; VP Sales Marketing Consumer Goods in Denver CO Resume Ronald Jensen
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VP Sales Marketing Consumer Goods in Denver CO Resume Ronald Jensen

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Ronald Jensen is a senior business development professional astute at formulating company vision and direction while maximizing ROI at global Fortune 200 companies. He is a leader that cultivates solid customer relationships via sales and marketing program design and execution that results in record-breaking revenues, intelligent market share movement, and increased profit.

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									Ronald S. Jensen...                      MAXIMIZING MARKET AND MARGIN RESULTS
                                    Augusta, GA 30907 • rsj70@sbcglobal.net • 281.881.5621

    Senior business development professional astute at formulating company vision and direction while
    maximizing ROI at global Fortune 200 companies. Leader that cultivates solid customer relationships via sales
    and marketing program design and execution that results in record-breaking revenues, intelligent market share
    movement, and increased profit. Adept at cross-matrix organizational management and development that
    maximizes potential in product implementation, strategic merchandising, multi-channel sales, and market
    penetration.
        Consistently exceeded annual revenue goals up to 258%, margin increases up to 369%.
        Directed the annual revenue growth to $300M while maximizing profit to customer positioned as world’s
         leading retailer in that category.
        Managed CGS of $230M and expenses of $12M in leading company to record net margins.
        Recognized with numerous company and industry awards for direct sales, sales management, sales force
         development, vendor recognition, product development, operational results, and merchandising/marketing
         design and impact.

                          Demonstrating Capabilities that Drive Operational,
                                     Product, and Sales Success
        Financial Acumen                                                  Communication/Presentation Skills
        Business Growth Planning                                          National Account/Sales Management
        Sales and Marketing Planning/Implementation                       International OEM Management
        New Business Development                                          Merchandising/Retail Strategy
        Market Penetration/Expansion                                      Sales Force/Team Development
        Product Development                                               Multi-channel Sales
        Operational Cross-Matrix Management                               Turnaround Expert

    Identifying and Seizing Opportunities that Lead to Increased Revenue and Profit
COLORADO EXCAVATING – Denver, CO
A $1.8M+ residential and commercial demolition, new construction site preparation, and water and sewer laterals provider.
PRESIDENT AND GENERAL MANAGER                                                                                             2010 – 2012
Recruited to orchestrate the turnaround of this business, drawing upon earlier success in managing top and bottom line
performance of customer contracts, capitalizing on growth area of the market, and repositioning company. Refocused team of 17
on business development, identifying specific high margin and market penetration opportunities, reconfiguring the service
offering, and revising the marketing communications to renew and solidify a platform of growth. Brokered the successful,
profitable sale of the company within 18 months as part of a planned exit strategy.
    Delivered 28% YOY revenue growth and net margin growth of 38%.
    Decreased CGS and expenses by 5% through highly disciplined austerity program.
    Created commercial division, negotiating long term contracts that included Chick-Fil-A, Taco Bell, 7-11, Goddard Schools,
     Dollar Tree, King Soopers, Safeway, and Colorado Department of Transportation.

ELECTROLUX MAJOR APPLIANCES – NORTH AMERICA, Augusta, GA
Global leader in household and commercial appliances, selling more than 40 million units annually to more than 150 markets.
DIRECTOR OF SALES AND MARKETING – NATIONAL ACCOUNT                                                                        2008 – 2010
Responsible for all commercial product categories for Sears, the world’s largest appliance retailer. Held full P&L responsibility for
$285M in annual revenue. Managed overall go-to-market strategy. Developed, negotiated and led OEM air conditioner,
commercial/contract/builder, and Frigidaire sales strategies. Collaborated with Vice President of Sales and executive decision
makers throughout account. Led product design, engineering, logistics and distribution. Oversaw seven category directors and
two project managers to build and execute marketing programs which included point of purchase materials/displays, product
Ronald S. Jensen                                                                                                             Page 2

packaging, product mix, incentive programs, and promotional campaigns for over 1,250 mall, outlet, distributor, and franchised
stores.
    Developed and executed private label and branded product contract resulting in $79M revenue and $10M in gross profit in
     first year of contract. Product received top ratings in numerous categories by leading consumer product organization in
     initial year.
    Re-merchandized room air conditioner line mix, increasing gross profit $1.2M, from $8.8M to $10M.
    Captured $72M in Sears Commercial/Contract/Builder sales, generating $13.5M gross profit and increasing market
     penetration 16%.
    Directed the expansion of Frigidaire brand, increasing sales 65%, from $39.5M to $65M, generating $12.2M in gross profit.
FIELD SALES MANAGER – REGIONAL ACCOUNTS                                                                                 2006 – 2008
Directed all sales and marketing to the sixth largest appliance retailer in US, Conn’s Appliance and Electronics ($1.1B in sales with
75 stores in TX, LA, and OK). Led four account managers responsible for product merchandising, retail sales training, and
promotional and sales programming. Repositioned product and company from “low cost vendor” to respected global brand.
Success led to promotion as Director of Sales and Marketing over the Sears account.
    Restructured account to optimize profitability, improving annual GP 367% from $1.2M to $5.6M within two years.
    Named Vendor of the Year in 2008.
    Positioned, negotiated and secured commitment for the new Electrolux brand, resulting in sales of $10M in initial year.
FIELD SALES MANAGER – INDEPENDENT RETAIL STRUCTURE                                                                        2006
Managed $55M territory with 165 retail accounts. Oversaw 10 district sales managers and two independent distributors in a five-
state area. Managed P&L with emphasis on price and profit margin. Developed numerous successful national buying group
proposals/programs, reducing promo spending and improving model mix. Established innovative program that moved purchase
commitments from back end to front end, resulting in increased revenue and profit.
    Increased sales 22% and increased GP by 54%.
    Negotiated award program with Nationwide Southwest, the country’s largest appliance buying group chapter, leading to 36%
     increase in sales from that group.
DISTRICT SALES MANAGER                                                                                                  2001 – 2005
Developed all merchandising strategies and programs, including advertising, customer service, promotions, product mix,
proposals, forecasts, and budgets for key accounts in a three-state area. Supported dealers with seminars, trade shows, training,
and display plans. Built consultative relationship with accounts. Developed a pilot laptop program for field sales force to improve
efficiency, effectiveness, and workload.
    Turned around a low performing market and increased sales from $4.6M to $15M.
    Doubled builder channel sales from $1.1M to $2.2M.
    Secured the #1 branded sales volume and market share position within ten months.
    Revamped one of the Rocky Mountain’s largest independent dealers, resulting in increased sales from $1.2M to $7M.
    Western Division Sales leader 2002 – 2005; #1 or #2 market share position with all dealers.

Earlier Positions
MAYTAG CORPORATION                                                                                                       1985 – 2001
Maytag was acquired by Whirlpool Corporation in 2006. Whirlpool is the world's leading manufacturer and marketer of major home
appliances, with annual sales of approximately $19B, 70,000 employees, and 69 manufacturing and technology research centers around the
world.
DISTRICT SALES/MARKETING MANAGER
DISTRICT SALES MANAGER
DIVISION SERVICE MANAGER
SERVICE SUPERVISOR

                                  Education and Professional Development
                    BA, Business Administration, Marketing and Finance ▪ Minnesota State University 1985
             Delta Sigma Pi Business Fraternity ▪ Ragan Communications Seminars ▪ Kiplinger Courses in Management

								
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