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									                                                                             PRESS RELEASE
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                                  FOR IMMEDIATE RELEASE




                       AUDIO-TECHNICA SHINES ONCE AGAIN
                         AT THE 40TH ANNUAL CMA AWARDS


              — Kenny Chesney, Audio-Technica endorser, repeats his 2004 win,
                      taking home top honors as Entertainer of the Year —


STOW, OH, November 7, 2006 — For the 13th consecutive year, Audio-Technica has
supported the Country Music Association (CMA) Awards by providing an extensive selection of
vocal and instrument microphones for its annual awards show. The 40th Annual CMA Awards
aired live for the first time in 5.1-channel surround sound Monday, November 6th on the ABC
Television Network from Nashville’s Gaylord Entertainment Center and featured over 200
hard-wired and wireless Audio-Technica microphones. From backline vocal and instrument
mics to frontline wireless systems for leading country artists such as Kenny Chesney, Jason
Aldean, and Miranda Lambert, Audio-Technica was chosen to provide its clear and consistent
quality for this star-studded live broadcast.


Hosted for the third year by the multi-platinum duo Brooks & Dunn, the CMA Awards
presentation is recognized as Country Music's Biggest Night™, and represents the pinnacle of
achievement for those involved in country music. Once again, Audio-Technica microphones
were featured for their accurate and reliable sound reproduction — characteristics that have
dictated A-T’s long-standing presence with country music artists.

                                                •1•
The team responsible for the audio at this year’s CMA’s included a who’s who of broadcast
audio: the audio was supervised by GRAMMY®/Emmy® Award-winning Music Producer Elliot
Scheiner; the Audio Coordinator was Michael Abbott; ATK/Audiotek provided the sound
system with FOH (front-of-house) engineers Patrick Baltzell and Rick Shimer; New York-based
Wireless First, a leading source of wireless sound equipment for major television and
production companies nationwide under the direction of Kevin Sanford, supplied all the
wireless microphones; GRAMMY/Emmy Award-winning engineer David Hewitt’s Remote
Recording provided the 5.1 production mix, while MTVN’s R8 mobile recording truck supplied
the 5.1 music mix.


Audio-Technica endorser Kenny Chesney repeated his 2004 win as CMA’s Entertainer of the
Year. Chesney performed using Audio-Technica’s Artist Elite® 5000 Series UHF Wireless
System, with the AEW-T3300 microphone/transmitter and AEW-R5200 true diversity
frequency-agile dual receiver. 5000 Series wireless systems were also used by Miranda
Lambert and Audio-Technica endorser Jason Aldean.


Elliot Scheiner, known for his work with leading artists such as Steely Dan, Van Morrison,
Fleetwood Mac, Sting, Foo Fighters, The Eagles, Nine Inch Nails, Aerosmith and many others,
was the Music Producer at this year’s CMA’s and was pleased to have Audio-Technica back
as the major microphone supplier. “I’ve been working on the CMA Awards show for the past
five years and we’ve been using Audio-Technica for as long as I can remember,” stated
Scheiner. “The reason we use A-T is because of durability, reliability and of course, the high
quality audio they deliver — especially the wireless systems. In all my years at the CMAs, we
have never had a problem with an A-T mic. Most of the guys that are working the show this
year — Mark Repp, Doc Damon, Stan Dacus, Chad Hailey, Greg Lankford, and Brando Marius
— have all worked the past five years with me, and everyone agrees, this year’s show sounds
better than any one we’ve ever done. And it’s not only because we are now doing it in
surround sound, but the overall audio quality seems to be better — and what are you going to
attribute that to? Microphones are the first link in the signal chain— that’s a good place to
start!”

                                                •2•
In addition, a wide array of Audio-Technica hard-wired mics was also employed for the
broadcast, including: the new Artist Series ATM250DE on kick; Artist Series ATM350 on
strings, rack and floor toms; Artist Series ATM650 for snare; AT4033 on bass guitar; AT4040
and AT4050 guitar cabinets and overheads; AT4041 for hi-hat; AT4051 on ride cymbals; and
AE5400 on vocals.


Michael Abbott, Audio Coordinator for this year’s CMAs, commented, “Once again, A-T
continues to be a key partner at the CMA Awards. When you are doing a live broadcast, there
is just one chance to get things right. And working with A-T, that gives me one less thing to
worry about when putting a show of this scale together.”


Photo File: CMA06_Chesney.JPG
Photo Caption: Kenny Chesney performs using Audio-Technica’s Artist Elite® 5000 Series
Wireless System with the AEW-T3300 handheld microphone/transmitter, at the 40th Annual
CMA Awards in Nashville, TN, on November 6, 2006. Photo by Mark Humphrey/AP Images.
(This photo is the property of Mark Humphrey/AP Images and may be used by the press only
for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this
photograph is strictly prohibited.)


                                                                                   ...ends 641 words



Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading
innovator in transducer technology, renowned for the design and manufacture of microphones,
wireless microphones, headphones, mixers, and electronics for the audio industry.


—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com




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