Alex O. Romero
Business Review september newsletter 2007
Local Groups Collaborate
on Hispanic Heritage
2007 AHCC Executive Committee Month Calendar
Sandra Leyba, CHAIR Several leaders from local education, govern-
Bank of Albuquerque ment, civic, military and business organizations
are working together to bring a greater aware-
Carlo Lucero, CHAIR-ELECT ness and appreciation of the vital role Hispanic
Sparkle Maintenance Albuquerque Hispano Chamber of Commerce and Latino Americans have played in shaping
our nation’s history and culture. This alliance
John Avila, SECRETARY
Avila Retail Development & Management 2007 Hispanic Heritage is promoting the cultural, educational, and
entertainment events and programs they are
sponsoring during Hispanic Heritage Month.
Randy Sanchez, TREASURER
Coronado Center Luncheon Successful These programs and events are designed to
recognize, honor, and provide education about
the many contributions Hispanics and Latinos
John Cordova, vICE-CHAIR The ALBUQUERQUE HISPANO of South Viet Nam from 1969-1970. have made to our community and nation.
Cordova Public Relations, Inc. CHAMBER OF COMMERCE Annual While attached to the 4th Infantry This collaboration is the first time these orga-
Hispanic Heritage Luncheon held Division, he received several citations nizations have worked together to develop a Cal-
Sherman McCorkle, vICE-CHAIR on September 13th was a rousing and was honorably discharged in 1971 endar of Events as well as promote each other’s
Technology ventures Corporation success. as an E-5. He is a founding member of activities, events and programs taking place in
The annual luncheon co-sponsored the Vietnam Veterans of New Mexico. Albuquerque during this month. A press con-
Linda Wedeen, vICE-CHAIR by Bank of the West and Albuquerque He served as the National Deputy ference announcing this collaboration, the Cal-
First Community Bank Publishing was attended by 400 Director of the Vietnam Veterans endar of Events, and the month’s activities will
business and community leaders. The Leadership Program in Washington, be held on September 12th. For more details
Ernie C’de Baca, PAST CHAIR luncheon culminated with a stirring D. C. from 1983-1985. The Secretary visit www.ahcnm.org or the websites of the fol-
PNM Resources keynote address by JOHN M. GARCIA was actively involved in the dedication lowing collaborating organizations.
Cabinet Secretary New Mexico of the National Vietnam Veterans’
2007 AHCC Board of Directors Department of Veterans’ Services. Memorial in Washington, D. C. He was Albuquerque Hispano Chamber of Commerce
Albuquerque Public Schools
John Garcia is a native New Mexican, also the State Director of the Vietnam
Steve Anaya, Fannie Mae appointed by Governor Bill Richardson Veterans of New Mexico Program. He Albuquerque Public Schools Join a School
Asociacion de Comerciantes Mexicanos
Andrew Baca, ABBA Technologies in 2003 as the first Cabinet Secretary served as a Commissioner of the New Barelas Community Development Center
Steven Becerra, The Becerra Group, LLC of the New Mexico Department of Mexico Veterans’ Service Commission Big Brothers Big Sisters
Sergio Bermudez, El Mezquite Market, LLC Veterans’ Services. Previously, he for twelve (12) years. Mr. Garcia is also City of Albuquerque
Stuart Jaramillo, Premier Wealth was President of Garcia & Associates, the former Chief Exceutive Officer for City of Albuquerque, Cultural Affairs Office
Joe M. Lujan, Manual Lujan Insurance a consulting company which he the AHCC during the mid-1980’s. CNM
Bruce McClure, Ph.D., Sandia National Laboratories started in 1995. Secretary Garcia was In addition, the luncheon celebrated COMCAST
Robert Maestas, Pepsi appointed as Deputy Chief of Staff by the unveiling of the Mendez Stamp. Consulado de Mexico
John Salazar, Rodey Dickason, Sloan, Akin & Robb Governor Bruce King and was also The commemorative U.S. Postal De Colores, Inc.
El Centro de la Raza, UNM
Carol Ann Sanchez, New Mexico MEP appointed Cabinet Secretary of the Stamp, (Mendez v. Westminster Hispanic Organization of Postal Employees
Dr. Ralph Sigala, Sigala & Associates New Mexico Economic Development School District) highlights a group Hispanic Round Table
Marty Siordia, Global Recruiters of Albuquerque, LLC Department by Governor Bruce King, of civic minded parents in California Hispanic Statement of Cooperation
Adam Trujillo, International Consulting and served in that capacity from 1994 who, in the 1940’s successfully sued to LULAC
to 1995. end segregation based on ethnicity. Mujeres de LULAC
2007 AHCC Ex-Officios Secretary Garcia is a graduate of West Hispanic Heritage Month is Kirtland Air Force Base 58th Special Operations
National Hispanic Cultural Center
Diego Gallegos Mesa High School in Albuquerque, celebrated each year from September
attended the University of Albuquerque 15 to October 15 and recognizes the Political Science Department, UNM
NEDA Business Consultants
Peter Mitchell and the Chamber Institute at Stanford numerous accomplishments and New Mexico 8 (a) and Minority Business Association
City of Albuquerque Economic Development University. Garcia was a member of the contributions to the collective culture New Mexico PTA
Ken Sanchez United States Army from 1969 to 1971, in America by Hispanics past and QWEST
City of Albuquerque City Council and served in the Central Highland present. Sandia National Laboratory
Col. Robert Suminsby South Broadway Cultural Center
State of New Mexico, Department of Labor
Kirtland Air Force Base
Eliseo “Cheo” Torres
