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					                      CASE STUDY-2
          THE NEW-PRODUCTS TEAM
   (FROM CHAPTER-18 TEAM AND TEAMWORK)
This case study is basically talks about team work, that how the team
work and how conflict and the misunderstanding arise when there
any task has been given to a group especially when they all are of
same level.

These case studies basically contain four characters.

     KAREN SMITH
     BEN
     JAMES
     CHARLES
     They are basically working as a team and had been formed to
     design the market introduction of the company’s newest
     product.
     This was the first time ever the company was doing retailing a
     product. Their group was handling adverstment, promotion,
     distribution and rollout and for anything else they though.
                                PROBLEMS
         Right from the starting the team had not work well
           together.
         All four members are of same level in company (reason
           for being not working properly).
         Struggling for leadership during early meeting.

        Ben and other belief that Karen cannot be a good leader
        because she is a lady and lady can’t be a good leader.
 They were not divided for the task properly means the
  work that who has to perform which task was not being
  guided by any one.

 Most important that there was communication gap
  between members that why they were not able to do the
  task.


                       Questions

  Que1) why is Karen group having problems?

  Ans: - Karen group having problem because of following
  reasons:-
  They all belong to same level in their organization.
  They were not properly guided for the task that who is
  going to do what task.
  The team leader was not decided.
  Lack of communication among the group member’s can
  be easily seen over there.
  That is the team was less cohesive, there was lack of team
  work also they lack in coordination.

  Que2) can you use the Shea –guzzo model to give Karen a
  better idea of why the group is dysfunctional?

  Ans: -according to Shea-guzzo Group interaction
  processes are necessary for the group to transform
individual inputs into group outputs (Guzzo & Shea, 1992;
Steiner, 1972) such as innovation. In terms of the group
innovation process, they believe that group support for
innovation will be instrumental in transforming individual
inputs, in the form of creative ideas, into group
innovation outputs.
As we know that Karen and his group has provided the
work which is very new to them is provided marketing of
retail products so being innovative work they need to
support each other so that they can work good and
effectively.

Que3) what should Karen do now?

Ans: - Karen needs to follow these underlying steps to
make team effective working.
   They need to divide proper work to all so that each
      can support in their work.
   They should maintain and strengthen group and
      norms so they can work properly.
   They should help members to perform the task.
   Cohesiveness should be increase within the team so
      that they can work in coordination
   Guidelines should be provided for making team
      work more effectively.
   As it is a kind of self mange team so they need
      proper hierarchy in order to perform individual
      tasks.

				
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posted:8/26/2012
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