Sponsorship Rights 2010 Readership profile & rates Edition 1 – December 2009 Be seen, be heard Cut through the clutter Reach almost 60,000 decision makers! Presented by: Featured in: What is the Sponsorship Rights 2010 Nexus MG would like to give you and your available rights for 2010, the opportunity to be seen, be heard and be a part of an exciting new campaign. NexusMG, in partnership with Australia’s leading Marketing and Advertising magazines, B&T, Mediaweek and Professional Marketing, are presenting the first ever supplement to sponsorship rights in Australia, specifically aimed at you, the rights holder. The supplement (lift out style magazine), Sponsorship Rights 2010, will be a professionally designed and printed, 16 page, A4 lift out. The full colour, glossy magazine will give unique information about acquiring the right brand for your business and will feature advertising opportunities on the front and back covers. This lift out magazine, titled ‘Sponsorship Rights 2010’, will provide unique information about sponsorship in the market today, that will also feature rights holders from the sport, event, TV, festival and arts industries. As the only lift out and magazine of its kind in Australia, Sponsorship Rights 2010 will provide a guide for media buyers, brands and companies seeking to sponsor, and acquire rights. It will act as the ultimate lead generator for any rights holder in a cluttered and competitive market. Totalling a readership of nearly 60,000, the majority of subscribers include Directors, CEOs and Marketing Managers - the primary decision makers in any business and the key to media buying and sponsorship. Advertising from rights holders will be limited, so be early and take advantage of our heavily subsidised rates for double, full, half and quarter pages, or have your organisation featured in our exclusive property list. Keep reading for a complete price list and detailed outline of Sponsorship Rights 2010, and see what NexusMG can do for you. Readership profile – Mediaweek, 8000. 950 weekly subscribed issues distributed nationally. 25% Advertisers/Marketers Marketing Directors and Minimum 4,750 readership. Marketing Managers Up to 8,000 readers per week. 32% Media Agencies Agency 39% Managing Directors – Buying and Planning Senior Agency Planners and Buyers 5% Advertising Agency Principals 39% Media Owners Principals 32% and Middle/Upper Management 25% 5% Other Government, Universities, Creative Agencies Readership profile – B&T, 24000 Readership profile – Professional Marketing, 22000. Why advertise? Unique This is the only supplement of its kind in the market. There are no alternatives and if you miss this, you miss opportunities for 2010. The right target audience in the one hit Reach decision markets directly – be seen be heard. Where else can you be seen by your target market audience of buyers x 60,000! The perfect readership profile These 60,000 people are decision makers in media buying that includes allocation of budgets towards sponsorships. The guide This supplement will be pitched as the ultimate guide to rights holders for sponsorship in Australia. Media Buyers, brands and companies seeking to sponsor will read the supplement with keen interest and be on the look out for attractive rights holders to align themselves with. Your only chance for 2010 It’s common knowledge that brands require time to evaluate opportunity, make enquiries, add to any marketing campaign, leverage and activate. Successful sponsorship rights acquisition from a brand for rights is at least 6 months prior to start date [season, event, etc], so this will be your only chance to pitch for 2010. Eliminate competitors Gain an edge over your competitors – be seen, be heard. Don’t miss out! Don’t let competitors have an advantage over you as a rights holder. Affordable In comparison to other advertising options in the market these rates are 50% cheaper. This is a very small investment for a potentially huge return. Compare rates Sponsorship B&T AdNews SBI Rights 2010 Inside Front Cover $2,500 $8,000 $9,000 $10,400 Inside Back Cover $2,500 $7,790 $9,000 $9,800 Outside Back Cover $4,000 $8,600 $9,000 $11,000 Double Page Spread $4,000 $13,000 $12,600 $13,750 Full Page $2,400 $6,858 $6,800 $7,850 Half Page $1,350 $4,728 $4,330 $5,500 Third Page $800 $3,931 $2,750 $4,500 Quarter Page Strip $800 *** $2,750 $4,000 Listing $200 *** $1,150 $1,150 Inserts [A5 or less] $3,000 $5,000 $5,000 $5,000 Have you ever advertised your rights previously? If you have never thought about advertising your rights, think again. Sponsorship Rights 2010 is the perfect way to generate the lead you need to cover your bottom line and develop the programs you need to be successful. Compliment your acquisition efforts Although your advertisement may not directly generate sponsorship, it will generate interest, you will be on the map, in the market and you will give yourself a chance to be heard. Who and when. All sponsorship rights holders that have available properties to sell in 2010 and beyond should advertise with Sponsorship Rights 2010. Industries of interest will be sports, events, arts and culture, TV programming and digital. Distribution B&T December 8, 2009 Mediaweek December 7, 2009 Artwork Deadline October 31, 2009 Early bird Offer ends September 30, 2009 Second edition June 12, 2010 Generate leads with your commercial rights listing Featuring a detailed list including business name, contact details, available properties and logo, pitch to decision makers and potential sponsors, without even leaving your office. Business listing page example (left) Get noticed with your commercial rights advert. In-house design means you get noticed, with eye- catching, custom-made ads to suit your business. Don’t miss this opportunity to be seen, and remembered, by thousands. Design examples of: • Full page advert • Half page advert • Quarter advert Sponsorship Rights 2010 Showcasing available rights to decision makers from brands, companies, media buying agencies and advertising agencies. Don’t miss your opportunity to be noticed, to be heard, to be remembered. Contact Nexus MG now on 07 34114848 or firstname.lastname@example.org and take advantage of our early bird advertising rates*. Sponsorship Rights 2010 Be seen. Be heard. * Early bird advertising available until September 30 2009.
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