AHCC Seeks Candidates for Board of Directors State of New Mexico, Department of Veteran Services
The Albuquerque Hispano Chamber of Commerce is seeking candidates to serve on its Board Steps Academy
University of New Mexico
US Department of Labor
Phil Bustos of Directors. Anyone interested should submit a Letter of Interest and Resume to University of New Mexico
Central New Mexico Community College Phil Castillo @ email@example.com or 1309 4th St SW, Albuquerque NM by October 12, 2007. Voices for Children
Mark Gundlach YDI
Albuquerque Convention visitors Bureau
Alan Armijo A SPECIAL PAID SUPPLEMENT TO THE NEW MEXICO BUSINESS WEEKLY SPONSORED BY:
Commissioner, Bernalillo County inside
member BJOC Class/Event Calendar . 2 Chamber News .................. 4
Opening Sponsor’s Message ............ 3 Convention &
New Members................... 3 Tourism Calendar ............... 7
PRIvILEGES (pg. 2)
2 bJoc class/ chamber event calendar www.ahcnm.org ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
16 17 18 19 20 21 22 September 11
SEPt. Outlook Outlook Comcast sponsored
Access Access El Cambio Luncheon
– Central Park Deli
8:30-2:00 8:30-2:00 8:30-2:00 8:30-2:00 11:30am – 1:30pm
9:00-2:30 918 Central Avenue SW
Albuquerque, NM 87102
23 24 25 26 27 28 29 September 13
PowerPoint PowerPoint Comcast sponsored Resume Writing Interviewing Hispanic Heritage Luncheon
11:30am – 1:30pm
9:00-3:00 9:00-2:00 Free Computer 8:30-3:00 Skills 330 Tijeras Ave. NW
9:00-2:30 Albuquerque, NM 87102
30 1 2 3 4 5 6 El Cambio Luncheon
OCt. Internet Comcast sponsored Word Word – Garrett’s Desert Inn
11:30am – 1:30pm
Search Skills Free Computer 9:30-2:00 8:30-2:00
Introduction Training 311 Old Pecos Trail
to Computers 8:30-3:00 9:00-2:30 Santa Fe, NM 87501
7 8 10 11 12 13 Please RSVP to all AHCC events at
842-9003 or email Melissa@ahcnm.org
Excel Excel Comcast sponsored PowerPoint PowerPoint
Free Computer Visit www.ahcnm.org to pay online or
8:30-3:00 8:30-2:00 9:30-2:00 8:30-2:00 download invitations.
G RAND OP
July 28, 2
ahcc sales person
of the month
Mis Quince Años Jason archuleta
3929 4th Street NW
Albuquerque, NM 87107 for the month of July 2007
Sandia Resort & Casino
3, 2007 3, 2007
AHCC Mission Statement
August 2 August 2 The AHCC is organized to promote
economic development, to enhance
economic opportunities and to
provide business and workforce
education with an emphasis on
the Hispanic and small business
community in Albuquerque and
1309 4th Street SW • Albuquerque, NM 87102
Phone: (505) 842-9003 Fax: (505) 764-9664
All content is the sole responsibility of
the Albuquerque Hispano Chamber of
Commerce. This newsletter is printed and
Mecardo Mecardo distributed in partnership with the
Sandia Resort & Casino Sandia Resort & Casino New Mexico Business Weekly.
Business Review ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
new members 3
According to the American Society for 5. Creating managerial values that under- 1. Is it legal? Will you be violating either
Quality Control, most corporate managers mine integrity. company policy, or civil law?
who were surveyed regarding ethics and man- 2. Is it fair and balanced? Are all people
agement believe they face ethical problems on involved in the decision being treated fairly
tHOSE SuRvEyED ALSO REPORtED:
a regular basis. Whether you are an owner of – in both the short and long term? Will
• They believe they and their employees
a company or a manager you are faced daily certain individuals get hurt?
should be more ethical,
with making decisions that can have ethical 3. How will I feel when it’s done? How will
• They are more ethical with their friends
ramifications. Five managerial mistakes that the decision make you feel about yourself?
than with acquaintances and strangers,
can hurt the integrity of your company are: Will you be proud of what you did? If it was
• Some lower their ethical standards to meet
1. Favoring the company’s interests over the published in the newspaper, would you feel
interests of its stakeholders: customers, good about your fiends and family reading
• Most are aware of unethical practices in Linda Wedeen
employees, the community, and the pub- it?
their companies and in their industries, Senior Vice President,
2. Rewarding behavior that violates ethical And if you are uncertain about how to pro- Strategic Marketing
• Business ethics can be influenced by man-
standards. ceed, don’t hesitate to get the advice of others First Community Bank
agement and by the company environment.
3. Creating a corporate environment that such as your attorney, or a trusted colleague. firstname.lastname@example.org
encourages separate standards of behavior Better to err on the side of conservatism, than
As a guideline, whenever you are faced with
for work and home. jeopardize your or your company’s integrity or
a tough decision, ask yourself these three
4. Allowing individuals to abuse power to reputation.
further their own interests. (adapted from Positive Leadership, Lawrence Ragan Communications)
new members as Madrid Beauty & Wellnes The UPS Store ENREGS Inc Indian Pueblo Cultural Center ARCA Poms & Associates Insurance Sandiago’s Mexican Grill
(Avon) Mary Ann Mitchell-Carr viola Otero-Bennett Ronald Solimon Assistance League of Brokers, Inc. Shred-it
of July 2007 Athena Madrid 2132 Central SE 3803 Riverview Pl NW 2401 12th Street NW Albuquerque Postal Pros, Inc. dba Documents The Employment Guide
10000 Coors Blvd. NE Albuquerque, NM 87106 Albuquerque, NM 87105 Albuquerque, NM 87104-2397 Buena vista Active Adult Southwest The World’s Most Wanted, Inc.
