Marketing Plan

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					    Marketing Plan

Mesenieng Credit Union

         By:

 Mary Klatrihna Albert
          Business Description
   Credit union especially for PNIAN citizen
   Chartered on November 23,1965
   Non profit organization
   Formed shortly after the closing of KCCA
    (Kolonia, Consumer Cooperation
    Association).
   Former employees of KCCA given first
    priority to take part in this org.
          Business Description
   Officers were selected from the employees
    of KCCA
   It has only two employees since 2005
   7 board members & 5 credit members
   By 2008, this company brought the new
    technology
   Also increase the number of employees
   By February 2010, manager attended US
    Credit meeting in Hawaii.
             Business Mission

   Focusing on more members
   Attracting or gaining more membership
   Shares capital, returning loans, and shares
    paid it has to be on timely manner
        Marketing Objective

~ increase investment
~ to be the best credit union on Pohnpei
‫ ڐ‬turn all Pohnpeians back to them
‫ڪ‬to be able to provide services more
  attracting than what they used to be or
  what they have today
              SWOT ANALYSIS

   Strengths:
   ►only the credit union/monopoly
   ►member of the US credit union
   ►always there for customers
   Weaknesses:
   ►services cannot offers compared to BOG &
    BFSM
   ►not enough time dedicated to comp.
    development.
            Opportunities

► changing market place that coincides
 with MCU product development
► only the MCU employees getting benefit
 from the people saving with them
► the move toward employee users instead
 of professional users.
► technological changes
► avails additional services
                  Threats

● it department do not have unlimited
  budget
● status of government/lay off
● retiree---no S.S sorry we are in big trouble
● it really depends in our leadership
● expand the business product line
          Marketing Strategy
Target Market Strategy:
♥ MCU plan of business is business
♥ understanding of the market place and how will
  it resolve customers with use of their
  management.
♥ directs it’s business efforts within this island
♥ MCU will focus on the employees and non
  governmental.
            Marketing Mix

Product:
 ● create an outlet of MCU in the
  municipalities
 ● open to everybody/to non pohnpeians
 ● house to house service
 ● free delivery of loan packages
 ● open everyday M-F 8-5 as SS 8-12 or half
  day.
              Promotion

► billboards and newspaper
► internet service
► add up mix members
► need to expand the building
◊public relations
●radio cable
●word of mouth
           Place/Distribution
► located in Kolonia, the main town of Pohnpei
 State
► opposite of Budget Car Rental
     Price
► off let people open an account fee of $5.00
► up to the customers how much they want to
 spend with this credit union. People can borro
 up to $12000.
  That’s all

Any Question?

				
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posted:8/25/2012
language:English
pages:13