Liam DeLucia 1/18/12 8B Research Paper Coca-Cola vs. Pepsi Coca-Cola, a famous soft drink enjoyed all over the world, was invented by a pharmacist from Atlanta, Georgia. His name was John Pemberton. Pemberton, out of curiosity, created the first edition of Coca-Cola. He first created a caramel-colored liquid, and then took it to the pharmacy in which he worked to be mixed with carbonated water. He proceeded to sample the new drink to customers. After receiving positive feedback from the customers, Jacob’s Pharmacy, the pharmacy where Pemberton worked, sold the new beverage for five cents per glass. John Pemberton took the drink he had created to Frank Robinson, Pemberton’s bookkeeper. It was Robinson who gave the drink its name, Coca-Cola, and also wrote it out in his script, the same way you see today on Coca-Cola products. Pemberton died in 1888. Gaining control of the company for two thousand three hundred dollars was Asa G. Candler. Candler was also a pharmacist from Atlanta. Candler transformed the simple invention into a business. He aggressively advertised the product to help boost its popularity. By doing things like handing out coupons for free tastings and giving pharmacists items such as calendars and clocks really increased the drinks popularity. The more popular the drink became the more the business expanded. Soon there were syrup plants in Dallas, Chicago, and Los Angeles. Joseph Biedenharn was the first person to bottle Coca-Cola. Biendenhard was the first one to see that Coca-Cola was expanding and growing increasingly more popular and needed to be expressed and enjoyed in new ways. He brought the idea to Candler. Candler didn’t agree with his idea and failed to see the full potential in Coca- Cola. Five years later, two Chattanooga lawyers named Benjamin F. Thomas and Joseph B. Whitehead bought the rights to bottle and sell Coca-Cola from Candler for one dollar. As the drink grew more popular, inevitably there would be people trying to rip off the company by making copies of the drink and selling it as the original. Losing money, the Coca-Cola Company needed to find a way to stop the illegal distribution of the drink. The company decided it needed a distinct bottle to insure their customers that they were getting the real thing. The Root Glass Company from Terre Haute, Indiana won a contest hosted by the Coca-Cola Company to see who could design the best bottle. They created the signature contour bottle still used by the Coca-Cola Company today. The company was bought from Candler by Ernest Woodruff. Five years later his son, Robert Woodruff, became the president of the company. Robert Woodruff was the one who wanted to spread Coca-Cola around the world. He expanded Coca-Cola overseas and played a major role in making the Coca-Cola Company what it is today. Similar to Coca-Cola, Pepsi was also the outcome of a curious pharmacist. Caleb Bradham, a pharmacist from New Bern, North Carolina, is the inventor of Pepsi. Bradham wanted a drink that would not only satisfy his customers but also keep them coming back. Customers enjoyed the drink; they proceeded to call the drink “Brad’s Drink.” Bradham, realizing his new invention’s future, decided to start a company to handle sale of the beverage. He filed for a U.S. patent, listing the new drink as “Pepsi-Cola.” Bradham began bottling and selling Pepsi-Cola to private investors. The Pepsi-Cola Company was succeeding and progressing very well until the start of World War I. The cost to produce Pepsi-Cola immensely increased. After three struggling years the company finally went bankrupt. Pepsi’s existence however what not over yet; Charles G. Guth, the president of Loft Incorporated, a chain of fountain drink and candy stores on the east coast, decided to buy the bankrupt company. From then, Pepsi thrived on to become the business it is today.