African American Chamber of Albuquerque, NM 87114 (505) 242-1978 (505) 831-6475 (505) 843-7270 Community Proven Products & Services, Inc. (Friends of New Mexico K-9)
Commerce of NM (505) 404-3038 Caesar’s Pets PSAv Presentation Services Thermal Coatings & Insulation
Ron Hinson USANA Health Sciences Famers Insurance-Amanda vigil 10 Years Chalita’s Chorizo Purified Water to Go New T-Mobile
PO BOX 8920 Maez Security Consultants LLC Ann Hager Agency Champion Truss, Inc. Mexico, Inc. TOTAL
Albuquerque, NM 87198 W. Dennis Maez 4108 Pentura Drive NW Amanda vigil Ray Chavez Chase Home & Estates Residence Inn by Marriott - East University of New Mexico
(505) 243-3949 2040 4th St NW Albuquerque, NM 87120 2500 Louisiana Blvd Suite 310 Ray Chavez Citi Cards Robert B. Gibson Auto Sales Inc. Cancer Center
Albuquerque, NM 87102 (505) 836-0054 Albuquerque, NM 87110 1021 Bernice Ave. SW Concentra Medical Centers Rugge, Rosales & Associates, UNM - College of Education
ATI Career Training Center (210) 771-2458 (505) 410-8011 Albuquerque, NM 87105 Convention Services of S.W., P.C. village Pizza
Kerry Ransonette Western Mechanical Heating Inc. Sanchez, Mowrer & Desiderio, Wasatch Energy
4575 San Mateo NE Suite G130 MD News Albuquerque / & AC The Ron Barron Company University of New Mexico Cornucopia, Inc. Adult Day Care P.C. Yerba, Inc.
Albuquerque, NM 87109 Santa Fe Mike Baldonado Ron Barron Student Affairs Center Sandia Peak Ski & Tramway
(505) 903-7055 Steve Payne 2452 Menual NE 322 Sierra vista Road Eliseo Torres Coronado Appraisal Services,
9104 Comanche NE Albuquerque, NM 87107 Placitas, NM 87043 Scholes Hall Room 123 Inc.
Christina Kent Day Nursery Albuquerque, NM 87111 (505) 341-4458 (505) 203-8177 Albuquerque, NM 87131 Cottonwood vision Care
Carrie Schwartz (505) 710-7417 (505) 277-0952 Country Inn & Suites
423 Third St SW Woolwarehouse / Banquet Yucca Group Country Inn & Suites
Albuquerque, NM 87102 New Mexico Tint Department Caroline McNeil 5 Years Creamland Dairies, Inc.
(505) 242-0557 Phil Sisneros Ted Garcia 1644 Columbia Dr SE Cuidando Los Ninos, Inc.
5307 4th St NW 1512 Gonzales SW Albuquerque, NM 87106 Country Inn & Suites Del Taco
Creative Consultants LLC Albuquerque, NM 87107 Albuquerque, NM 87105 (505) 242-6106 Stewart Rodier Djopar Industries
Greg Scantlen (505) 872-8468 (505) 315-3062 2601 Mulberry SE DWI Resource Center, Inc.
4410-A Hawkins St NE Albuquerque, NM 87106 El Mezquite Market, LLC
Albuquerque, NM 87109 North Western Mutual Zia Title Company of New (505) 246-9600 Factory - Express
(505) 345-7222 Stephanie Salcido Mexico
Anniversaries in Cornucopia, Inc. Adult Day Care First Security Mortgage Corp. 2007 Outstanding
2155 Louisiana NE
Albuquerque, NM 87110
4801 Lang Avenue NE Suite 100 July 2007
Jon Carlo Trujillo
Gabaldon Mortuary Inc Philanthropists
148 Naravis NW
(505) 880-9600 Albuquerque, NM 87109
(505) 266-7100 20 Years
2002 Bridge Blvd. SW
Albuquerque, NM 87105
HELP-New Mexico to be honored:
Albuquerque, NM 87107 PRIMERICA (505) 877-1310 Hematology - Oncology
(505) 235-8878 Lydia Narro American Wireless United Way of Central New Associates, P.C. Peggie Findlay
7005 Montecito Court NW Jennifer Towne Mexico Planned Parenthood of New Heritage Hotels and Resorts - Outstanding Volunteer Fundraiser
Girl Fridays Albuquerque, NM 87114 4001 San Mateo NE Suite A & B Jeanette Salazar Mexico High Desert Investment Corp.
Linda Dodson (505) 715-4515 Albuquerque, NM 87110 2340 Alamo Ave SW 2nd Floor Sandy Gonzales Hispano Chamber of Commerce HB Horn
8100 M-4 Wyoming Blvd NE (505) 880-1433 Albuquerque, NM 87106-3820 719 San Mateo NE de Las Cruces
#145 (505) 247-3671
- Outstanding Leadership
Promethean Enterprises DBA Albuquerque, NM 87108 HUB International Southwest
Albuquerque, NM 87113 The New Mexico Burn Anne Grollman, Independent (505) 265-5976 Impact Security Inc.
(505) 917-3008 Christy Moses Asssociate - AFLAC Pepsi Bottling Group Indigo Mortgage
Pamela Hurd-Knief, CFRE
1917 Truman Street NE Anne Grollman Robert Maestas Sisttemex Inc. Inn of the Mountain Gods Resort - Outstanding Fundraising Professional
Home Authority Albuquerque, NM 87110 12231 Academy Road NE 2121 Claremont NE Louis Herrera & Casino (IMG)
John Sabourin (505) 232-0433 Albuquerque, NM 87111 Albuquerque, NM 87107 1122 Central Ave SW Johnnyboards, LLC French Mortuary
6200 Coors Blvd NW (505) 259-2161 (505) 880-5022 Albuquerque, NM 87102 Klinger Constructors, LLC - Outstanding Business/Corporation
Albuquerque, NM 87120 Ronald McDonald House (505) 244-0002 La Herencia
(505) 898-9000 Charities - New Mexico Axxant Real Estate 15 Years Laguna Development Corp. Rozier and Victoria Sanchez
Sandy Mann Diane Briggs Lakota Business Enterprises, LLC
Hotel Don Fernando De Taos Creamland Dairies, Inc.
- Outstanding Family in Philanthropy
1011 Yale NE 9704 Pebble Beach Dr Landry’s Seafood House
Edward Shelton Albuquerque, NM 87106 Albuquerque, NM 87111 Howard Miller Renewals in Legacy Financial Group
PO Drawer v (505) 842-8960 P. O. Box 25067 LLAvE
Taos, NM 87571 D&J Spicy Food Inc Albuquerque, NM 87125 July 2007 Marina’s Unique Dry Cleaners National Philanthropy Day
(505) 758-4444 Sullins Allstate Agency Julian Torrez (505) 247-0721 Muniz-Rey Allstate Insurance celebrating outstanding philanthropists
Nanette Martinez 5500 Central SW Narvaez Law Firm, P.A.
