Norka Pet Care
Loving your “babies” like You Do
Allison Scott, Pet Lover 330-384-8383
You have started a business doing pet care for people in your neighborhood and you are sending
out letters to get customers.
Some of the services you are going to offer are pet sitting and dog-walking in your neighborhood.
You may also offer yard clean-up and feeding. You can mention in the letter that you could help
them with other needs which you can talk about if they are interested.
Your target customer is people who need reliable help because of their work schedule, age,
health, or they worry that their dog can’t be alone that long and will mess up the house. People
may also need care for when they are away on vacation or visiting relatives.
Part 1 – Microsoft Word – Creating a Business Letter
You never get a second chance to make a first impression!
So, make a good first impression!
Compose and type a letter to your neighbor, Ms. Allison Andrews, at the following
Ms. Allison Andrews
1410 Glendora Road
Akron, OH 44320
Save as Pet Business –flast# in your folder. (example: Pet Business-mperkins3)
Use Buchtel’s address and phone number instead of your personal information
Follow the Business Block Style letter guidelines and sample, following margins and
formatting according to the textbook specifications on page 67.
You can use the default font of Calibri, but you need to make sure the return address and
recipient’s address are single-spaced.
Use the block format in which all elements of the letter are on the left margin. This is the
simplest to remember and is widely respected as the accepted format of a business letter.
Use proper language. This is a business letter and should therefore be business-like. Do
not use slang or contractions.
Do not worry about a letterhead at the top yet. We will do that AFTER we learn Desktop
Your letter should be 3 paragraphs:
o 1st paragraph - Identify yourself. Let the recipient get to know you.
o 2nd paragraph – Your purpose for writing, your services offered
o 3rd paragraph - Explain how the reader can respond to your letter and can reach
you. Thank the reader.
Proof your letter. This letter is the first contact people have with you.
Print, and hand the letter in.
Hint – If you’re not sure what to do, use the internet as a resource.
See the last page of this document for a sample letter.
PART 2, 3, AND 4 WILL BE DONE AFTER WE LEARN
Part 2 – Publisher
In Publisher, create a Business Card. Go to Publications for Print and select Business Card.
Name of your business
Address or location of business
An email address for your company
Your company slogan
Your letterhead and business card should have
the same design. I made different designs to
show you different examples. Sample Business Card
Part 3 – Microsoft Word
Your letter should have a letterhead at the top. This should coordinate with your business card
and have a similar look. Open the letter you wrote and add a letterhead to the top. Attach the
Business card to your letter.
Part 4 – Publisher
Your business is doing well, but you need more customers. You have decided to make a flyer to
put in your neighbor’s mailboxes.
Sophie’s Pet Sitting
Loving Your Pet the Way You Do!
3033 Smith Street Akron, OH 44333 330-384-8383
Allison Zack, Pet Lover
March 10, 2008
Ms. Kimberly Andrews
City State Zip
Dear Ms. Andrews:
This paragraph is introducing me. Blah, blah, blah. Tell about how responsible you are. Some things to mention
would be that you are a student at Buchtel, your grades, citizenship, community work, church involvement.
This paragraph is explaining what you offer. Blah, blah, blah. What services would a pet-sitter offer? When are
you available to do this job? Why are you doing this? You may mention previous jobs you have successfully held.
This paragraph is explaining how to follow up and thanking them. Blah, blah, blah. You want their business, so are
you just going to sit home and wait for them to call? Tell them how to proceed.
Whatever your name is