Pet Supplements and Nutraceutical Treats in the U.S._ 3rd Edition

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     Pet Supplements and Nutraceutical Treats in the U.S., 3rd
                           Edition
http://www.aarkstore.com/reports/Pet-Supplements-and-Nutraceutical-Treats-in-the-U-S-3rd-Edition-
12999.html

Due primarily to a downturn on the equine side of the market, sales of pet supplements and
nutraceutical treats felt the recessionary cold, but the market now appears set to track back up. Many
positive factors are at play, including Americans’ (and especially Baby Boomers’) receptiveness to
supplements in general, the expanding health needs of the aging pet population, the steady influx of
new products, growing consumer preference for natural remedies vs. pharmaceuticals, greater
availability and exposure at retail (including private labels), increasing acceptance and
recommendation of pet supplements by the veterinary community, and the relative affordability of
nutraceutical treats as a mode of “functional pampering” during the down economy. As a result, even
though formal regulatory status continues to evade pet supplements, sales are expected to reach $1.6
billion by 2015, a 27% increase from 2010.

This expanded 3rd edition of Packaged Facts’ definitive Pet Supplements and Nutraceutical Treats in
the U.S. report segments the market into two categories—supplements and nutraceutical treats (i.e.,
those containing supplements or novel botanical ingredients addressing specific health conditions,
such as glucosamine for joint health)—with a primary focus on products for dogs and cats, but also
extending to horses and other types of companion animals including birds, small mammals, and
reptiles. The report provides a forward-looking examination of the market from every angle, including
breakouts by supplement type and retail channel, analysis of the complex and evolving regulatory
situation, competitive structure and marketing trends, new product tracking, and consumer profiling.

The report also homes in on high-growth segments such as senior and natural products, emerging
ingredients, and untapped consumer demographics—such as the millions of pet owners who use
human supplements but not pet supplements and who are thus excellent future prospects. A special
feature of this new edition is proprietary survey data from Packaged Facts’ fall 2010 pet owner survey,
which charts trends in usage of OTC and veterinary-dispensed pet supplements, compared with usage
of special-purpose nutritional formula pet foods and treats.

Table of Contents :

Chapter 1: Executive Summary
      Introduction
      Market Definition
      Two Product Categories
      Two Animal Classifications
      Report Methodology
      Pet Supplement Regulation
      The National Animal Supplement Council
      The Market
      Market Size and Composition
      Figure 1-1: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal
      (Dog, Cat, Other), Equine, 2006, 2010, 2015 (in millions of dollars)
      Mass-Market Sales and Composition
      Share of Supplement Sales by Function
      Sales by Distribution Channel
      Competitive Trends
      Most Supplement Companies Focused in Pet Health
      Private Label Ramping Up, Including Online
       Nutraceutical Treats Category Continues to Spur Crossover
       Illustration 1-1: Vet’s Best—Right Bites Antioxidant Treats for Dogs
       Competition from Pet Food Marketers Positioning on Functional Ingredients
       New Product Trends
       Pet Supplement Introductions Regain Momentum
       Table 1-1: U.S. Pet Supplement Product Introductions: Records vs. SKUs, 2006-2010
       Joint/Mobility and Digestion Are Top Formulations
       Natural, High Omega Are Top Product Claims
       Precision Nutrition: Multiple Claims, Ingredient Specificity
       The Consumer
       53% of Households Keep Pets
       Use of Pet Supplements Among Dog and Cat Owners
       Figure 1-2: Use of Any Type of Supplements for Pets Among Dog vs. Cat Owners, 2010
       (percent)
       Purchasing Rates Regain Steam After Recessionary Dip
       Pet Supplement/Nutraceutical Treat Demographics

Chapter 2: Introduction
      Product Parameters
      Market Definition
      Two Product Categories
      Two Animal Classifications
      Report Methodology
      Condition-Specific Products
      Natural vs. Synthetic
      Organic
      Key Types of Supplement and Nutraceutical Treat Ingredients
      Product Regulation
      Two Legal Choices: Food or Drug
      The National Animal Supplement Council
      Product Labeling and Claims
      Scientific Advisory Committee
      Adverse Event Reporting
      NASC Implements New Rules
      NASC Honored for Efforts on Behalf of Industry
      Canadian Initiatives Could Benefit U.S. Business
      Human Supplement Regulation
      The Dietary Supplement Health and Education Act
      DSHE Remains FDA Focus, Evolves
      FDA Releases Good Manufacturing Practices
      Congress Passes Adverse Event Reports (AER) Bill
      More Regulation on the Horizon
      CRN Spearheading Self-Regulation

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