La Academia de Lengua y Herrera School Buses &
ACCION New Mexico in New Mexico will be held:
407 Rio Grande NW Albuquerque, NM 87105 National Indian Council on
Cultura Airport Parking
Albuquerque, NM 87104 (505) 352-1850 Coaches, Inc. Aging
Colleen Adolph (505) 242-0446 Martin Herrera
All Washed Up, Inc.
New Mexico Business Weekly
November 16, 2007
1900 Randolph Rd SE Allegiance Staffing of Embassy Suites Hotel
Elephant Bar Restaurant 10605 Cental Ave NW New Mexico Mutual
Albuquerque, NM 87106 Albuquerque
Abel Avila Albuquerque, NM 87121
American Heart Association
New Mexico Shrine Circus Fund Albuquerque, New Mexico
(505) 563-4242 2240 Louisiana Blvd NE (505) 242-1108 Newman Lasik Specialists, LTD
American Transportation www.afp-nm.org
Albuquerque, NM 87110 Park Inn and Suites Santa Fe
(505) 884-2355 Pepsi Bottling Group
Apache Const. Co. Inc.
4 ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
Rodey Law Firm presents
Buying and Selling
Attorney Justin experience in a variety of financing struc-
Horwitz present- tures, including industrial revenue bonds,
ed the fourteenth municipal bonds and public improvement
class in the 2007 district bonds. Justin also advises clients
Business Law Course in matters related to state and federal
on Buying and securities law and corporate governance.
Selling a Business, The 2007 Business Law Course is free
on August 21st at the of charge to Chamber members. The
SBA Administrator Preston Chamber. Justin is
an Associate at the Horwitz
next class on Water and Natural
Resources, will be presented at the
Visits Albuquerque, AHCC Rodey Law Firm,
practicing in Rodey’s Business Department
in the area of public finance. He has
Chamber on Tuesday, September 25th at
9:00 a.m. Please contact the Chamber at
505-842-9003 to reserve your spot.
31 August 2007
U. S. Small Business Administration of the Patriot Express Loan Initiative that Date Topic Presented by:
Administrator Steven C. Preston visited SBA rolled out this summer to help our
Albuquerque the 29th and 30th of August returning warriors and other current and Sunny Nixon, Esq.
September 25, 2007 Water and Natural Resources
to participate as the Keynote Speaker at former military members and even spous- and Marcos Martinez, Esq.
the Third Annual Service Disabled and es of those who are eligible and widowed
Veterans’ Small Business Conference spouses of military members. He went on October 16, 2007 Construction Law Dave Bunting, Esq.
that was cosponsored by the New Mexico to emphasize his and SBA’s commitment
District of the SBA, the New Mexico to provide financing assistance to under- October 30, 2007 Condominium Law Alan Hall, Esq.
Department of Veterans’ Services and the served communities and rural areas, both
New Mexico Small Business Development targets that are broadly applicable to New
Mr. Preston attended a reception on In his keynote speech at the Service
A Business Networking Event and Mixer
the evening of the 29th co-sponsored by Disabled Veterans’ Conference, Mr. Preston
the Albuquerque Hispano Chamber of spoke at length about SBA services for the
Commerce (AHCC) and other local com- nation’s veteran and active military forces,
panies and organizations. In his remarks including Patriot Express and SBA’s par-
at that event, the Administrator reiterated ticipation in contracting opportunities. He
the Agency’s commitment to minority busi- stated, “Veterans are great small business DEtAILS
ness and explained recent changes in small owners. They’ve gotten terrific training, Place: Scalo Northern Italian Grill
Address: 3500 Central SE
business contracting rules as they apply to they are disciplined, and they understand
Time: 5:30 PM to 7:30PM
Federal Agencies and Prime Contractors what it is to sacrifice to achieve a goal” Cash Bar and Hors d’oeuvres
and the actions he has taken within the and accentuated SBA’s dedication to the
Agency to clean up the roles of small busi- small business success of our heroes as The National Society of Hispanic MBA’s
nesses and, as Mr. Preston stated, “make they transition from defending the country (NSHMBA) New Mexico Chapter will be
sure that small businesses are, indeed, the to their own business building that makes hosting a professional networking mixer at
ones getting small business contracts.” our economy strong. Scalo Northern Italian Grill on Wednesday,
Mayor Martin Chavez declared August District Director John Woosley explained September 26, 2007 from 5:30-7:30pm. Event is complimentary to attend but rsvp’s are
29 “Steven C. Preston” day and an official to Administrator Preston the strong coop- Individuals interested in learning more required.
City of Albuquerque Proclamation to that eration that exists between SBA in New about business, graduate management Please RSVP to Natalie at 842-9003
effect was presented to Mr. Preston. Mexico and the Albuquerque Hispano education, scholarships, professional or email email@example.com
On the morning of August 30, Mr. Chamber as demonstrated by the Chamber development and career services as
Preston met with approximately 30 lend- playing lead roles in two of the events the well as networking with other business Visit us at http://newmexico.nshmba.org
ers and other members of the New Mexico Administrator did while here. Mr. Preston professionals are encouraged to attend.
Small Business finance community in the very much appreciated the hospitality of NSHMBA is a 501c3 non-profit with over
Wells Fargo Board Room of the AHCC. the AHCC and stated he hopes to be able 7,000 members and 32 chapters across
He made sure all present were fully aware to return to New Mexico soon. the United States.
el the LO V E
If you’ve ever wanted to “try before you buy”, here’s your chance.
Reply now and get the New Mexico Business Weekly, free for 4 weeks.
Free 4-Week Trial Offer Get groovin’ and fax the form below, call
(505) 348-8318, or order online at http://NewMexico.bizjournals.com/FreeTrial.
