or Disagree
SQ-001-40   We have below average marketing skills                            Neither Agree or Disagree
SQ-001-41   We are unable to finance needed strategy changes                  Neither Agree or Disagree
SQ-001-42   We have higher overall costs relative to our key competitors      Neither Agree or Disagree
SQ-001-43   We have subpar profitability                                      Neither Agree or Disagree
            Total
Key Competencies
                                      Weakness Rating


rategy Implementation


l Operations




          Disagree Neither    Agree       Weakness Rating Category                   SCALE
                  0         1         0                  2 Strategy                  Disagree
                  0         1         0                  2 Facilities                Neither Agree or Disagree
                  0         1         0                  2 Management                Agree
                  0         1         0                  2 Key Competencies
                  0         1         0                  2 Strategy Implementation
                  0         1         0                  2 Internal Operations
                  0         1         0                  2 R&D
                  0         1         0                  2 Product/Service Line
                  0         1         0                  2 Market Image
                  0         1         0                  2 Marketing Skills
                  0         1         0                  2 Financial Resources
                  0         1         0                  2 Cost Structure
                  0         1         0                  2 Profitability
                  0        13         0                 26
                                                                                   Opportunity Rating



                                                                       Prospects
                                                                        2
                                 Regulatory Overhead                                    Markets
                                                                         1
                                                                                             Product/Service
                                     Market Growth
                                                                         0                    Enhancement


                                Rival Complacency                                          Product Line Expa

                                                   Foreign Trade                   Vertical Integration




QID         Question                                                               Response Disagree
SQ-001-34   There are additional customer groups that we could serve               Maybe            0
SQ-001-35   There are new markets or market segments to enter                      Maybe            0
SQ-001-36   We can expand our products/service line to meet customer needs         Maybe            0
SQ-001-37   We can diversify into related products                                 Maybe            0
SQ-001-38   We can control sourcing or supply activities (vertical integration)    Maybe            0
SQ-001-39   Falling trade barriers are opening foreign markets to us               Maybe            0
SQ-001-40   Our rivals are becoming complacent                                     Maybe            0
SQ-001-41   The market is growing faster than in the past                          Maybe            0
SQ-001-42   Fewer regulatory requirements will make doing business easier for us   Maybe            0
            Total                                                                                   0
unity Rating




  Product/Service
   Enhancement                                             Opportunity Rating

Product Line Expansion

al Integration




         Neither       Agree       Opportunity Rating    Category                      SCALE
                   1           0                     2   Prospects                     No
                   1           0                     2   Markets                       Maybe
                   1           0                     2   Product/Service Enhancement   Yes
                   1           0                     2   Product Line Expansion
                   1           0                     2   Vertical Integration
                   1           0                     2   Foreign Trade
                   1           0                     2   Rival Complacency
                   1           0                     2   Market Growth
                   1           0                     2   Regulatory Overhead
                   9           0                    18
                                                                                    Threat Rating




                                                                  Foreign Competition
                                                                        2
                                                   Technology                             Substitute Products
                                                                          1.5

                                                                           1
                                       Entry Barriers                                            Market Growth
                                                                          0.5

                                                                           0
                                    Demographics                                                    Foreign Trade Environm



                                 Market Requirements                                          Regulatory Overhead

                                            Buyer/Supplier Power                     Business Cycle/Climate




QID         Question                                                        Response Disagree Neither
SQ-001-43   Low-cost foreign competitors are entering the market            Maybe            0        1
SQ-001-44   Sales of substitute product/services are rising                 Maybe            0        1
SQ-001-45   The market is growing more slowly than we expected              Maybe            0        1
            There are adverse shifts in foreign exchange rates and/or
SQ-001-46   trade policies                                                  Maybe            0          1
SQ-001-47   Regulatory requirements are becoming onerous                    Maybe            0          1
            We are vulnerable to changes in the business cycle or to
SQ-001-48   recessions                                                      Maybe            0          1
            Our customers and/or suppliers are enjoying growing
SQ-001-49   bargaining power                                                Maybe            0          1
            Buyer's needs and tastes are changing in directions that
SQ-001-50   point away from our current expertise                           Maybe            0          1
            Demographic changes are having a negative impact on
SQ-001-51   business                                                        Maybe            0          1

SQ-001-52 It's easy to enter this industry (very low barriers to entry)     Maybe            0          1
          Technology could change this industry with little or no
SQ-001-53 warning                                                           Maybe            0          1
          Total                                                                              0         11
stitute Products


   Market Growth


                                                    Threat Rating
    Foreign Trade Environment



Regulatory Overhead

Cycle/Climate




           Agree       Threat Rating      Category                    SCALE
                   0                    2 Foreign Competition         No
                   0                    2 Substitute Products         Maybe
                   0                    2 Market Growth               Yes

                   0                    2 Foreign Trade Environment
                   0                    2 Regulatory Overhead

                   0                    2 Business Cycle/Climate

                   0                    2 Buyer/Supplier Power

                   0                    2 Market Requirements

                   0                    2 Demographics

                   0                    2 Entry Barriers

                   0                    2 Technology
                   0                   22
                                          Strategic Baseline




                                              Total Strengths
                                                30

                                                20

                                                10

                         Total Threats           0              Total Opportunities




                                          Total Weaknesses




Total Strengths                          30

Total Opportunities                      18

Total Strenght and Opportunity           48


Strategic Baseline                       0
Total Opportunities                       SWOT




           Total Strengths                       30
           Total Opportunities                   18
           Total Weaknesses                      26
           Total Threats                         22




           Total Weaknesses                      26

           Total Threats                         22

           Total Weaknesses and Threats          48
Recommendations
Identify critical and core competencies needed for business and develop

Reduce cycle time and increase learning to accelerate experience curve or acquire experience staff in key areas
Develop financial strategies to acquire needed funding for operating capital and/or expansion
Identify key factors effecting business reputation and develop a mitigation plan to address as well as exploit
advantages
Develop strategic & tactical plans to focus on becoming a market leader in one area and execute
Analyze organizational/functional design for efficiency and effectiveness
Develop strategies to create economies of scale for key product/service offerings
Develop strategies to differentiate product/service, sales or distribution to create protected markets
Determine if patent, copyright and trade secret intellectual property is, can and should developed
Perform a Marketing Audit and Benchmark leading competitor to determine efficiency and effectiveness
Develop and manage a formal ideation and innovation process
Develop or acquire management skills
Develop or acquire technical skills
Develop strategies to improve economies of scale, profit margins and efficiencies
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Compensation Strategies
Identify critical and core competencies needed for business and develop

Reduce cycle time and increase learning to accelerate experience curve or acquire experience staff in key areas
Develop financial strategies to acquire needed funding for operating capital and/or expansion
Identify key factors effecting business reputation and develop a mitigation plan to address as well as exploit
advantages
Develop strategic & tactical plans to focus on becoming a market leader in one area and execute
Analyze organizational/functional design for efficiency and effectiveness
Develop strategies to create economies of scale for key product/service offerings
Develop strategies to differentiate product/service, sales or distribution to create protected markets
Determine if patent, copyright and trade secret intellectual property is, can and should developed
Perform a Marketing Audit and Benchmark leading competitor to determine efficiency and effectiveness
Develop and manage a formal ideation and innovation process
Develop or acquire management skills
Develop or acquire technical skills
Develop strategies to improve economies of scale, profit margins and efficiencies

				
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posted:8/26/2012
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