Name ________________________________ Company _____________________________________
Get the New Mexico Business Weekly. Address _____________________________________________________________________________
City _____________________________________________ State _____ Zip ____________________
FREE for 4 Weeks ___________
Fax your order to: 1-866-417-9252.
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116 Central Ave. SW, Suite 202, Albuquerque, NM 87102
Business Review ALBUQUERQUE HISPANO CHAMBER OF COMMERCE 5
Email Marketing: an Effective Tool for Nonprofits
By Lynne S. Marcus basis is one of the most cost-effective ways communication with donors to get them more quickly and disseminate time-sensi-
Marcus + Company for a nonprofit to stay in touch with donors engaged and keep them engaged. In addi- tive information in minutes, not weeks or
www.marcusco.com and other constituents. Because an email tion, because the results of email market- days. Best of all, they can see the results
newsletter does not require graphic design, ing are so measurable, a nonprofit can test instantly.
According to a January 2007 report by printing, mailing services, or postage, a different approaches to find the one that Marcus + Company President Lynne
Target Analysis Group, online giving has nonprofit can send more newsletters and works best. Marcus will give a seminar on how non-
begun to account for a significant and rap- turn them around more quickly and still Every nonprofit should consider email profits can use email marketing effectively
idly growing portion of donations for many reduce the amount of money spent. marketing. It is one of the most powerful as part of their fundraising efforts next
non-profits. Unlike direct mail, however, Using email newsletters, a nonprofit marketing tools available today. It is easy, month. Here are the details:
using the Internet for donor acquisition, can successfully deliver the right message affordable, direct, actionable, and highly Seminar: Email Marketing for Nonprofits
giving, and cultivation is relatively new, whether the end goal is a donation, finding effective. By adding email marketing to the Date: October 11, 2007
Time: 8:30 AM – 9:30 AM
and there is no set of proven best practices volunteers, encouraging membership, ad- marketing mix, nonprofits can spend less Cost: $10
as there is with traditional ways of attract- vocating legislation, or even encouraging time, money, and resources than with tra- Location: Albuquerque Hispano Chamber of Commerce
ing donors. participation in events such as a walks or ditional marketing vehicles such as direct 1309 4th St. SW
Sending email newsletters on a regular runs. An email newsletter can encourage mail or print. They can also communicate RSVP: Natalie at 842-9003 or email firstname.lastname@example.org
needs assessment. Please remember to visit our website,
We know that in today’s ever-changing and most importantly, to become engaged
marketplace, it is imperative for business- in this department of the Albuquerque
es to acquire new skills and knowledge Hispano Chamber of Commerce.
sets in order to stay ahead of the game or I look forward to seeing all of those
It’s Back-to-School time for many and service. In this age of discriminating con- to even keep up. In the spirit of profes- fabulous marketing descriptions uploaded
we business folks are no exception. With sumers conducting online research, it is of sional advancement, I personally invite to your eMercadoNM Business Profiles.
that wonderful “get in the swing of things” utmost importance to have your websites you to attend one of our monthly eMerca- (Hint, hint). If you’re like me, you’ll find
energy circulating through the air right and all web-based marketing working for doNM Lunch n’ Learn Business Seminars. comfort in the routine that this time of
now, I thought it would be a good time you 24/7. eMercadoNM.com is intended These low-cost “working” lunches will pro- year offers and will settle in to the steady
to remind all AHCC Members to visit the to do just that. vide valuable and pertinent informational flow of personal and professional respon-
eMercadoNM website and check in with And on that note, how many of you have seminars from local industry experts. We sibilities with that same sense of possibil-
your Business Profile. “Get a Website” on your to-do list? Well, if offer Training and Education in the fields ity and excitement experienced by us all
Did you know that eMercadoNM. you have been meaning to do so but aren’t of Marketing, Technology, Procurement, on our first day of school.
com received a record 30,000 Visits last clear about where to go or how to begin, Business and Professional Development.
month? With that kind of traffic, it makes the solution is here. The Albuquerque Our next workshop will be held Monday, Natalie Carter
good business sense to take advantage of Hispano Chamber of Commerce, through September 24th from 1130am-1pm. Read e-Commerce Coordinator
your free promotional space. I’ve noticed the eMercadoNM department, is now more about it in this issue. Albuquerque Hispano
that many businesses have made the terri- offering reduced-rate informational and eMercadoNM exists to directly impact Chamber of Commerce
ble, and perhaps costly, mistake of leaving e-commerce website development as a local small business, our community, and email@example.com
their Business Descriptions BLANK! This service to members. Please feel free to our state by providing meaningful and 462-2234 direct
is your place to promote your product or contact me to set up an appointment and practical education, training and service.
eMercadoNM Lunch ‘n Learn Business Seminar
Public Relations: Small Business Strategies for Getting Into the Media presented by Mary Holsenbeck- PR 1on1
Most small business owners overlook level of criteria. A basic knowledge of media promotion. understand how the media works, you
an important resource for promoting media relations will greatly improve your Regardless of how difficult your PR will better be able to recognize and create
their products and services – the media. chances of getting covered in challenge appears, there are PR opportunities and utilize the power of
Many believe the media is reserved for the outlets that are important usually people who are will- the media.
large companies who are able to pay to your business. ing to listen to you as long Learn more on September 24, 2007 at
retainer fees to large PR-firms. At a minimum, you should as you deliver the right mes- the Albuquerque Hispano Chamber of
Getting media coverage is not com- know how to set PR objec- sage. Conversely, no mat- Commerce. Reserve your space today as
plicated; but, it does require strategic tives based on your desired ter how well you or your seating is limited. Cost is $15 to attend
planning and an understanding of what outcome as well as compile a media list company is doing, it will be difficult to and lunch will be provided.
reporters are looking for. Unlike adver- using your target audience. Presenting attract an audience if your message is Call Natalie at 462-2234 or email nata-
tising, media coverage has to meet a a compelling story is key to successful weak, solicitous, or off target. Once you firstname.lastname@example.org to rsvp.
Save The Date September 27, 2007
At The New Mexico Museum of Natural History & Science and LodeStar Astronomy Center
6:00 - 9:00 P.M.
1801 Mountain Road NW, Albuquerque
POWER BOOK PARTY SPONSORED BY:
Excellent marketing opportunities
available in Power Book 2008. EVENT PRODUCED BY:
Call 768.7008 today!
To register call: 505.348.8307
Or register online: newmexico.bizjournals.com/albuquerque/event/ Entertainment ★ Travel ★ Dining ★ Lifestyles
POWER BOOK SPONSORED BY:
6 Business Review
ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
SITEL and ClientLogic Unveil New
Brand and Assert Leadership Position
Business Process Outsourcing Leader Brings New
Opportunities to Associates in Albuquerque
The recently merged ClientLogic and To hear more from Dave Garner about
SITEL Corporation today unveiled a new raising the bar for the customer care
brand to communicate its commitment industry and to learn more about the
to associates and clients and usher in a Sitel brand, please click here. <www.
SATISFACTION PLUS ? new outsourced customer care business
process outsourcing (BPO) leader. As
Key elements of the new Sitel brand
By Conrad Elnes part of a new brand strategy, the com- strategy include:
STI International® pany announced it will adopt the name - A new company logo that visually
Sitel and bring to market a new Sitel bridges the best of both companies
In the recent past, business was pretty straight forward. Customers offering a broader range of opportunities and symbolizes the new Sitel’s strong
requested service; for associates, clients and customers. history and global brand leadership.
you provided it; they were happy; end of story. Today, that model has The new Sitel will employ approximate- - An executive management team with
changed dramatically. First, good technical and product knowledge are ly 1000 associates in Albuquerque, New deep expertise and a proven track
expected by customers. They now measure service quality by the way you Mexico. Together, these associates will record of success across geographies,
treat them throughout a service incident. You must provide solutions to become the benchmark for outsourced services and vertical markets.
customer needs and exhibit enough empathy to delight them at the same customer care excellence through a uni- - A new website (www.sitel.com) featur-
time. fied focus on integrity, quality and team- ing the combined company’s culture
Second, your ability to satisfy them is also assumed by customers. Since work. and core values of integrity and team-
every other service provider also strives to please them, the standards “This merger was not about combining work.
for service excellence are constantly being raised. If your service doesn’t two great companies to form one, large - A new Sitel brand video distributed to
exceed their expectations, they are six times more likely to leave you for company,” said Dave Garner, president 65,000 associates worldwide to com-
a competitor. Since loyal, long-term customers are responsible for your and CEO of the new Sitel. “The merger municate the company’s shared vision,
continued success, it’s easy to see why investing time and resources to help was about taking two great companies passion and purpose.
your staff learn how to deliver Customer Satisfaction PLUS is a wise invest- and creating the best. The new Sitel will - A quarterly Sitel newsletter for associ-
ment. For starters, you can implement the following ideas with your staff. set the industry standard for outsourced ates and clients to increase industry
customer care and re-define what it awareness and provide outsourcing
HALLMARKS OF SERvICE EXCELLENCE: means to be an outsourcing partner.” best practices, challenges and success.
Within seven seconds of encountering you in person or on the phone, Continued Garner, “Companies around
people form several clear impressions of you. Six of them are especially the world will look to the new Sitel to ABOut tHE NEW SItEL
important. manage their most valuable asset—their Sitel is a global Business Process
First, you are warm. Customers sense warmth when your smile creates customers. They will also look to the new Outsourcing (BPO) leader. Formed by
inflection (music) in your voice. Therefore, it’s important to maintain a Sitel to introduce new services that add the merger of ClientLogic and SITEL in
smile even while working with difficult people. value and identify ways to improve cus- January 2007, the new company meets
Second, your conversational skills and choice of words, will convey that tomer care beyond the bottom line. Sitel clients’ customer care and transaction
you are friendly and third, that you are enthusiastic. Customers receive a will meet and exceed these challenges in processing needs through 67,000 asso-
higher level of satisfaction when you exhibit these qualities. partnership with our clients and asso- ciates in 28 countries. The new Sitel
Fourth, empathetic people imagine themselves to be in someone else’s ciates and together we will earn the provides world-class solutions from on-
situation, understand their feelings and desires, and treat them accord- recognition and respect the outsourced shore, nearshore and offshore locations
ingly. customer care industry deserves.” across 145+ facilities throughout North
Fifth, your efforts to be helpful are perceived immediately. The way you Analysts estimate that 85% of glob- America, South America, EMEA and
answer the phone (or work with them in person) sets a helpful, reassuring al customer care functions are per- Asia Pacific. The new company’s award-
tone for customers. Since most service incidents carry either a specific or formed in-house, presenting significant winning services provide clients with
implied request for help, your initial response must always communicate BPO market growth potential as these the strategic insight, scale and diversity
helpfulness and enthusiasm, even if it isn’t your job. The following example functions are increasingly outsourced. of offerings to ensure the best return on
illustrates a helpful and enthusiastic response: According to analyst group IDC, the their customer investment. The company
Customer: “I’m not sure how to use this tool.” global customer care BPO services mar- is privately held and majority owned
You: “I’ll be happy to show you how it works.” ket is expected to grow from $51.4 billion by Canadian diversified company, Onex
Sixth, you are perceived as professional when you treat others with cour- in 2005 to $92.2 billion in 2010. Corporation.
tesy and respect. One way to show respect is to learn and use their name
correctly. Another is to maintain your poise throughout every interaction.
Introducing the tvC team!
Speaking with excellent grammar and pronunciation are also essentials.
SECREtS OF CuStOMER REtENtION:
Your staff provides Customer Satisfaction PLUS when they care enough Your technical innovation can make ing for free help to get their idea off the
to do and say the things that portray these six essential attitudes. a real difference in people’s lives all ground. Past successful presenters will
They are: over the world. Innovations from New be on hand to talk about their experience
• Warm Mexico provide new sources of energy, at forming and funding a venture-backed
• Friendly clean drinking water, help find cures technology company.
• Helpful for disease, and improve people’s lives.
• Enthusiastic Technology Ventures Corporation helps JOIN uS:
• Empathetic take innovations from idea to market- Tuesday, September 25, 2007
• Professional place. TVC will assist inventors and 11:30 a.m. to 1:30 p.m.
Customers will appreciate them and they will enjoy their careers all the entrepreneurs just like you in all the steps or 4:00 p.m. to 6:00 p.m.
more! along the way: creating great products Emcore Corporation
The Customer Satisfaction Plus training in now available in Spanish as and building successful companies…and Sandia Science & Technology Park
well. For additional information regarding Customer Satisfaction PLUS they do it for free. Come meet the team Research Road at Eubank SE
for your company, contact Vivian C. La Valley at the Albuquerque Hispano and find out what TVC can do to help
Chamber of Commerce or Rick Miera at (505) 980-8911. you create, start or grow your technology For more information,
company. TVC will be hosting an event go to www.techventures.org
for inventors and entrepreneurs look- or call 505-843-4202
Business Review ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
convention & toUrism calendar 7
general Reserved Seating Tickets $ - not yet available Advance October 6-7, 2007 October 15 - 17, 2007 at Hotel Albuquerque at Old Town in
Tickets will be available at the KiMo or thru Ticket master. Harvest Festival at the Heritage Farm. 10:00 am - 2:00 Albuquerque New Mexico For more information call Jackie
September 17-19, 2007 This performance will be recorded on video. Not suggested pm , You don’t need to leave town to visit a farm this Rayburn at (505) 565-0201 OR EMAIL www.nmehc.net
Set in Stone: A Bi-National Petroglyph Workshop, University for children. harvest weekend. Come to the Rio Grande Botanic Garden’s
of New Mexico and Petroglyph National Monument. Heritage Farm to sample the fruits, vegetables, smells, HISPANIC VETERANS DAY, September 15, 2007 held at the
For more information call 505-899-0205 or 222.nps. September 28, 2007 tastes and sounds of the fall harvest. Find out how cider is Hilton Hotel honoring the Hispanic-Americans in the Armed
gov/petr The City of Albuquerque Cultural Services Department made and sample our fresh cider pressed on-site. Docents Forces of the United States. It will focus on Hispanic military
and the Bernalillo County Parks & Recreation Department will be stationed at kitchen garden, orchard, vineyard and heroes of all conflicts and in particular will be to honor
September 28-30, 2007 presents a Battle-of-the-Bands. Performer names: to Be An- house with demonstrations and interpretive activities, crafts those living members of the Bataan Dearth March and the
Go! Downtown Arts Festival 2007 at Gold Ave In nounced. Hours are 4pm-9pm. General Admission Tickets, and games; and old-time bands will provide music. The full families of the New Mexico Congressional Medal of Honor
Downtown Albuquerque. Over 100 artists and musicians Adults $5 Children 12 and under, Free. Tickets will only harvest moon will rise over the Sandias just after 6:00 pm recipients. For more information please contact Josetta
fill Gold Avenue for three days at this outdoor arts festival! available at the KiMo Theatre Ticket Office. Phone orders, Saturday night. Bluegrass Odyssey will perform their ‘high- Rodriguez at 1-866-433-8387 or email josetta.rodriguez@
For more information call 505-243-2230 or visit www. with a credit card, will be accepted at 505- 768-3544. energy bluegrass’ music at the farmhouse. From 12:00 to state.nm.us
downtownabqcom 1:00pm, Bruce and Friends Band will be playing a variety
of traditional tunes, including Celtic, gospel and bluegrass. Set In Stone: BioNational Petroglyph Conference to be held
October 5-14, 2007 national hispanic cUltUral center Septemeber 19-21, 2007 at UNM
Albuquerque International Balloon Fiesta, Location: Balloon October 6 – 14, 2007 The National Park Service’s Petroglyph National Monument,
Fiesta Park N I-25 September 21-22, 2007 Indian Pueblo Cultural Center, Balloon Fiesta Week! which protects, preserves, and interprets one of the largest
The Albuquerque International Balloon Fiesta is a world- ¡Globalquerque! Come join us with daily Native American Artist Demonstra- concentrations of petroglyphs in the world, is the primary
renowned attraction and destination for kids of all ages. For New Mexico’s Annual Celebration of World Music and Cul- tions, Lots of Traditional Dances Performances, full weekend organizer of this event along with its partners the University
more than three decades, the first week in October brings ture will return to the NHCC in September! Our third annual of activities, Native American Food Demonstrations & Food of New Mexico and the Instituto Nacional de Antropología e
the smell of roasting chilies and the beautiful, magical mov- show will feature Planet Drumz, Koko Taylor, Baka Beyond, Booths, Cooking Show, ect.. For more information call Historia (INAH).
ing picture show of hot air balloons sailing silently through Yungchen Lhamo and many more great artists from all over 1-866-855-7902 or www.indianpueblo.org. The Binational Workshop will bring together scholars,
the crisp fall air. Guests from all over the world come to the world! Don’t miss it! www.globalquerque.com
partners, and the general public in a forum to exchange
Albuquerque to celebrate ballooning. Literally hundreds of October 10-17, 2007 ideas about cultural resources management issues regarding
balloons will be taking flight from the Balloon Fiesta Park For information call the NHCC Box Office at 505-724-4771 Fish Collecting in the Bahamas. Spend a “working vaca- the protection and preservation of petroglyphs in the
this year. For more information call 505-821-1000 or 1701 4th Street SW. 246-2261 www.abqmusic.com or tion” aboard the R/V Coral Reef II in the warm tropical Greater Southwest and Northern Mexico. Please contact
visit www.balloonfiesta.com. www.nhccnm.org waters of Bimini. You’ll be scuba diving and catching fish for Jennifer Gomez-Chavez at email@example.com for more
the Albuquerque Aquarium. (Scuba certification required.) information.
October 5-7 &12-14, 2007 The cost of the trip is $2,889 per person, not including
19th Annual Rio Grande Arts & Crafts, Under the Big Top Zoo, aqUariUm, bio parK airfare to and from Miami. For more information, please call
Tent at I-25 and Paseo del Norte. For more information call Lee Marmon’s Final Exhibit featured at Sky City Cultural
505-292-7457 or visit www.riograndefestival.com. September 22, 2007 Center
Zoo Grande Children’s Health and Wellness Fair. Saturday, Lee Marmon’s exhibit titled “Pueblo Places and Faces”
October 13, 2007
October 6-14, 2007 , 10:00am to 3:00pm The City of Albuquerque and Radio will be on exhibit at Sky City Cultural Center beginning
FREE Fishing Clinic at Tingley Beach. 10:00am to
The 36th annual Fiesta promises to provide adventure and Disney invite you to attend the annual Blue Cross Blue September 22, 2007. It will explore Mr. Marmon’s
12:00pm. Location: Tent on lawn near train station. With
excitement of r everyone. More than 700 balloons delight Shield of New Mexico Zoo Grande Children’s Health and photograph career in capturing native images among the
support from New Mexico Trout and the BioPark’s Fishing
onlookers during Mass Ascensions. Call 505-821-1000 or Wellness Fair. Learn about children’s health in a fun and Pueblo’s. Never before seen images of Acoma Pueblo will
Guide volunteers, this FREE fishing Clinic will be offered at
visit www.balloonfiesta.com. interesting way! Health and wellness stations sponsored be the highlight of the exhibit.
Tingley Beach every month on the second Saturday. Instruc-
by community organizations and businesses will be located tion may include basic fly-tying methods, fly-rod casting
October 12-14, 2007 throughout the zoo, and volunteers will be available at ac- The Society of Mexican American Engineers and Scientists
techniques, fishing etiquette, effective ‘catch and release’
Traditional Foodways Weekend, Traditional food making tivity stations near animal exhibits. From 10am to 3pm two (MAES) National conference held October 25-27, 2007 in
practices and enhancement of advanced skills. Equipment
demonstrations, model Native food programs, Pueblo House children will be admitted free with one paying adult (adult and supplies are available for use during the clinic on a first Albuquerque at the Hyatt Regency Hotel. This international
garden learning, health and wellness awareness. Event is admission is $7). Call 505-768-2000 (NM Voice/Relay or come, first served basis and are free of charge. Participants event will provide you the opportunity to explore Albu-
a partnership between the Indian Pueblo cultural Center, 711) for more information about Rio Grande Zoo facilities are welcome, however, to bring their own gear. In addition, querque the cultural center of the old southwest. The rich
National Hispanic Cultural Center and the Sky City Cultural and programs. Tingley Out fitters provides basic equipment for purchase cultural diversity of the area constantly reminds us of how
Center. Call 505-843-7270 or visit www.indianpueblo.org inside the train station. Latinos, especially those of Mexican American descent, can
September 28,2007 bring new perspectives, ideas, and strength to a workforce.
Any additional information regarding these events please Aquarium Overnight. Friday, 7:00pm to 8:00am, This October 14, 2007 For more information please visit www.maes-natl.org or
call 505-842-9003 ext; 116 Bea Davalos month’s Aquarium Overnight is now full/registration is Horticulture Volunteer Training. 9:30am to 12:00pm contact William Davis 915-747-5718
closed. A family event - spend the night in the aquarium Please call 505-848-7180 for more information. The train-
learning about marine species and their nighttime behavior. ing will take place the Aquarium/Garden Education, 2601
expo nm, state Fair groUnd Participate in a variety of activities for all age groups such Central Ave. NW.
as; an aquarium scavenger hunt, Ocean Jeopardy, guided Upcoming events
September 7-23, 2007 ¡Globalquerque!
New Mexico State Fair tours, and art activities based on different marine animals. October 20, 2007
Call (505) 848-7180 for more information and to pre- Wolf Awareness Week at the Zoo. 10:00am to 2:00pm September 21-22, 2007
One of the largest fairs in the nation with PRCA rodeo &
nationally known country-western recording stars, Indian register (required). daily. Visit the Mexican Wolf exhibit at the Rio Grande Zoo
to learn about wolf conservation and re-introduction in the National Hispanic Cultural Center
and Spanish villages. Located on Louisiana and Central
October 3, 2007 Southwest. Find out the crucial role these animals used to 1701 4th St SW
Call: 505 265-1791or visit www.exponm.com
Aquarium Lecture. 7:00 - 9:00pm Lectures take place in play in New Mexico’s ecosystem and get hands-on with
the Aquarium Theater. Admission is $5 for adults; $3 for wolf biofacts. Call 505-764-6214 for more information. New Mexico’s Annual Celebration of World Music and
Kimo seniors and children. Refreshments included. Call 505-848- Culture
423 Central NW 505-768-3544 www.cabq.gov/kimo 7180 for more information. will return to the NHCC in September! Our third annual
September 19, 2007 October 4, 2007 will feature Planet Drumz, Koko Taylor, Baka Beyond,
The KiMo Theatre is 80 years old today! Brown Bag at the Zoo. October 6. 12:45 - 1:30pm ,Join NEW MEXICO ENVIRONMENTAL HEALTH CONFERENCE of Yungchen
us at the Zoo Colores Education Building, next to the Cot- the Premier Southwest Regional Environmental Health Lhamo and many more great artists from all over the
September 22, 2007 tonwood Cafe, for our October lecture. Brown Bag lectures Conference goal is to bring together people and organiza- world!
Reel Deal Productions and Lesmen’s Music present “Grow- are included with regular admission. tions from as many diverse backgrounds as possible and to Don’t miss it!
ing Up Chicano” Starring: Stephen Michael Quezada at foster lasting partnerships in solving environmental health
8:30pm. problems facing the entire community. Will be held on
8 ALBUQUERQUE HISPANO CHAMBER OF COMMERCE
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